Subscribe

Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights gained.

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you’re a B2B marketer and you’re not using influencer marketing as part of your overall strategy, you may be missing out on a lot of opportunities. The practice has really taken off in the B2C landscape, and it’s time for B2B marketers to follow suit.

Are Bots The Next Generation Of B2B Marketing Employees?

As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some time now, but experts agree their…

Dun & Bradstreet Acquires Avention For $150 Million

B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said.
Subscribe to this RSS feed