Solution Spotlight

This section highlights the latest products, tools and services that will have an impact on a B2B marketing team's daily initiatives. Fill out our submission form if you think your product is a fit.

Uberflip Hubs Organize Content By Channels

Uberflip is designed to aggregate content and automate publishing for marketers.  FEATURES/FUNCTIONALITY Uberflip’s Content Hubs enable users to organize content into channels for easy discovery. The company said users can segment their content by type, topic, vertical, persona or any other grouping with the use of custom streams. Various formats…

Invoca Integrates IBM Watson To Deliver Deeper Voice Data

Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to web, email, social and display channels. The company has now embedded IBM Watson into its Voice Marketing Cloud…

NetLine Launches Portal For Lead Gen Campaigns

NetLine Portal is a self-service solution for B2B content syndication and lead generation. The solution enables marketers to syndicate content across its B2B lead generation network and reach decision-makers actively researching business-related topics, according to the company.

Proof Introduces Analytics Platform To Measure Business Impact

Proof is a new platform designed to compute marketing and sales data—along with other inputs across the business—to reveal what’s “moving the needles” and how long it takes to move them, according to the company. The solution also can calculate attribution to help marketing and business leaders better understand and manage…
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