Demand Gen Report

IBM Launches Language-Based Analytics In Beta
Marketing Analytics
Friday, 05 December 2014 09:51

ibm-logoIBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta.

A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights, predict outcomes, visualize results, and generate reports.

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Vidyard Integrates With Act-On To Offer Video Engagement Tracking
Marketing Analytics
Thursday, 04 December 2014 10:18

vidyard-act-on logosVidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard.

The integration intends to enable marketers use video engagement data to boost qualified leads and help the leads through their buyer’s journey. Users can track which videos each contact has watched and how long they remained engaged. The data goes directly into contact records within Act-On, making insights available for marketers.

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Tracking Content Marketing ROI for Dummies
Rich Media
Wednesday, 03 December 2014 00:00

DGR-NL-IG-12-3-2014

From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Uberflip has created this infographic with some tips on tracking metrics, calculating ROI and communicating that to the team.

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B2B Marketers Look To Expand The Role Of Content Throughout The Buyer’s Journey in 2015
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 03 December 2014 10:06

future-of-contentAs B2B marketers flesh out their content strategies for 2015, many are taking a look at its role throughout the buyer’s journey — not just for top-of-the-funnel demand generation.

In a recent webinar hosted by NewsCred, trends and strategies for content marketing in 2015 were discussed — highlighting how the buyer’s journey has changed and how B2B marketers can leverage content to meet the needs of their target audience.

“Content marketing is a growing priority for many B2B marketers,” said Michael Brenner, Head of Strategy at NewsCred, during the webinar session. “This is because it represents the gap between what we — as brands — publish, and what our customers are looking for.”

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Salesfusion Launches Monthly Email Deliverability Analysis
Industry News
Tuesday, 02 December 2014 09:45

salesfusion newer logo use thisSalesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance their campaigns.

The company has also been accepted into the Email Sender & Provider Coalition (ESPC). Group members collaborate to design solutions intended to alleviate spam and deliverability concerns. Other members of the ESPC include Experian, Adobe, Oracle and Epsilon.

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Demanding Views

Why Great Content Isn’t Enough to Generate Leads

By Hana Abaza, Director of Marketing, Uberflip

Abaza Hana UBERFLIPGood, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually customers.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Enhanced Contract Management With Apttus

Apttus logoApttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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