Demand Gen Report

Content Gap Analysis Becoming Bigger Priority For Marketers
Content Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 03 September 2014 10:01

contentgap imageB2B marketers are not lacking when it comes to content. According to research from eMarketer, 91% of B2B marketers are using content marketing, and 60% create at least one piece of content a week.

Research from the Custom Content Council  found that 42% of the $43.9 billion spent on marketing in 2013 was allocated to content marketing.

However, many marketers are still struggling to yield results from their content creation efforts. Of the companies employing content marketing, fewer than half (42%) say their efforts are effective, according to research from MarketingProfs and the Content Marketing Institute.

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Marketing Automation: Sales Or Marketing Tool? [Infographic]
Rich Media
Wednesday, 03 September 2014 00:00

DGR-NL-IG-9-3-2014

Marketing automation was once seen as a tool solely for marketers. As companies are beginning to take full advantage of the process, however, they are seeing benefits across the board. This infographic from Pardot details the suggested daily strategies of both marketers and sales people.

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ON24 Unveils New Promotion And Lead Qualification Tools
Demand Generation Strategies
Written by Andrew Gaffney, Editor   
Tuesday, 02 September 2014 08:48

On24 logoON24 announced the launch of Webcast Elite Marketing Edition, a suite of new tools and features designed to help B2B marketers promote their webinars and qualify leads..

Webcast Elite Marketing Edition includes ON24’s Integration Service, which intends to connect user webcasting, CRM and marketing automation solutions to boost demand generation and lead nurturing capabilities.

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Salesforce Reports 38% Year-Over-Year Revenue Increase For Q2
Industry News
Friday, 29 August 2014 08:18

SalesforceSalesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%.

The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37% year-over-year,while professional services and other revenues were $86 million, an increase of 58% year-over-year.

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VisitIQ Brings Anonymous Tracking To Email
Demand Generation Strategies
Written by Andrew GAffney, Editor   
Thursday, 28 August 2014 08:32

eTrigue-Logo-300dpi-RGBeTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time.

Leveraging their current email marketing platforms, marketers can add links to email messages to automatically tie web activity — including page visits, duration on each page, document downloads, Google AdWords response and webinar attendance — to individual prospects.

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Demanding Views

In the Eyes of the B2B Buyer, Content is No Longer King

Carlos Hidalgo ANNUITAS 9-9By Carlos Hidalgo, CEO and Principal, ANNUITAS

 

In 1996, Bill Gates penned the phrase “content is king.” While I do not think he meant it in the context of B2B marketing, it has not stopped B2B marketers from using this as a rallying cry to do more in the name of content marketing.  According to the CMI 2014 Content Marketing Benchmark Study, organizations are expected to create more content and spend more on content development this year than ever before, all in the name of content marketing.

So while B2B marketers serve the king that is known as content, the question that needs to be asked is: Does our audience, the B2B buyer, have the same king?  The short answer is no.  The reality is the king has been dethroned and content no longer rules the B2B universe. In looking at things from the B2B buyer’s perspective, the new ruler is indeed relevance.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Data Analytics Tool From Tableau

Tableau logoTableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that they collect daily.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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