Demand Gen Report

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[Infographic] 6 Reasons Lead Conversion Remains Low
Rich Media
Wednesday, 09 April 2014 00:00

 

DGR-NL-IG-4-9-2014

The overwhelming majority organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams, but conversion rates remain frustratingly low. This infograhic from Compile, a lead sourcing service, offers six reasons why your leads aren't converting. 

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Content Is The Currency Of The Social Selling Professional
Revenue Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 08 April 2014 10:42

shutterstock 110678570Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best strategy to support the efforts.

“Is is really an opportunity for marketing to empower and enable the sales force to leverage content as their currency,” said Jill Rowley. Rowley recently started her own social selling consultancy, #SocialSelling, after heading up Oracle’s social selling initiative. “What social selling is doing is creating an army of mini marketers where everyone in the company is sharing and creating content.”

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Bizo Expands Multi-Channel Nurturing Solution
Industry News
Tuesday, 08 April 2014 09:46

bizo imageBizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social advertising, was introduced in October 2013 specifically for mutual Bizo and Oracle Eloqua users.

Multi-Channel Nurturing allows users to engage anonymous and known visitors with relevant ads across participating web sites, ad exchanges and Facebook. Users can also create multiple nurture paths that sequence targeted ad creative and content based on the business demographic profile and onsite behavior of web visitors.

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LiveHive Adds Predictive Benchmarking Tools
Industry News
Sunday, 06 April 2014 20:05

LiveHiveLiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement.

The update to LiveHive’s analytics platform is designed to provide inside sales professionals with the tools necessary to find warm leads and ultimately close deals faster. With the new release comes three new features:

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Avention Integrates Sales Enablement Tool With SAP
Data Management
Friday, 04 April 2014 11:37

Avention SAP LogoAvention, a BI and sales enablement solutions provider, is integrating with the SAP Cloud for Customer solution.

The integration is designed to help companies retrieve data and business insights from Avention's global B2B database and leverage the cloud-based customer engagement solution from SAP.

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Demanding Views

How To Measure Marketing Attribution: Revenue Marketers Rise To The Challenge

Pedowitz Joyce Duo HeadshotBy Jeff Pedowitz and Kevin Joyce, The Pedowitz Group

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Imagine you could demonstrate and manage the impact of marketing on revenue? Imagine you knew which half of your budget was well spent?

For a B2B company with sales cycles of more than six months this may still not be easy. Notice we are not talking about a labor of Sisyphus, pursuing marketing ROI on a single marketing initiative.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Infusionsoft’s Small Business Sales And Marketing Scorecard

infusionsoft-logoThe Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales.

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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

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#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

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SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

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