Demand Gen Report

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ExactTarget Unveils Features To Manage And Personalize Customer Engagement
Industry News
Tuesday, 12 August 2014 07:48

ExactTarget NEW logoThe Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers and Journey Metrics. The new features are designed to help marketers manage and personalize customer engagement across multiple devices and channels.

Journey Maps uses a drag-and-drop interface is positioned to give marketers easier control over mapping customer journeys via email, social, mobile and online. The interface also measures performance, while providing a holistic view of how customers interact with the brand.

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Ifbyphone Adds Keyword Analytics, Marketing Automation Integration
Industry News
Monday, 11 August 2014 08:51

Ifbyphone logoIfbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number of marketing automation platforms.

The keyword spotting technology is designed to monitor inbound sales and support calls and uses customizable criteria to score each conversation. Keyword spotting can be used to determine, among other things, if a call converted to sale and if the support agent followed approved scripts.

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6Sense Unveils Predictive Lead Generation Tool
Industry News
Friday, 08 August 2014 10:01

6Sense logo6Sense, a B2B predictive intelligence engine, announced the launch of ProductSense, a tool designed to enable companies to score a prospective buyer’s intent at the product level.

The new solution seeks to leverage external behavioral data — not found in the user’s CRM system — to find prospects that have the highest potential to convert. The tool can also provide users with further insights into an existing prospect’s buying intent. The data collected can also be leveraged to predict future demand for products, which can aid marketers when forming strategies for particular product lines.

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LinkedIn’s Updated Sales Navigator Offers Demand Generation Tools For B2B Marketers
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 07 August 2014 12:34

LinkedInLogoLinkedIn’s new stand-alone version of its Sales Navigator can stream real-time updates on targeted accounts, a feature that could help B2B marketers boost their lead generation capabilities. The offering is designed to push data such as job changes, press announcements, blog posts and status updates relevant to key accounts and prospects.

This announcement follows LinkedIn’s recent acquisition of Bizo, with the goal of creating a B2B marketing platform.

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LeadMD Announces New Learning Platform
Industry News
Thursday, 07 August 2014 08:26

leadmd-logoLeadMD launched Navigate, an online educational platform designed to boost ROI by providing concise, task-based learning.

The platform will offer various forms of content covering topics such as marketing automation, sales alignment and content optimization. The platform intends to also offer instructional videos covering best practices for implementing Salesforce.com and Marketo.

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Demanding Views

The Dos and Don’ts of Lead Nurturing

LBrubaker headshotBy Lauren Brubaker, Demand Gen Manager, NetProspex

 

Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that demand gen marketers should always have at the ready. Why? Because they tell you how your lead nurturing programs are performing, and lead nurturing is a demand gen marketer’s bread and butter.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Radius Helps Marketers Create Targeted Lists, Measure Campaign Performance

Radius logoRadius is designed to help B2B marketers create targeted lead lists and measure campaign performance when marketing to SMB prospects.

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Industry Events

INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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