Demand Gen Report

Digital Marketing, Behavioral Scoring Tools Unveiled At Marketo’s Marketing Nation
Industry News
Tuesday, 14 April 2015 09:54

MKTGnation homepageNew digital marketing, behavioral scoring and event platforms dominated the announcements made during the first day of Marketo's Marketing Nation Summit. Here are a few highlights from some of the latest news:

InsideView Integrates With Marketo For Enhanced Lead Segmentation
Industry News
Monday, 13 April 2015 10:02

Insideview-Marketo placeitInsideView, a SaaS company that provides business intelligence to marketing and sales teams, announced the integration of its InsideView Target platform with Marketo. The integration positions Marketo users to use insights found within InsideView to build targeted, segmented lists for highly personalized campaigns.

InsideView Target is designed to provide users accurate demographic, firmographic and social insights for a more holistic view of their target audience. Users can then use this data to help build personalized lists, designed to enhance targeting and engagement — while also producing better quality leads.

Salesforce Unveils Two Tools For Automated Campaign Tracking And Nurturing
Industry News
Friday, 10 April 2015 09:47

Salesforce-Intelligent Engagement Studio 2Salesforce launched two new tools for the Salesforce Pardot platform, both designed to help B2B marketers visualize campaign effectiveness and leverage adaptive lead nurturing tools.

Sales Cloud Engage, a mobile marketing tool intended to accelerate sales teams with marketing-approved messaging, is expected to be available by the end of April. Intelligent Engagement Studio, a tool designed to help marketing and sales teams create adaptive nurture campaigns with testing and reporting capabilities, is expected to be in pilot in the second half of 2015.

ON24 Integrates With Act-On To Enhance Webinar Engagement Tracking
Industry News
Thursday, 09 April 2015 08:38

on24-acton placeitON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform's analytics into the marketing automation platform to enhance lead qualification and accelerate sales.

The integration is intended to boost lead scoring and nurturing processes and also can be used to build lists, add contacts and insert activity history into Act-On.

B2B Marketers Tap Analytics To Identify Social Media’s ROI
Social & Mobile
Written by Brian Anderson, Associate Editor   
Wednesday, 08 April 2015 10:31

social analytics feature imageSocial media is no longer just a tool for building brand awareness. It is a channel by which prospects and customers engage with brands, educate themselves about trends and research purchasing decisions.

The next big challenge for B2B marketers is to tie social media campaigns to revenue, according to industry observers. The CMO Survey predicts that marketers will double spending on social media in the next five years. However, a recent study from Social Media Examiner states that only one out of every three marketers measures social media ROI.

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 3 of 314

Demanding Views

Connecting With Customers Is No Longer Just For B2C Marketers

By Paul Mandeville, QuickPivot

PaulMandeville newDespite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts.

While B2C companies and products maintain vibrant digital communities — fueled by content and conversations — B2B products are often conspicuously absent from these channels or focus heavily on pushing corporate messages that their buyers don’t care about.


Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »


Solution Spotlight

Allocadia Offers Revenue-Driven Performance

Allocadia placeitAllocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.


Follow Us


Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.