Demand Gen Report

Alinean Unveils New ROI Measurement Portal
Revenue Strategies
Wednesday, 31 December 2014 10:14

Alinean logoAlinean, a provider of marketing and sales tools for B2B companies, announced the launch of a new online portal with tools and assessments designed to help marketing and sales teams measure ROI.

The free portal, named I Want My ROI, is positioned to help benchmark spending and performance, while also helping boost business development. Assessment, performance and spending benchmarks will be aggregated and constantly refreshed from the community of users to provide accurate insights.

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VerticalResponse Launches Developer Program For Small Businesses
Rich Media
Tuesday, 30 December 2014 09:49

VerticalResponse logo2VerticalResponse, a provider of online marketing tools provider for small businesses, launched an open API and integrations marketplace. The marketplace positions developers to add email and social media marketing capabilities to their business applications.

Using the tools built by developers, marketers can create and send email newsletters, promotions and invitations that are accessible on any device. The content can also be shared via social media.

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Appboy Launches Conversion Tracking Feature
Industry News
Monday, 29 December 2014 10:09

Appboy logoAppboy, a provider of marketing automation for mobile apps, launched conversion tracking capabilities designed to enable marketers to set custom campaign goals and monitor user interactions with messages.

The feature is designed enable marketers analyze the path to purchase and enhance future retargeting. Additionally, campaigns triggered by Appboy's API allow marketers to measure campaign effectiveness outside of the Appboy platform.

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Personalization, Social Selling And Retargeting Are Hot Topics In 2014
Industry News
Written by Brian Anderson, Associate Editor   
Tuesday, 23 December 2014 12:46

shutterstock 221819656As 2014 comes to a close, personalized and relevant content played a pivotal role in Demand Gen Report’s top 15 articles of the year. The importance of identifying what content prospective buyers prefer to consume throughout the buying process shined through various other talking points — including retargeting strategies, social selling and buyer personas.

Here are Demand Gen Report’s top 15 articles from 2015:

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Why Personalized Marketing Will Dominate In 2015
Rich Media
Tuesday, 23 December 2014 00:00

DGR-NL-IG-12-23-2014

 

With unprecedented customer data, savvy marketers are creating customized experiences for site visitors. This infographic from Formstack details the trends in personalized marketing to look for in 2015.

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Demanding Views

Inbound Marketing Celebrates 4,000th Anniversary

Jeff Winsper, President, Black Ink

Jeff Winsper HeadshotNews flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline.

I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some marketing principle that has been around for thousands of years. Then everybody rallies the wagons and wails on the bugles as if there some new magical way to create demand for consumers. Inbound marketing is in effect the same principle as “pull marketing.” Of course, we remember the classic “push, pull marketing” from our marketing 101 class. I’ll frame up the situation as a refresher to make the point.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Scaling Content Creation With NewsCred

newscred logoNewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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