Demand Gen Report

sign-up-banner--final
Carlos Hidalgo To Discuss Change Management For Content Marketers At The B2B Content2Conversion Conference
Content Strategies
Tuesday, 10 February 2015 09:26

CarlosHidalgo 550x310As the way B2B buyer's research their purchasing decisions continue to adapt and change, B2B marketers continue to manage and operate a content marketing strategy that is not set in stone. This ultimately creates a disconnect between their brand and the prospective buyer due to irrelevant or inferior content. That is why change management has grown popular among content marketers looking to formulate their content marketing strategies around their buyers.

Carlos Hidalgo, CEO of ANNUITAS, will be discussing these topics at the B2B Content2Conversion Conference & Demand Gen Summit, two coinciding events that will bring together more than 450 B2B marketing professionals to discuss the latest trends and strategies in content marketing and demand generation.

Read more...
 
SiriusDecisions' Jason Hekl To Discuss Next-Gen Demand Gen At C2C
Demand Generation Strategies
Monday, 09 February 2015 10:04

jasonHelk 550x310Demand generation is a crucial aspect of today's B2B marketing routine, and the fluid landscape of the B2B buying cycle causes marketing teams to continually adapt and reorganize the way organizations drive awareness to the products and services they offer.

At the upcoming B2B Content2Conversion Conference/Demand Gen Summit, Jason Hekl, VP and Group Director of SiriusDecisions, will present a keynote session that will dive into how the next generation of demand generation is beginning take place — and what tools, insights and strategies marketers will need in order to drive success.

Read more...
 
Study: B2B Companies Struggle To Find Effective Inbound Marketing Strategies
Industry News
Friday, 06 February 2015 10:23

netprospex logoInbound marketing is a tactic that B2B marketers acknowledge as an effective and valuable marketing strategy. However, many still struggle with their inbound marketing techniques — leading to a disconnect that harms overall engagement with prospective buyers.

A recent study from NetProspex, a data management services provider that was recently acquired by Dun & Bradstreet, shows that almost three-quarters (73%) of B2B organizations believe there is room for improvement in their inbound marketing efforts. B2B companies also state that improving lead quality (50%) is the most important objective for their inbound marketing strategies in 2015.

Read more...
 
MarketBridge Announces Updates For Lead Nurturing Solution
Industry News
Thursday, 05 February 2015 10:45

marketbridge logoMarketBridge, a digital marketing, sales enablement and customer analytics solutions provider, announced new features to the company's lead nurturing solution RevenueEngines. The update intends to add predictive lead scoring capabilities, personalized content curation and boost reporting capabilities.

The new features provide users with predictive insights into what potential customers need to move further along the sales funnel. These insights can enhance the digital experience prospective buyers have with the brand and position sales reps to close more deals and accept more qualified leads.

Read more...
 
8 Content Marketing Trends For The Coming Year
Rich Media
Wednesday, 04 February 2015 00:00

DGR-NL-IG-2-4-2015

B2B marketers are increasing their content marketing budgets and creating more content than what they ever did before. This infographic from CJG Digital Marketing outlines some key trends for the coming year.  

Read more...
 
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 5 of 303

Demanding Views

5 Technology Questions Global Marketers Need to Ask

By Heidi Lorenzen, CMO, Cloudwords

Heidi Lorenzen PhotoTo reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use 10 or more different technologies for their daily work activities.

Good marketers know that creating a personalized experience for customers in other territories that generates demand means identifying and localizing the most important digital touch points. Marketing in multiple languages is an imperative for companies looking to build brands around the world, and it requires commitment, time and energy — as well as the right technology — to set themselves up for success.

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

LeanData Aims To Simplify Account-Based Marketing

LeanData logo - full color - screen use RGBLeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives.

Read more...

Follow Us

 
 
 
Banner

Industry Events

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

Read more...
 
MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

Read more...
 
Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

Read more...