Demand Gen Report

Twitter Partners With IBM To Blend Social Data With Cloud-Based Services
Marketing Analytics
Thursday, 30 October 2014 09:18

IBM-Twitter logosTwitter and IBM announced a partnership that is intended to combine Twitter data and IBM’s cloud-based analytics, customer engagement platforms and consulting services.

"IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data," said Chris Moody, VP of Twitter Data Strategy.

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Special Report: Webinar Best Practices Highlight The Need To Address Multiple Buying Stages
White Papers
Wednesday, 29 October 2014 10:56

cover DGR DG011 SR WebinarBP Oct 2014

Webinars have become a mainstay of the demand generation strategies of many B2B marketers, as they remain an effective tool to engage prospects. Demand Gen Report’s 2014 B2B Content Preferences Survey shows that 67% of B2B buyers have used webinars in the past year to research B2B purchasing decisions.

However, many B2B marketers have focused on webinars as a top-of-the-funnel lead generation tool. Experts advise B2B marketers to develop webinars for multiple stages of the sales cycle to improve their conversion rates. In addition, the messaging needs to be short and highly focused.

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Sales And Marketing Technologies That Are Ready For The Graveyard [Infographic]
Rich Media
Wednesday, 29 October 2014 00:00

DGR-NL-IG-10-29-2014

Are your sales and marketing teams haunted by technologies of the past? SAVO put together this infographic on these technology relics that can be pretty scary.

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Survey: Few Companies Align Their Demand Gen and Sales Training Efforts
Industry News
Tuesday, 28 October 2014 11:12

CorporateVisions logoOnly 10% of companies are completely coordinated in their level of demand generation and sales/training alignment, despite the fact that 40% of respondents believe optimal alignment does contribute to stronger lead conversion rates. Those are just some of the results from a recent survey by Corporate Visions that polled 420 B2B professional worldwide.

More than 15% noted that their efforts were uncoordinated, while 43% said their efforts were somewhat coordinated.

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Marketo Posts 54% Revenue Increase in Q3
Industry News
Monday, 27 October 2014 12:03

marketologoMarketo announced its third quarter results, highlighting revenue of $39.3 million, a 54% over the previous year. The vendor also noted that its customer count increased to 3,499 and subscription dollar retention rate rose to an average of 108%

The company is projecting Q4 revenue of $40.3 to $40.8 million and full-year revenue of $147.9 to $148.4 million

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Demanding Views

Seven Ways Predictive Can Super-Charge Your Demand Gen Campaigns

By Jamie Grenney, VP of Marketing, Infer

Jamie Grenney - HeadshotIt’s no secret that marketers who embrace data and use it to optimize their programs are able to innovate faster. I’ve had the pleasure of talking with many of these forward-thinking marketing experts, and compiled the following list of seven ways they’re incorporating not just data, but powerful predictive intelligence, into demand generation campaigns:

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Precision Prospecting With ZoomInfo

zoominfo logoZoomInfo Pro is a prospecting tool designed to help sales teams save time searching for leads, and spend more time selling to the right target audience with the highest chance to close.

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Industry Events

The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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