Demand Gen Report

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29 Tips To Rescue Your Email Marketing Campaign [Infographic]
Rich Media
Wednesday, 01 October 2014 00:00

DGR-NL-IG-10-1-2014

 

An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.

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B2B Marketers Using Video Analytics To Identify, Score And Qualify Leads
Marketing Analytics
Tuesday, 30 September 2014 09:02

vidyard logoIn a recent survey by marketing research firm Demand Metric, more than 70% of marketers reported that video performs better than other content at producing conversions, yet less than 10% are using video to identify, score and qualify their leads. B2B marketers such as Honeywell, Fiberlink, Intralinks and SevOne are among those using Vidyard’s Video Marketing Platform to track and convert their online viewers.

“The innovative organizations that put more stock in their online video presence are being rewarded for their choice,” said Vidyard CEO Michael Litt. “Whether they are using advanced video analytics to make smarter decisions, using video viewing data to better qualify leads, or making videos actionable for viewers, these companies realize there are huge benefits to taking a more strategic approach to video marketing.”

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Uberflip Integrates With Pardot To Measure Content Consumption
Industry News
Monday, 29 September 2014 08:36

Uberflip-pardot-logosUberflip announced that it has integrated with Salesforce Pardot, intending to share contact information collected through the Uberflip Hub to track a prospect’s content consumption.

The integration is designed to enable users of both Uberflip and Pardot to create calls to action and capture contacts directly from the Uberflip Hub and sync to Pardot. The integration will also allow users to measure and analyze how prospects are engaging with their content.

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ON24 Sees 95% Growth In Webcast Elite Solution
Industry News
Friday, 26 September 2014 08:42

On24 logoON24 announced that the company’s recently released solution — Webcast Elite Marketing Edition —grew 95% in the first half of 2014, while event volume increased approximately 125%. The company estimates that it will deliver approximately 33,000 live webinars throughout 2014.

Roughly 250 new contracts were signed for Webcast Elite during the first half of 2014, adding to a total of more than 600 Elite contracts to date — primarily to SMBs. The news comes shortly after ON24 announced integration services with automation companies like Marketo and Eloqua.

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CallidusCloud Acquires Clicktools For $14 Million
Industry News
Thursday, 25 September 2014 08:55

Callidus clicktools logosCallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list.

With the purchase, CallidusCloud will add the enterprise survey solution and CRM integration capabilities to its Lead to Revenue marketing suite. The acquisition is expected to add between $600 and $700 thousand of recurring revenue in Q4 and approximately $1 million of recurring revenue per quarter in 2015.

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Demanding Views

How to Make the Business Case for Marketing Analytics

By Bonnie Crater, CEO, Full Circle CRM

Bonnie Crater Full Circle CRMMeasuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Finding Relevant Influence With Little Bird

LittleBird logoLittle Bird is a social intelligence solution designed to build social influence that ultimately drives business growth.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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