Demand Gen Report

CallidusCloud Acquires Clicktools For $14 Million
Industry News
Thursday, 25 September 2014 08:55

Callidus clicktools logosCallidusCloud, has acquired Clicktools, a SaaS-based enterprise survey management platform and data integration solution provider based in the UK. The price was approximately $14 million, and will add roughly 500 new customers to CallidusCloud’s client list.

With the purchase, CallidusCloud will add the enterprise survey solution and CRM integration capabilities to its Lead to Revenue marketing suite. The acquisition is expected to add between $600 and $700 thousand of recurring revenue in Q4 and approximately $1 million of recurring revenue per quarter in 2015.

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INBOUND 2014 Wrap-Up: Ahead of IPO, HubSpot Unveils CRM, New Reporting Features
Industry News
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 24 September 2014 11:00

Inbound14 Bigger LogoHubSpot made a number of announcements at its INBOUND 2014 event, including a CRM system and enhanced reporting features, as the company prepares to launch its IPO

HubSpot unveiled a sales platform that includes a free CRM as well as Sidekick, a sales acceleration product designed to provide sales reps with context about prospects and customers to improve sales productivity.

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement
White Papers
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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HubSpot's State Of Inbound 2014: Only Half Of Marketers Are Tracking ROI
Industry News
Wednesday, 24 September 2014 09:35

HubSpot LogoMost companies are practicing inbound marketing, and that is true of companies of all sizes. The concentration of inbound marketers peaks (93%) at companies with a marketing budget between $1 million and $5 million annually, according to the 3,570 marketers surveyed for HubSpot’s State Of Inbound 2014  report.

“Marketers are twice as likely to cite inbound as their primary source of leads as opposed to outbound,” said Joe Chernov, VP of Content for HubSpot, during a session outlining the study at INBOUND 2014. “Salespeople prioritize inbound leads because they know inbound works.”

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The Good And Bad Of Social Media Marketing [Infographic]
Rich Media
Wednesday, 24 September 2014 00:00

DGR-NL-IG-9-24-2014

 

This infographic from Outmarket explores the strengths and weaknesses of social media marketing. Among the positives: People use social media to broadcast their buying signals.

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Demanding Views

How to Make the Business Case for Marketing Analytics

By Bonnie Crater, CEO, Full Circle CRM

Bonnie Crater Full Circle CRMMeasuring marketing and its impact on revenue is a hot topic these days but making an investment for change in organizations can sometimes be challenging. More specifically, there are usually three types of reasons we make changes in business — personal reasons, strategic reasons, and financial reasons.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Finding Relevant Influence With Little Bird

LittleBird logoLittle Bird is a social intelligence solution designed to build social influence that ultimately drives business growth.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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