Demand Gen Report

Timing And Relevancy Key To Engaging Customers Through Email
Demand Generation Strategies
Written by Kim Ann Zimmermann, Managing Editor   
Tuesday, 17 June 2014 16:25

email marketing shutterstock 183228008Automated emails outperform their manual counterparts when it comes to engaging customers, but the key is to ensure that these automated messages are timely, relevant and personalized.

That was a key finding of Silverpop’s 2014 Email Marketing Benchmarks Study, which examined emails sent by nearly 3,000 brands across 40 countries throughout 2013.

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[Infographic] Getting Started With Influencer Marketing
Rich Media
Tuesday, 17 June 2014 00:00

 

chart of the week temp-dgr

 

Influencer marketing has generated a lot of buzz among B2B marketers lately, but many don’t know where to start. This infographic from Marketo outlines where to find relevant experts, how to target influencers based on the three Rs (reach, relevance, and resonance), how to partner with an influencer and how to make sure you’re giving back.

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ON24 Integrates With Marketo To Share Webinar Data
Marketing Analytics
Tuesday, 17 June 2014 08:22

on24-marketo logoON24, a provider of webinars and virtual communication solutions, announced integration between the ON24 Platform 10 webcasting solution and the Marketo Customer Engagement Platform.

At the core of the integration is the ON24 Integration Service, which enables registration and activity data from ON24 webinars to be delivered directly to the Marketo platform, where it can be used by customers in lead qualification, scoring and nurturing programs.

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GetResponse Unveils Landing Page Tool
Industry News
Monday, 16 June 2014 08:39

GetResponse logoGetResponse, an email service provider for small- and medium-sized businesses, announced its Landing Page Creator 2.0, which includes 100-plus templates to help marketers create landing page without IT assistance, training or coding background.

By combining email and landing page functions, the GetResponse platform enables lead generation through the built-in web forms. Marketers can build and maintain customer loyalty programs and extend exposure through comprehensive social media integration.

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Globys Releases Machine-Learning Tool For Personalization
Industry News
Friday, 13 June 2014 07:14

Globys logoGlobys, a provider of Big Data analytic solutions, released Globys Mobile Occasions to help marketing teams understand and dynamically respond to customer behaviors, intentions and motivations. Delivered as a managed service, the solution taps into marketing experimentation and dynamic machine learning to automate personalization efforts.

The technology leverages scientific methodologies to uncover unique behavioral insights and automatically tests, adapts, and scales context-based marketing campaigns.

 

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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