Demand Gen Report

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20 Winners Announced For Fourth Annual Killer Content Awards
Industry News
Friday, 13 February 2015 09:57

DSC 0289-636x389Demand Gen Report has announced the winners of the fourth annual Killer Content Awards, recognizing organizations that have raised the bar in content marketing strategies and campaigns. 

Winners will be honored at the B2B Content2Conversion Conference (Feb 16-18), an educational and networking event focused on helping B2B marketers develop, map and optimize content marketing strategies. The awards ceremony will be held at the Hyatt Regency Gainey Ranch Resort in Scottsdale, Arizona.

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Oceanos Unveils Cloud Portal For Eloqua & Marketo Users
Industry News
Thursday, 12 February 2015 11:35

Oceanos-logoOceanos, a B2B list intelligence company, announced the release of the Oceanos Cloud Portal, a solution designed to give users real-time data management and access to data cleansing and appending features by directly connecting with their marketing automation platform.

The portal is available for Eloqua and Marketo customers, and the real-time connection positions users to keep their data up-to-date — no matter its location. Users can then use Oceanos’ verify multiple data points for accurate information and insights.

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How Technology Is Shaping The Future Of Marketing
Rich Media
Wednesday, 11 February 2015 00:00

DGR-NL-IG-2-11-2015

 B2B buying can be attributed to many factors, but the growth and evolution of technology is a notably large influence in the way B2B buyers have adapted the way they research buying decisions. This infographic from the New Jersey Institute Of Technology highlights key stats and figures showing how the growth of technology has made an impact on the future of digital marketing — from social media and mobile to Big Data.

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Increasing Content Relevancy, Value & Utilization Top Themes At Content2Conversion Conference
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 11 February 2015 10:45

erinProvey 550x310The more than 450 B2B marketers who will be gathering in Scottsdale, AZ next week for the Content2Conversion and Demand Gen Summit events will be getting something of a wake-up call from the top analysts presenting. Despite the increased investments in content marketing, there is still a considerable disconnect in creating messaging that is relevant and compelling to buyers.

“B2B organizations spend hundreds of thousands — if not millions — of dollars on content every year, both for content marketing and for ‘traditional’ marketing,” said Erin Provey, Service Director for Strategic Communications Management at SiriusDecisions, who will be presenting the keynote session. “Our research shows that a whopping 60-70% of content is never used by anyone (sales reps, prospects, customers, etc.). Think about the waste that represents! Content marketers have the potential to optimize both process and quality, increasing the potential of that content to contribute value to the business.”

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Marketo Announces 56% Year-Over-Year Revenue Growth For 2014
Industry News
Wednesday, 11 February 2015 10:03

marketologoMarketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million.

The announcement comes after a busy year for the company, where it saw the LaunchPoint ecosystem officially double in size since its inception in 2013. The marketing software provider also integrated with several companies such as Cloudwords, DataHero and SoMedia Networks.

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Demanding Views

Five Marketing "Best Practices" To Re-evaluate

By Braveen Kumar, Uberflip

Braveen Kumar HeadshotSooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices.

Somewhere down the line, we lose sight of their initial usefulness or, worse, how they've evolved over time. It’s worth taking another look at these “best practices” to revisit their real value and relevance.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Call Analytics And Automation With DialogTech

dialogtech logo rgbThe DialogTech Voice360 platform is a call analytics and automation solution designed to help marketers drive conversations with prospects that enhance revenue opportunities and maximize ROI.

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Industry Events

MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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