Demand Gen Report

sign-up-banner--final
Acquia Closes $30 Million In Funding
Industry News
Monday, 03 December 2012 14:44


Drupal cloud hosting provider, Acquia, recently announced the company has completed a $30 million financing round. The investment, led by Investor Growth Capital, brings the total investment in the company to $68.5 million.

Participants in the funding round include Goldman Sachs, Accolade Partners and current investors North Bridge Venture Partners, Sigma Partners and Tenaya Capital. In addition, Jose Suarez of Investor Growth Capital has joined the Board of Directors at Acquia.

Read more...
 
Spotlight: Bulldog Solutions RevenueForce
Solution Spotlight
Saturday, 01 December 2012 09:00


RevenueForceBulldog Solutions’ RevenueForce system is a holistic approach to marketing campaign architecture, design and execution. RevenueForce incorporates audience acquisition, buyer insight assessments, solution nurturing and sales enablement into a highly focused campaign aligned to unique buyer issues.

Read more...
 
Marketing Operations Executive Summit Spotlights Best-In-Class Content Marketing And Reporting
Content Strategies
Written by Alicia Fiorletta   
Thursday, 29 November 2012 09:00


MoesPersonalized content, closed loop reporting, process automation and other topics surrounding marketing operations will come into focus during the inaugural Marketing Operations Executive Summit. The two-day event was developed by MarcomCentral, a marketing asset management and distributed marketing solution by PTI Marketing Technologies Inc.

Read more...
 
Yesmail Upgrades Product Strategy, Adds Email Marketing Solutions
Industry News
Thursday, 29 November 2012 09:41


Yesmail
, an Infogroup company which powers intelligence customer interactions, released a set of new platform capabilities as part of its product strategy to help marketers deliver optimized email campaigns.

In addition, Yesmail announced the launch of three new email marketing solutions:

Read more...
 
Video: Seth Godin On The Tribes We Lead
Rich Media
Wednesday, 28 November 2012 12:36

Over the past few years, the now-famous TEDTalks series has included a number of episodes worth watching if you're a B2B marketer. Here's one of the very best: a 2009 talk from Seth Godin that links modern marketing success to some of our oldest and most powerful social customs.

 
<< Start < Prev 91 92 93 94 95 96 97 98 99 100 Next > End >>

Page 100 of 243

Demanding Views

How To Measure Marketing Attribution: Revenue Marketers Rise To The Challenge

Pedowitz Joyce Duo HeadshotBy Jeff Pedowitz and Kevin Joyce, The Pedowitz Group

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Imagine you could demonstrate and manage the impact of marketing on revenue? Imagine you knew which half of your budget was well spent?

For a B2B company with sales cycles of more than six months this may still not be easy. Notice we are not talking about a labor of Sisyphus, pursuing marketing ROI on a single marketing initiative.

Read more...

Bulletin Board

The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

Download Now »

 

Solution Spotlight

Infusionsoft’s Small Business Sales And Marketing Scorecard

infusionsoft-logoThe Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales.

Read more...

Follow Us

 
 
 
Banner

Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

Read more...
 
#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

Read more...
 
SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

Read more...