Demand Gen Report

More than 40,000 sales and marketing professionals gathered this week for Salesforce.com’s annual Dreamforce Conference at the Moscone Convention Center in San Francisco, CA, and social media took center stage at the event.

Salesforce.com unveiled the “social enterprise,” a new framework of apps and innovations leveraging social, mobile and open cloud technologies to revolutionize companies’ relationships with their customers. The social enterprise launch included the release of Chatter Now, Chatter Approvals, Chatter Customer Groups, Chatter Service and Data.com.

With marketers now seeing such a clear connection between content and demand generation, new research revealed a growing interest in the ability to measure the impact specific content pieces are having on engagement and revenue.

The survey, conducted by DemandGen Report (DGR), and sponsored by marketing automation provider Manticore Technology, found a growing interest in measuring the impact of specific content pieces on various phases of the sales funnel, with 31% of respondents indicating they currently measure and attribute the impact of specific content; and 59% indicating and interest in tools that can help measure the impact.

DemandGen International, Inc., a global team of marketing automation and lead management consultants, has ranked number 363 in Inc. Magazine's 30th annual Inc. 500, with a three-year growth of 940%.

Danville, CA-based DemandGen International currently boasts more than 200 customers across 12 countries worldwide, including mega brands Apple, American Express, Citrix, Dell, DuPont, FICO, Informatica, Adobe, eBay and Taleo, among others. Key partners include Eloqua, Salesforce.com, Oracle, Microsoft, Marketo and Demandbase. In addition to its Bay Area headquarters, the company currently maintains offices across the United States and Canada, as well as in Germany, Austria, France, Singapore and the UK.

Eloqua announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The company plans to list on the Nasdaq Global Market under the symbol ELOQ.

The number of shares to be offered and the price range for the offering have not been determined. However, an article on The Wall Street Journal’s web site estimated the company planned to sell up to an estimated $100 million of common stock in the offering.

J.P. Morgan Securities LLC and Deutsche Bank Securities Inc. will serve as joint book-runners for the offering, with JMP Securities LLC, Needham & Company, LLC, and Pacific Crest Securities LLC acting as co-managers.