Demand Gen Report

Pinterest Unveils Data Analytics Tool For Businesses
Social & Mobile
Tuesday, 19 March 2013 09:02

Pinterest Web AnalyticsPinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that originate from their web sites. This analytics tool is currently available to verified web sites.

Key features of Pinterest Web Analytics include:

  • Capturing information on the amount of visitors pinned content from your site;
  • Number of Pinterest users that have viewed these pins;
  • Number of visitors that have accessed your site via Pinterest; and
  • Analytics on the most repinned, clicked and recent pins.
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Infographic: Inside Online Video Marketing
Rich Media
Monday, 18 March 2013 14:50

 Screen Shot 2013-03-18 at 3.52

Video holds the attention of users for longer and is more memorable than text-based content, according to this infographic from Bubobox, an online video marketing company. Customers who view a video on a web site are 64% more likely to make a purchase, boosting the return on the investment.

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Experian Sees Increase In Email Volume And Open Rates In Q4
Demand Generation Strategies
Monday, 18 March 2013 09:15

24934 EXPERIAN Marketing Services RGB TMOverall email volume increased 5% in Q4 2012 compared to the same period the previous year, according to a recent Experian Marketing Services benchmark report. In addition, the Experian study found that unique open rates increased 12% year over year in Q4 2012.

Additional key findings from the report include:

  • The revenue per email increased 8% in Q4 2012 compared to the same time last year, an increase from 13 cents to 14 cents per email year over year;
  • The email volume among different industries shows that travel emails reported the largest increase with 21.4%; and
  • The revenue per email in Q4 2012 was 30% higher than in Q3 2012, an increase from 11 cents per email to 14 cents.
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Firefox Tracking Block Appears On Lead Generation Radar
Industry News
Written by John Gaffney   
Friday, 15 March 2013 10:17

Firefox logoFirefox, the open source Internet browser claiming 11% of global market share, has announced it will no longer allow third-party tracking cookies. Other companies have discouraged tracking cookies, but now Firefox has developed a complete block.

For the demand generation and lead generation business this is either a) a disaster of nuclear proportions, b) the start of a legitimate targeting issue, or c) an inconsequential decision by a flagging technology company.

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NetProspex Launches Online Tools For Marketing Data Management
Industry News
Thursday, 14 March 2013 11:50

netprospex logoB2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach, according to company officials.

“What we learned in doing our B2B Marketing Data Benchmark Report is that this issue of managing data is huge and there are not a lot of tools available to help marketers ensure data integrity,” Maribeth Ross, NetProspex’s VP of Marketing, told Demand Gen Report. “Data integrity falls by the wayside and becomes secondary to getting the actual work done.”

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.

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Industry Events

Affiliate Summit East 2014

When: August 10 – 12, 2014

Where: New York, NY

This three day conference includes an exhibit hall with affiliates, merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.

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INBOUND 2014

When: September 15 – 18, 2014

Where: Boston, MA

INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business. This September, we will host thousands of marketing and sales professionals from almost every industry imaginable and from all corners of the globe at the Boston Convention & Exhibition Center. In 2013, we had 5,500 attendees from 35 countries, and we're excited to be bigger than ever this year.

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2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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