Demand Gen Report

ZoomInfo Community Edition Reaches 100,000-User Milestone
Industry News
Monday, 24 June 2013 09:47

Zoominfo logoBusiness information provider ZoomInfo announced that it surpassed the 100,000-member mark for its ZoomInfo Community Edition, which provides B2B marketers with updated company data, including business emails, direct phone numbers, company background and news mentions.

The service, which does not require a subscription, enables members to search and segment profiles that are continuously refreshed with data from thousands of news sites, millions of company web sites and contributions members, according to ZoomInfo officials.

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Adaptive Computing Revs Up Sales Cycle With Act-On-Salesforce Integration
Demand Generation Strategies
Written by Kim Ann Zimmermann   
Friday, 21 June 2013 08:45

Adaptive Act-onAdaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way to get leads from its web forms and trade shows into the sales pipeline. The company had recently migrated to Salesforce.com for its CRM software and wanted an automated way to streamline the capture and distribution of leads from its web site as well as trade shows and webinars.

Before implementing Act-On earlier this year, it took the sales team at Adaptive Computing up to three weeks to follow up with prospects who registered on the web site and downloaded the vendor’s free Open Source scheduler, due to the delay in getting the customer information into the CRM system. Now that the registration data is automatically entered into Act-On and synchronized with Salesforce, the sales team can make that contact within 24 hours.

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HubSpot Integrates With LinkedIn Company Pages
Social & Mobile
Thursday, 20 June 2013 09:21

HubSpot LinkedInUsers of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform.

Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter, Facebook and LinkedIn Groups from within HubSpot.

Mike Volpe, CMO of Hubspot, said that the marketing automation vendor’s data identified LinkedIn as the highest generator of visitor-to-lead conversion out of all other social marketing channels.

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Leads360 Rebrands As Velocify to Highlight Focus On High-Velocity Sales Environments
Industry News
Wednesday, 19 June 2013 17:15

Velocify logo

Leads360, a provider of cloud-based intelligent sales automation solutions, announced that the company has changed its name to Velocify.

Nick Hedges, CEO of Velocify, told Demand Gen Report that the rebranding more accurately reflects the vendor’s mission to help organizations across industries increase revenue and close deals more quickly.

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Infographic: Measuring The Impact Of Content Across The Buying Cycle
Rich Media
Wednesday, 19 June 2013 12:33

Screen Shot 2013-06-19 at 1.35

Only 14% of companies say they have appropriate content for every stage of the buying cycle. This infographic from Qvidian can help marketers determine what content works at which points in the buying journey.

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Demanding Views

Three Spooky Content Marketing Practices That Will Scare Off Readers

By Eric Vidal, Director of Product Marketing, InterCall

Eric Vidal IntercallMany companies have turned to content marketing as an effective way to boost their search engine rankings, promote their products or services and connect with customers. But when producing original content, marketers should be mindful of a few practices that will discredit their web site and scare readers away. In the spirit of Halloween, here are three spooky content marketing practices to avoid.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Cloud-based Data Integration With Skyvia

Skyvia logoSkyvia is a cloud data integration service that is positioned to integrate a company’s cloud-based CRM system with roughly 15 data sources.

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Industry Events

Internet Summit ‘14

When: November 11 – 13, 2014

Where: Raleigh, NC

Internet Summit is a premier digital strategies forum with a goal of educating and promoting forward thinking and thought leadership on topics related to internet business and marketing. Attendees come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups.

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The B2B Content2Conversion Conference

When: February 16 - 18, 2015

Where: Scottsdale, AZ

The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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MarketingSherpa’s Email Summit 2015

When: February 23 – 26, 2015

Where: Las Vegas, NV

Discover how-to details and strategies for fast, measurable digital marketing success. All of it is real-world experience grounded in rigorous research and taught by successful marketers who face your same challenges. Learn how to make your email campaigns — and your career — more successful than ever and do it within a world-class venue. It's no wonder leading organizations consider Email Summit a priority investment year after year.

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