Demand Gen Report

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Report Defines Role Of Customer Data Platform Vendors
Data Management
Friday, 11 October 2013 09:20

Research pieceA new class of vendors is emerging to help marketers improve their customer databases, according to a new report from Raab Associates. The Guide to Customer Data Platforms describes systems that give marketers control of building customer databases to support cross-channel marketing programs.

Unlike traditional marketing automation systems, these products do not necessarily deliver marketing messages, according to David M. Raab, Principal of Raab Associates and author of the report. Instead, they provide shared data and analytics to coordinate and optimize messages delivered by multiple channel systems.

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Vidyard Develops App For ExactTarget
Industry News
Thursday, 10 October 2013 09:17

ExactTarget Vidyard LOGOSVidyard, a video marketing platform provider, have announced the launch of the Vidyard app for ExactTarget, which is designed to provide marketers with an effective way to share video through email.

The Vidyard app for ExactTarget adds deeper functionality and interactivity to email campaigns, as well as detailed analytics data to measure your return-on-investment (ROI), company officials noted. After an individual leads open an email, Vidyard analytics identifies who watch the associated video content and for how long.

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Infographic: Six Tips For Contagious Content
Rich Media
Wednesday, 09 October 2013 12:25

contaglous dgr chart of the week facebook

This infographic from WhoIsHostingThis?, a web hosting company, touches on the psychology behind what drives folks to share content and examines elements necessary to take content to the maximum level of shareability. It goes on to explain that the more emotion content evokes, the likelihood of going viral increases.

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Driving Webinar Registration Remains A Challenge For Marketers
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 09 October 2013 09:40

webinar image - shutterstock 110059637Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark interest, but you have to get them to tune in.

“Webinars are being used now as a top-tier tool across the entire buying cycle,” said Mark Bornstein, Senior Director of Content Marketing for ON24, in an interview with Demand Gen Report. “Webinars used to be just for lead generation, but now marketing organizations are using them in every aspect of the pipeline. It’s important you are talking to the right audience at the right part of the buying cycle.”

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Demandbase Adds Managed Analytics Offering, Unveils Partnerships
Demand Generation Strategies
Tuesday, 08 October 2013 08:47

DemandbaselogoDemandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance.

The Managed Analytics Offering launched as part of Demandbase’s Strategic Services suite. Landing Page Optimization Services, co-delivered by SiteTuners, and Target Account Marketing Strategies, co-delivered by New Business Strategies, have also been added to the Strategic Services suite.

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Demanding Views

5 Technology Questions Global Marketers Need to Ask

By Heidi Lorenzen, CMO, Cloudwords

Heidi Lorenzen PhotoTo reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use 10 or more different technologies for their daily work activities.

Good marketers know that creating a personalized experience for customers in other territories that generates demand means identifying and localizing the most important digital touch points. Marketing in multiple languages is an imperative for companies looking to build brands around the world, and it requires commitment, time and energy — as well as the right technology — to set themselves up for success.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

LeanData Aims To Simplify Account-Based Marketing

LeanData logo - full color - screen use RGBLeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives.

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Industry Events

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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