Demand Gen Report

Certain Upgrades Software To Personalize Event Marketing
Industry News
Monday, 20 May 2013 08:44

CertainLogoFlat150Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections.

“Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure, although marketers are spending 25% to 36% of their budgets on events,” Betsy Zikalis, VP of Global Marketing for Certain, told Demand Gen Report. “The idea is to make events more productive for marketers and attendees, pointing attendees to the right activities, right sessions they should go to and social networks they should tap into based on their roles and interests, among other factors.”

SAP Partners With Mocana To Enhance Mobile Security
Social & Mobile
Saturday, 18 May 2013 07:00

SAPMocanaIn an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection.

The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement was made at the SAPPHIRE NOW conference in Orlando, Fla.

Lattice Engines Expands Use of Social Data
Demand Generation Strategies
Friday, 17 May 2013 11:06

Lattice logoLattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data.

The new release of Lattice salesPRISM expands the cloud-based platform’s use of social information. Company officials noted that salesPRISM continually monitors social data allowing for a comprehensive understanding of trending activities such as posts, job listings or firmographic data. By combining it with other Big Data and proprietary data sources and applying predictive analytics, salesPRISM directs sales and marketing to the leads with the greatest propensity to buy.

Marketo Kicks Off IPO Today at $13 A Share
Industry News
Friday, 17 May 2013 07:23

marketologoShares of Marketo will start trading this morning at $13 a share, company officials announced.

Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol "MKTO."

Silverpop Hopes 'Universal Behaviors' Will Have Universal Appeal For B2B, B2C Marketers
Industry News
Written by Matthew S. McKenzie   
Thursday, 16 May 2013 09:44

amplify2013At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It's an interesting and relevant topic, given some of the announcements being made this week at the Silverpop Amplify 2013 event.

Silverpop recently announced Email Insights — an application, built in conjunction with email analytics provider Litmus that allows marketers to preview and control how their email renders across multiple platforms and devices. In addition, Silverpop has unveiled Universal Behaviors, a much broader data-integration and behavioral marketing platform.

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Demanding Views

How to Apply Content Marketing to All Stages of the Sales Cycle

By Israel Martinez, Product Manager, DNN


israel-martinez-headshotYou want a shorter sales cycle and your customers want a shorter buying cycle. No one benefits from prolonging the process. But if your goals are aligned, why is it that things seem to be going in the opposite direction?

According to the International Data Corporation (IDC), 56% of the buying process is spent searching for educational content. IDG reported that 86% of B2B buyers say that the content created by marketing departments is not useful, relevant or aligned with their needs. A study from Forrester says that 76% of buyers choose vendors that can have intelligent conversations and deliver effective value messages, and Sirius Decisions reported that the number one sales inhibitor is an organization’s inability to communicate the value of their products.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Marketing And Sales Alignment With itracMarketing CRM

itracMarketing logoItracMarketing CRM (formerly itracEMS) provides marketing automation, email marketing, social marketing, lead scoring and lead management from a single platform.


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