ReadyTalk announced earlier this week the availability of the ReadyTalk for Marketo connector to increase the accuracy of webinar-generated data and help move leads through the marketing and sales pipeline.
Designed for Marketo customers, the connector leverages Marketo to promote and manage webinar invitations, registration, confirmations, reminders and timely follow-up.
This week, we're going to dive into the archives and give you a presentation well worth watching if you didn't see it the first time around. In this Dreamforce 2011 session, Ann Handley, Chief Content Officer of MarketingProfs, and Jon Miller, VP Marketing of Marketo, offer 10 timeless strategies for content marketing, events and marketing automation success.
With more messaging being received and content being consumed on mobile devices, marketers are increasingly investing in tools that allow them to engage buyers across channels and platforms.
Recent statistics identify the reasons for this trend: According to Demand Gen Report’s 2012 Content Preferences Study, 84% of executives indicated they now use a laptop most frequently to access business-related content. In addition, 70% said they use a mobile phone to access content, and 49% use a tablet.
Many B2B sales and marketing organizations still exhibit a serious lack of alignment when it comes to messaging and content, according to a recent survey of more than 730 sale and marketing professionals.
The study, conducted by Corporate Visions, Inc., included questions about messaging, content and tools development within B2B sales and marketing organizations. According to a summary of the study's findings, three major issues are contributing to a lack of alignment within many of these organizations:
According to the 2014 B2B Content Marketing Research by Content Marketing Institute (CMI) and MarketingProfs, 93% of B2B marketers create content, and therefore need to mobile-optimize their content marketing strategy. Responsive design — the design methodology of web sites that automatically adapt to the device or screen resolution at hand — can affect how content offers are displayed.
Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!
Pubcon, the premier social media and optimization conference and expo, will hold its multi-track New Orleans event at the New Orleans Convention Center in the city they call The Big Easy. Pubcon New Orleans 2014, supported by the industry's leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and online advertising, will offer a week-long look at the future of technology presented by many of the world's top speakers.
At Summit 2014, you'll learn how to find and make the most of every marketing opportunity. Hear from leading innovators, explore the latest tools and trends, and see how companies are using Adobe Marketing Cloud to give them the insights they need, faster and smarter than ever. Join us at Summit to discover how Adobe can help you get quantifiable marketing results to maximize your impact and revenue.
LeadsCon showcases the best people and companies in vertical media and direct-response marketing. 5000+ people rely each year on LeadsCon for unparalleled insights and access to marketing leaders. Attend to understand the ever evolving landscape of vertical media and marketing and to get more business done.