The move to mobile is just impossible to ignore, and according to expert CK Kerley, mobile is a must-have business tool- "B2B's lifelines to livelihoods." In this video, CK offers ideas and examples on how to give B2B collateral more depth, such as adding QR codes, to bring complex content to life and better connect with audiences.
According to a recent study, the most successful marketing organizations get a significantly higher budget than their less effective competitors – and they're investing that money in a variety of cutting-edge activities.
The study, Best Practices of the Best Marketers, involved an online survey that includes responses from 121 marketers representing 117 unique organizations. It grouped respondents into three categories – leaders, medians and laggards – based on their organizations' effectiveness in six key categories.
Companies that employ mature Revenue Performance Management (RPM) strategies get a much bigger pipeline contribution from their marketing efforts, according to a recent Marketo Benchmark Report.
According to the report, companies that excel at RPM achieve 101% of their target revenue plans, while average companies achieve only 77% and those with the least mature RPM strategies achieve only 54%, according to the Benchmark on Revenue Performance Management (RPM).
Google Analytics has added LogMyCalls, a call tracking and mobile marketing automation solution developed by ContactPoint, to its Phone Call Tracking App Gallery. The integration will enable marketers to leverage the Google suite of apps alongside LogMyCalls.
LogMyCalls is a call tracking application that ties call data and call recordings into Google Analytics and CRM solutions. The integrated platform allows marketers to track phone conversions and web conversions within Google Analytics. Integrated with Google Analytics new Multi-Channel Conversion Paths, LogMyCalls features, the solution enables marketers to leverage the platform to track both phone calls and web visits step-by-step through the conversion process.
The Marketing Automation Institute (MAI), a vendor-neutral marketing automation certification organization, and the Online Marketing Institute (OMI), a provider of digital marketing training education, announced a strategic partnership to offer bundled curriculum and certification, online learning and other educational offerings to better serve the fast-growing market.
The goal of the partnership is to further promote education in marketing, whether it is traditional online marketing subjects, including demand generation, social, mobile, digital and marketing automation.
By Hugo Bader, Director Of Business Development, DialAmerica
Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among different companies is nearly impossible, and what consistently surprises me is how much the definitions vary within any single organization.
When? August 19-22 Where? Hynes Convention Center - 900 Boylston Street - Boston, MA
That’s right, the INBOUND conference is a must-attend event for marketers worldwide to experience the inbound marketing movement by learning, watching, using, talking, and networking for four whole days in the heart of Boston’s emerging tech scene.