Demand Gen Report

Restructuring At Eloqua Begins In Wake Of Oracle Acquisition
Industry News
Monday, 11 March 2013 12:47

oracle-plus-eloquaOracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua’s marketing automation offering the centerpiece of its Oracle Marketing Cloud strategy, according to sources familiar with the situation. Eloqua declined to comment and a link to Eloqua’s executive team takes visitors to a link to Oracle’s management team.

Insiders said that Eloqua’s CEO Joe Payne has been offered a position in product development with no direct reports so indications are that he will leave the company.

Wistia Boosts Conversion Rates Nearly 30% With ExactTarget
Revenue Strategies
Written by By Kim Zimmermann, Managing Editor   
Monday, 11 March 2013 08:40

Wistia ExactTargetWith a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads.

“We have been around for six years and have a small sales and support team, so we have always been exceptionally low touch,” said Ezra Fishman, Director of Marketing for Wistia. The company offers a free model – where users can store five videos for free – and a tiered paid model approach in which users are charged for additional video storage and bandwidth.

Badgeville Unveils Gamification Tool For Adobe Marketing Cloud
Data Management
Friday, 08 March 2013 13:57

Badgeville logoBadgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.

SalesFUSION Gets $1M In Venture Capital, Will Add To Marketing And Sales Staff
Industry News
Thursday, 07 March 2013 12:56

SalesfusionSalesFUSION will use the $1 million in Series A-1 venture capital is has raised to quadruple its sales and marketing team and have a greater presence at industry trade shows, according Chad Ruff, founder and CEO of the cloud marketing automation software company.

“The marketing automation space has been growing at a dramatic pace for the past few years and we are poised to take advantage of the expanding marketplace,” Ruff told Demand Gen Report. “We have been doubling our revenue over the past several years, and this will allow us to expand our marketing and sales head count by 400%.” The company currently has seven people on the sales team and three people in marketing, he said.

Report Reveals Promising Future For Cloud Computing
Industry News
Thursday, 07 March 2013 07:00

Cloud ComputingMore companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016.

“Cloud computing continues to grow,” according to a recent TechRepublic cloud-computing report. “Companies implementing SaaS solutions are overwhelmingly pleased with their outcomes, with 91% reporting that their SaaS solutions met or exceeded expectations.”

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.


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