Demand Gen Report

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Driving Webinar Registration Remains A Challenge For Marketers
Content Strategies
Written by Brian Anderson, Associate Editor   
Wednesday, 09 October 2013 09:40

webinar image - shutterstock 110059637Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark interest, but you have to get them to tune in.

“Webinars are being used now as a top-tier tool across the entire buying cycle,” said Mark Bornstein, Senior Director of Content Marketing for ON24, in an interview with Demand Gen Report. “Webinars used to be just for lead generation, but now marketing organizations are using them in every aspect of the pipeline. It’s important you are talking to the right audience at the right part of the buying cycle.”

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Demandbase Adds Managed Analytics Offering, Unveils Partnerships
Demand Generation Strategies
Tuesday, 08 October 2013 08:47

DemandbaselogoDemandbase expanded its consulting services with a Managed Analytics Offering, which is designed to help marketers uncover insights and better measure marketing performance.

The Managed Analytics Offering launched as part of Demandbase’s Strategic Services suite. Landing Page Optimization Services, co-delivered by SiteTuners, and Target Account Marketing Strategies, co-delivered by New Business Strategies, have also been added to the Strategic Services suite.

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NetFactor Adds Tool For Real-Time Email Tracking
Industry News
Monday, 07 October 2013 09:13

netFactor logoB2B marketing technology vendor netFactor announced email2lead, which is designed to provide marketers with real-time tracking and person-level details of prospects coming to a web site from an email campaign. The new offering will be integrated with netFactor’s VisitorTrack platform for tracking anonymous web site visitors.

Though its integration with email service providers, including MailChimp, iContact, and Vertical Response, email2lead is designed to improve email tracking and increase lead generation, according to company officials.

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ANNUITAS Introduces Email Deliverability And Privacy Practice
Demand Generation Strategies
Friday, 04 October 2013 09:48

ANNUITAS logoDemand generation strategy firm ANNUITAS recently acquired Get Me In The Inbox, an email deliverability and privacy compliance firm, to expand its services for enterprise clients.

ANNUITAS is now offering email deliverability, privacy and compliance services as part of its overall demand generation strategy services.

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Leadspace-Marketo Integration Automates Lead Qualification
Data Management
Thursday, 03 October 2013 09:31

Marketo-LeadspaceLeadspace launched a new release of its SaaS-based social lead targeting solution that integrates with Marketo to automate the lead qualification process.

Leadspace is designed to help marketers quickly identify targeted leads across numerous data sources, including paid contact databases, social networks and web sites.

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Demanding Views

5 Technology Questions Global Marketers Need to Ask

By Heidi Lorenzen, CMO, Cloudwords

Heidi Lorenzen PhotoTo reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use 10 or more different technologies for their daily work activities.

Good marketers know that creating a personalized experience for customers in other territories that generates demand means identifying and localizing the most important digital touch points. Marketing in multiple languages is an imperative for companies looking to build brands around the world, and it requires commitment, time and energy — as well as the right technology — to set themselves up for success.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

LeanData Aims To Simplify Account-Based Marketing

LeanData logo - full color - screen use RGBLeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives.

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Industry Events

Social Media Marketing World

When: March 25 - 27, 2015

Where: San Diego, CA

Social Media Marketing World 2015 is the world's largest social media marketing conference. By attending, you'll make connections with 100+ of the world's top social media pros (plus 2500 of your peers) and you'll discover amazing ideas that'll transform your social media marketing strategies.

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MarTech San Francisco 2015

When: March 31 - April 1, 2015

Where: San Francisco, CA

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

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Forrester's Forum For Marketing Leaders

When: April 14 - 15, 2015

Where: New York, NY

In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization. This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.

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