Demand Gen Report

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Marketers Rethinking Campaigns By Doubling Down On Content, Interactive Formats
Content Strategies
Written by John Gaffney   
Wednesday, 28 November 2012 11:40


The latest results from a Lenskold Group marketing automation effectiveness study found 87% of marketers were less than very satisfied with the level of effectiveness from their campaigns.

The common causes cited by responses to the Lenskold Group study included a lack of:

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Study Finds That Marketing Email Accounts For 70% Of Spam Complaints
Demand Generation Strategies
Tuesday, 27 November 2012 14:56


The growing availability of spam-reporting tools is having a major – and negative – impact on marketing email effectiveness, according to a recent study conducted by ReturnPath.

The company's Email Intelligence Report found that marketers account for 70% of all "this is spam" complaints and 60% of all spam-trap hits. Over the past year, according to ReturnPath, marketers' inbox placement rates fell by about 5% – a continuation of what is describes as a decade-long "trend of stagnant inbox placement rates."

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Lattice Engines Closes $20M Venture Funding Round
Industry News
Monday, 26 November 2012 13:44

LatticeEngines announced today that it has raised $20 million in venture funding.

According to a company news release, the Series C funding round will be led by New Enterprise Associates, with existing investor Sequoia Capital also participating.

Lattice Engines is a provider of predictive analytics tools designed for use by sales and marketing organizations. The company is considered to be a leader in the shift towards Big Data applications designed to analyze customer behavior and apply that analysis to marketing and sales pipeline forecasting.

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Study Shows Continued Growth In Content Marketing Budgets
Content Strategies
Monday, 26 November 2012 09:04

Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom Content Council.

The study, "The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012," is the organization's twelfth annual survey. It included responses from 177 enterprise marketing organizations.

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Salesforce.com Reports Strong Q3 Results, Expects To Hit $4B Revenue In 2014
Industry News
Wednesday, 21 November 2012 11:12


Salesforce.com
reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is on track to become the first cloud computing company with a $4 billion revenue run rate.

The CRM vendor reported revenue of $788 million, or 33 cents a share, an increase of 35 percent from Q3 of 2011. The company also reported a net loss of $220 million, or $1.55 a share, mostly due to a one-time tax-related charge. Excluding the charge, the company would have reported earnings of 33 cents a share.

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Demanding Views

How To Measure Marketing Attribution: Revenue Marketers Rise To The Challenge

Pedowitz Joyce Duo HeadshotBy Jeff Pedowitz and Kevin Joyce, The Pedowitz Group

In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Imagine you could demonstrate and manage the impact of marketing on revenue? Imagine you knew which half of your budget was well spent?

For a B2B company with sales cycles of more than six months this may still not be easy. Notice we are not talking about a labor of Sisyphus, pursuing marketing ROI on a single marketing initiative.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Infusionsoft’s Small Business Sales And Marketing Scorecard

infusionsoft-logoThe Infusionsoft Small Business Sales and Marketing Scorecard analyzes a business’s current sales and marketing processes and provides customized recommendations to improve effectiveness and boost sales.

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Industry Events

The Marketing Nation Summit

When: April 7 – 9, 2014

Where: San Francisco, CA

Join the Marketing Nation as over 3,500 of your peers, colleagues and thought leaders gather to celebrate Innovation in the Nation. Summit 2014 will provide an engaging experience to grow your expertise and network over two and a half days. Connect with ideas, marketers, and resources to help YOU achieve success faster!

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#ICON14

When: April 23 – 25, 2014

Where: Phoenix, AZ

#ICON14 is the eighth annual conference for small business, hosted by Infusionsoft. This 3-day event brings together the brightest minds in small business from around the world to learn, network and share best practices for success. The event provides everything from inspiring keynote speakers to hands-on Infusionsoft training, plus tips on lead generation, conversion and customer delight. Breakout sessions cover a range of topics like Infusionsoft product training, marketing strategy, social media, business management, automation, branding, copywriting, affiliate marketing and more.

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SiriusDecisions Summit 2014

When: May 21 – 23, 2014

Where: Orlando, FL

The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how b-to-b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

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