Demand Gen Report

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Connecting Interactions To Sales Key To Measuring Social ROI
Social & Mobile
Written by Brian Anderson, Associate Editor   
Tuesday, 03 December 2013 17:30

social media shutterstock 123453199With more than 225 million members on LinkedIn, 728 million daily active users on Facebook and around 135,000 people joining Twitter each day, it makes perfect sense to implement a social media marketing strategy, whether to generate leads or circulate content.

While there is an endless amount of data available through social interactions, the challenge for marketers is determining the impact on the sales pipeline and sharing the most relevant metrics with the CEO and other key executives.

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Conductor Unveils Content Insights To Increase Web Content Visibility
Content Strategies
Written by Kim Zimmerman   
Tuesday, 03 December 2013 16:19

Conductor logoConductor, a provider of search marketing technology, launched a new tool called Content Insights, which is designed to provide marketers with a complete view of their search and marketing campaigns. The application provides a link between visitor analytics platforms and content management systems, according to company officials.

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Case Study: WhiteHat Security Deploys Marketing Automation Platform In Under 30 Days
Demand Generation Strategies
Written by Tom Grubb   
Tuesday, 03 December 2013 09:00

White Hat LogoWhen Noelle Sweet joined WhiteHat Security as the new Senior Director of Sales and Marketing Operations, she put marketing automation high on her list of the few critical areas she wanted to tackle right out of the gate.

The web site security solutions vendor had been using an enterprise marketing automation platform for a couple of years, and Sweet wanted to explore other options that might be a better fit for the business. The timing was tight, as the contract for the current marketing automation system was expiring.

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Thoughtful Curation, Organization Can Boost Impact Of Content
Content Strategies
Written by By Brian Anderson, Associate Editor   
Monday, 02 December 2013 09:56

webinars shutterstock 134249441Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of content.

In a recent webinar, executives from TreeHouse Interactive, a SaaS provider of marketing automation and PRM software, and CMI came together to discuss some strategies to increase the effectiveness of content marketing.

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Chernov To Join HubSpot As VP Of Content
Industry News
Friday, 29 November 2013 09:29

HubSpot LogoB2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content.

Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also currently an advisor to TrackMaven, a platform designed to provide competitive analysis for digital marketers.

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Demanding Views

Connecting With Customers Is No Longer Just For B2C Marketers

By Paul Mandeville, QuickPivot

PaulMandeville newDespite access to powerful marketing technology, B2B marketers continue to hamstring themselves when it comes to connecting with their customers — particularly in comparison to their B2C counterparts.

While B2C companies and products maintain vibrant digital communities — fueled by content and conversations — B2B products are often conspicuously absent from these channels or focus heavily on pushing corporate messages that their buyers don’t care about.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Allocadia Offers Revenue-Driven Performance

Allocadia placeitAllocadia is a marketing performance management software designed to help marketers enhance their planning and budgeting capabilities to improve overall ROI.

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Industry Events

The eMetrics Summit: Chicago

When: June 8 - 11, 2015

Where: Chicago, IL

eMetrics Summit is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, the eMetrics Summit focuses on driving business results through data analysis and technology adoption.

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