Demand Gen Report

Rainmaker Systems, a provider of BtoB e-Commerce sales solutions, today announced the completion of its registered direct offering of units consisting of one share of common stock and a warrant to purchase 0.40 shares of common stock. The shares of common stock and warrants were offered and sold after an effective registration statement previously announced with the Securities and Exchange Commission.

Nearly 3.5 million shares of Rainmaker’s common stock were sold at $1.05 per share and the warrants to purchase approximately 1.4 million additional shares at $1.40 per share to purchasers comprised of new investors and existing stockholders. Approximately 136,000 shares of common stock were sold at a price of $1.29 per share, with warrants to purchase close to 54,000 additional shares at $1.40 per share, to members of the company’s Board of Directors.

BtoB organizations of all sizes across a variety of markets are deploying automation tools to re-engineer internal processes and align sales and marketing teams. This collaboration is driving revenue growth, and improving campaign results and effectiveness for a multitude of companies, churning out effective leads and nurturing longer-term buyers.

DemandGen Report’s third annual Sales and Marketing Alignment Awards profiles 10 companies that have successfully adopted technology to drive an influx of top-funnel lead generation, maximize campaign development and response, and cut internal costs.

SalesFUSION, an integrated sales and marketing demand generation platform, recently announced its partnership with Sage Software, a global supplier of business management software, adding to Microsoft Dynamics CRM and AppExchange among other CRM integrations.

SalesFUSION’s marketing platform is built from a CRM-style database designed to allow more flexibility and integration to the CRM. The partnership is aimed at fusing the marketing automation platform of SalesFUSION, the Sage CRM and Saleslogix CRM solutions. Additionally, the integration offers automation population of detailed campaign response activity, generated and captured within SalesFUSION to the lead, contact and account records in CRM.

At Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.”

Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the platform, with new applications focused on social, data and conferencing, according to Eloqua CMO Brian Kardon.