Demand Gen Report

Infographic: Maximizing Trade Show Leads
Rich Media
Wednesday, 30 January 2013 12:33

Screen Shot 2013-01-30 at 12.44.16 PM

Trade shows remain a key component of any B2B marketer’s strategy, but leads have to be tracked carefully to ensure there are no missed opportunities. Marketing automation can bring order to the process of nurturing the leads gathered at trade shows, as this infographic from Pardot illustrates.

Study Reveals Tracking Lifecycle Of Current Customers A Key Priority
Industry News
Written by Matthew S. McKenzie   
Wednesday, 30 January 2013 10:36

Eloqua Survey Ebook The Next Gen Customer Lifecycle MarketingB2B marketers know that it's important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers.

A recent study, The Next Generation Of Customer Lifecycle Marketing, revealed just how important this trend has become. According to the study, two thirds of the marketers polled said that tracking the lifecycle of their current customers is now an important activity for their organizations.

ExactTarget Unveils MobilePush Application, Updates To Mobile Capabilities
Industry News
Wednesday, 30 January 2013 09:20

Exact-Target 0154658ExactTarget unveiled its MobilePush application, a tool designed to integrate app-level messaging that leverages engagement data from across email, mobile, social and the web. The announcement was made during the Mobile Marketing Association Forum in San Francisco.

Alinean Expands Customer Database
Industry News
Wednesday, 30 January 2013 07:00

Alinean LogoAlinean
, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn and Zebra Technologies.

Alinean has developed and delivered interactive white papers, benefits estimators and ROI/TCO analysis tools for marketing campaigns and sales initiatives.

Ogilvy PR Launches Digital Influence Offering To Engage B2B Buyers
Industry News
Tuesday, 29 January 2013 09:36

ogilvypr twitter biggerOgilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to help B2B companies adapt to the changes that have occurred in how B2B buyers seek information and input when considering a purchase.

The new service for driving awareness and sales consideration is led by an integrated, global team of specialists in B2B communications, social media and sales.

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Demanding Views

The Seven Deadly Sins Of Marketing Automation

Hayley Mullen UberflipBy Hayley Mullen, Content and Community Manager, Uberflip

I’m tempted to start by calling marketing automation the “hot new trend,” but “trend” implies something fleeting — and believe me, marketing automation isn’t going anywhere. Rather, more companies are realizing the need for marketing automation as part of their strategy, especially as content/inbound marketing replaces traditional in-your-face marketing.

If you’re new to marketing automation, the term can be misleading — automated means less work, right? Well, yes and no. A marketing automation platform will handle much of the grunt work, streamline existing processes, and provide the kind of insight into your audience that would take hours to dig up if done manually. But it’s not meant to take over your marketing for you. It’s meant to cut down on production time and lay the foundation for better marketing. Making the most of that is up to you.


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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Display Ad Targeting With Terminus

Terminus logoTerminus is a platform that provides B2B marketers with a more holistic approach to targeting leads by incorporating display advertising into their marketing strategy.


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