Demand Gen Report

Content Curation Success Hinges On Objectivity, Bridging Information Gap
Content Strategies
Written by Jonathan Lee   
Tuesday, 21 May 2013 07:55

contentContent curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s.

“Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing engine is actually fairly recent.”

Infographic: 7 Fun Facts About Tumblr
Rich Media
Tuesday, 21 May 2013 09:36

Screen Shot 2013-05-21 at 10.37.27 AM

With the buzz about Yahoo purchasing Tumblr this week, Ogilvy & Mather put together this infographic about the blogging site, including the fact that there are 117 million visitors per month.

Certain Upgrades Software To Personalize Event Marketing
Industry News
Monday, 20 May 2013 08:44

CertainLogoFlat150Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections.

“Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure, although marketers are spending 25% to 36% of their budgets on events,” Betsy Zikalis, VP of Global Marketing for Certain, told Demand Gen Report. “The idea is to make events more productive for marketers and attendees, pointing attendees to the right activities, right sessions they should go to and social networks they should tap into based on their roles and interests, among other factors.”

SAP Partners With Mocana To Enhance Mobile Security
Social & Mobile
Saturday, 18 May 2013 07:00

SAPMocanaIn an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection.

The security solution allows clients to modify usage and security policies on iOS and Android apps without coding, according to company officials. The announcement was made at the SAPPHIRE NOW conference in Orlando, Fla.

Lattice Engines Expands Use of Social Data
Demand Generation Strategies
Friday, 17 May 2013 11:06

Lattice logoLattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data.

The new release of Lattice salesPRISM expands the cloud-based platform’s use of social information. Company officials noted that salesPRISM continually monitors social data allowing for a comprehensive understanding of trending activities such as posts, job listings or firmographic data. By combining it with other Big Data and proprietary data sources and applying predictive analytics, salesPRISM directs sales and marketing to the leads with the greatest propensity to buy.

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Demanding Views

Seven Ways Predictive Can Super-Charge Your Demand Gen Campaigns

By Jamie Grenney, VP of Marketing, Infer

Jamie Grenney - HeadshotIt’s no secret that marketers who embrace data and use it to optimize their programs are able to innovate faster. I’ve had the pleasure of talking with many of these forward-thinking marketing experts, and compiled the following list of seven ways they’re incorporating not just data, but powerful predictive intelligence, into demand generation campaigns:


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The B2B Content2Conversion Conference brings together the top thought leaders and practitioners in both content and demand generation. The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers. Taking place in Scottsdale, Arizona, the B2B Content2Conversion Conference provides you with a playbook to optimize your 2015 marketing plans.

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