Demand Gen Report

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Infographic: How To Rock Social Media In 30 Minutes A Day
Rich Media
Monday, 25 March 2013 08:55

social-media-30-minute-strategy-automation

With the quickly changing social media landscape, B2B marketers find it hard to determine how much time to dedicate to each channel. This infographic from Pardot provides a minute-by-minute plan to tackling social media in just a half an hour a day.

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Treehouse Debuts Mobile Device For Channel Partners
Social & Mobile
Friday, 22 March 2013 07:57

treehouse interactiveTreeHouse Interactive, a provider of partner relationship management technology, unveiled Reseller View Mobile, a customizable, full-featured solution that is optimized for mobile devices. The announcement was made at Microsoft Dynamics Convergence 2013 in New Orleans.

Reseller View Mobile extends enterprise-class partner portals so that channel partners now have access to the tools needed to more effectively sell products, provide service, and support their customers from any location, according to company officials. The solution is compatible with most mobile browsers, is immediately available and does not require users to update their mobile devices.

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Marketo Rolls Out Integrated Social Marketing App
Social & Mobile
Thursday, 21 March 2013 08:51

marketo LogoMarketo announced its new social marketing application that features a tight integration between social, email, mobile and web channels. This new application transforms social marketing into a fully integrated marketing process that can be combined with email, web marketing, online events, and other customer communication strategies, according to company officials.

With this new social marketing application, dedicated social engagement campaigns such as social sweepstakes can use and feed into a unified customer profile database, and social marketing tactics can be added to amplify marketing campaigns in traditional digital channels.

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Q&A With SAP’s Michael Brenner: Become A Trusted Source For Content
Content Strategies
Wednesday, 20 March 2013 10:05

Michael BrennerDemand Gen Report recently caught up with Michael Brenner, VP of Global Marketing and Content Strategy for SAP, to discuss the process of creating a successful content hub for your brand. Brenner developed an award-winning inbound marketing content destination site for SAP called Business Innovation and will speak on the topic of content management at the upcoming B2B Content2Conversion Conference, to be held April 22-23 at the TimesCenter in New York.

Demand Gen Report: What does it take for a vendor to become a trusted source for content?

Michael Brenner: Stop acting like a vendor for starters. The biggest challenge for content marketers in any size organization is convincing everyone else that to become a trusted source of content you have to act like a trusted source of content. The content has to be something that people actually want, are looking for, or that they will find valuable or entertaining. In short, you have to act like a publisher who (mostly) makes an effort to appear like their content is not swayed by their need to make money.

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Detailed Analytics Make Video A Rising Content Star
Content Strategies
Written by Kim Zimmermann, Managing Editor   
Wednesday, 20 March 2013 07:02

shutterstock 99799703If a picture is worth a thousand words, then a video is worth an inbox full of email, E-books and white papers. B2B marketers have been increasingly adding video to their content playbook as vendors roll out tools that enable them to gather more precise information about not only who downloaded their video, but how long they viewed it, what sections they played back and other unique metrics that marketers can’t track with other types of content.

As executives become more engaged with video, it is becoming a more powerful way for B2B marketers to communicate. The Echo Effect Study 2012 by IDG found that 58% of B2B tech buyers watched videos to find information on products they wish to buy, and 54% watched videos for product reviews. After watching a video, 66% researched a product; 46% visited a vendor web site or contacted a vendor for more information; 42% purchased a product; and 25% added the vendor to the short list for consideration.

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Demanding Views

The State of Marketing: Incremental Evolution

By You Mon Tsang, CEO, OutMarket

YouMon TsangOver the past few years, digital media and mobility have created new ways to communicate, altering people’s expectations and interactions. Today’s citizens expect access to information whenever and wherever they want.

While most marketers understand their work is changing, marketing tactics and strategies have sometimes been slow to follow suit. Our State of Marketing report, performed by Market Connections, reveals a world in which marketers embrace evolution, incrementally or even hesitantly.

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The 2014 B2B Buyer Behavior Survey

Demand Gen Report’s 2014 B2B Buyer Behavior Survey provides insights into how B2B buyers make their decisions. Buyers are waiting longer to engage with sales, but they are more satisfied with the process than in years past. For an in-depth look at this research, download the report now!

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Solution Spotlight

Account Scoring With Zakscorer

Zakscorer logoZakscorer, an application created by Grazitti Interactive, is designed to leverage the sales intelligence, inside sales data and contact behavior for effective targeting of high-probability accounts.

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Industry Events

2014 B2B Marketing Forum

When: October 8 – 10, 2014

Where: Boston, MA

Are you armed and ready to meet the marketing challenges of today, tomorrow, and beyond? With technology and the way we live changing rapidly, B2B marketers have so many options and tools that it can be overwhelming. At the 2014 B2B Marketing Forum we will have inspirational speakers presenting on the hottest, smartest topics—giving you the knowledge you need to thrive in 2014, 2015 and beyond. Get ready to bullet-proof your marketing for the future and come out a modern marketing rock star!

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Dreamforce 2014

When: October 13 – 16, 2014

Where: San Francisco, CA

Whether you’re a company of five or a Fortune 500, you’re going to learn a lot of innovative ways to improve your business at Dreamforce. With over 1,400 sessions and thousands of live solutions from the world’s largest cloud ecosystem, Dreamforce has tailored content specific to your business size and type, for any role in your company.

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