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This new white paper was authored by David Raab and is offered to DG Report readers by SalesFUSION, a leading provider of marketing software integrated to CRM.
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Great search engine marketing is an essential component of inbound marketing. Can you potential customers find you? Download this free white paper to learn tips that will help drive more traffic to your web site.
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Content curation is turning out to be a bona fide game-changer. Marketers for a wide variety of brands are seeing impressive results from their curation efforts. For those who are evaluating the pros, cons and “ROI” of curation, this E-book is a collection of evidence that demonstrates its very real benefits.
This E-book includes:
· A detailed overview of how curation helps build and grow a brand
· Client testimony based on actual curation projects
· Insider insights from colleagues and industry analysts
Also included in this FREE download are the results of the B2B Marketing Trends 2011 Survey Report. Curata surveyed nearly 400 marketing professionals across the U.S., representing a wide range of industries, to better understand the state of the B2B marketing landscape The results are in… the future of B2B marketing is Content Marketing.
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Whether you call solving the business problems related to customer profitability “customer relationship management” or just good business, you know that strengthening customer relationships is imperative for business success for one simple reason: customers drive profits.
In today’s increasingly global and competitive marketplace, customers have more options available to them than ever before. Many analysts and journalists, in fact, are calling this a “customer economy.” Attracting customers cost effectively and meeting their expectations for selection, price, quality, and service are essential to a customer value strategy. It is equally important, however, to identify and retain profitable customers, and increase their value over time. This requires the ability to anticipate customer needs and present attractive offers in the right way, at the right time. The companies who can do this will be the companies that thrive in the customer economy.
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How Leaders are using Sales Playbooks and analytics to accelerate deal velocity
New market threats and realities for BtoB sales organizations, like a double dip recession and expanded reliance on procurement departments, are driving a continued shift to automating sales engagement with more defined processes and measurement. Rather than relying on reps to set their own course and engagement with each account, more companies are increasing investments in sales enablement software and using playbooks to even the odds. By automating sales playbooks and proposal creation, and integrating activity into CRM platforms, these leading companies are actually accelerating pipeline velocity and increasing win rates, even in the face of a challenging economic climate. To learn more about how progressive organizations are improving sales effectiveness, increase win rates and keep their pipeline moving, download the white paper “5 Steps to Increase Win Rates and Improve Pipeline Performance.”
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As marketers strive to embrace new, engaging communication platforms, the use of video conferencing is growing rapidly. In fact, users recently surveyed by 1080 Group expect to grow their own use of video conferencing by 211%, from an average of 3 times to more than 6 times monthly. Even progressive video marketers already actively using video conference expect to increase their own usage by 63%.
Are you putting your best virtual face forward? New, streamlined tools take video conferencing to the next level, as it is no longer an expensive tactic that requires hard-to-use equipment.
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Effective stages of Demand Generation
Read this whitepaper to understand how you can begin a demand generation program using your current marketing budget and tools.
You'll learn how to:
- define demand generation within your organization
- use marketing data to develop a common definition of a lead
- identify your buyer's profile to determine your communication plan
Download the whitepaper now to get started with demand generation, with or without technology in place, and exceed your sales goals.
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Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales forces and independent partners is a daunting task in today’s complex media environment. To address the unique needs of channel-centric vendors, companies are rolling out “multi-tenant marketing automation solutions.”
Companies that implement multi-tenant marketing automation experience a number of perks, including the ability to:
- Automate lead generation and nurture processes;
- Score and distribute prospects based on pre-established criteria;
- Provide resellers with branded, customizable content; and
- Allow resellers to run their own multi-touch, customized campaigns.
Download this brief to learn how vendors are optimizing sales and marketing efforts by implementing multi-tenant marketing automation solutions.
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