2026: The Year Marketing Enters the Age of Accountability and Intelligent Automation
Over the past decade, B2B marketers have longed for more: more tools, more content, and more data. This…
Demanding Views March 17
Latest In: Demanding Views
Why More CMOs Are Questioning Their Longtime Marketing Stack
I spent years working in and around Adobe and Salesforce ecosystems, so I’m deeply familiar with how enterprise…
Demanding Views March 13
The New CSO Mandate: Hit the Number While Rebuilding the Engine
Chief Sales Officers are measured on revenue delivery and transformational leadership. Yet, Gartner finds that 89% of CSOs…
Demanding Views March 10
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
The 3 Growth Strategies That Will Survive the AI Revolution
The most disruptive changes in artificial intelligence (AI) right now aren’t technological— they are behavioral. Inspiration, discovery, and…
Demanding Views March 3
The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost…
Demanding Views February 24
How Will Marketing Learn to Measure AI?
In 2007, Steve Jobs created a new market when he announced the iPhone. The emergence of the App…
Demanding Views February 20
How Poor Data Quality Is Undermining Modern B2B Operations
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views February 17
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
How AI Search Summaries Are Redefining B2B Demand Generation
Generative AI is reshaping how buyers discover information and how marketers design campaigns. Artificial intelligence (AI) search summaries…
Demanding Views February 10
B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive,…
Demanding Views February 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
