Demand Gen Report

Demanding Views
5 Tips For A Successful Global SEO Strategy Print E-mail
Tuesday, 14 April 2015 08:55

By Judd Marcello, Smartling

Judd Marcello2To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world.

Companies that have customers around the globe — or multilingual customers in the U.S. — need to think about translating and localizing their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions.

3 Tech Trends For Smarter Audience Targeting Print E-mail
Wednesday, 08 April 2015 09:40

By Andy Bear, Quad/Graphics

William Andy Bear - QG“Consumers' time and attention around media is in flux…while the risks and rewards are potentially high in this environment, the ability to stake a claim in the expanding industry pie is central to companies’ growth,” according to a Nielson report released in the fourth quarter of 2014 about media and technology user trends.

As technology becomes an increasingly larger part of consumers’ lives, it should be no surprise that it is also becoming more and more critical to marketing strategy. Marketers must think smarter and leverage technology tools to create strategic, targeted messaging in order to reap the benefits.

The Human Touch Is Key To The Success Of Your Sales Organization Print E-mail
Tuesday, 31 March 2015 08:56

By Jamie Anderson, SAP

JamieAnderson SAP 2015Selling today is complex, and it’s no secret that the B2B buyer is king. They are digitally connected, socially networked and well informed. At the same time these empowered buyers are inundated with aggressive pitches, irrelevant sales exchanges and the fear that they aren't making good purchasing decisions. It can’t be that bad, though, right?

Apparently, it can be. A recent global survey, commissioned by SAP, highlights the biggest frustrations that B2B buyers have when vendors sell to them. The results leave you asking, "Where’s the personalized, human, touch?"

Five Marketing "Best Practices" To Re-evaluate Print E-mail
Tuesday, 24 March 2015 16:00

By Braveen Kumar, Uberflip

Braveen Kumar HeadshotSooner or later, when they receive enough attention, useful advice and content marketing tactics run the risk of giving birth to buzzwords and generalized best practices.

Somewhere down the line, we lose sight of their initial usefulness or, worse, how they've evolved over time. It’s worth taking another look at these “best practices” to revisit their real value and relevance.

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