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Infographics

4 Steps To Launch A B2B Programmatic Campaign

Research from Adweek and Dun & Bradstreet shows that roughly 70% of B2B marketers plan on increasing their programmatic spending in 2017. This infographic from Dun & Bradstreet highlights four quick steps to formulating a B2B campaign program that leverages programmatic ad buying to better engage audience segments and maximize…

Cut Through B2B Information Overload With Effective Storytelling

The B2B landscape is packed with information. So how can we provide relevant, contextual content to our audience while circumnavigating the information overload? This infographic from LookBookHQ shines a light on how the simple art of storytelling can help marketers get their messages to target audiences over the information overload…

What Buyers Really Want From Content Marketers

This infographic from Uberflip highlights key findings from Demand Gen Report’s 2017 Content Preferences Survey Report and shines a light on B2B buyer expectations when it comes to the content they engage with when researching a purchase decision.

104 Facts You Don’t Know About Mobile Marketing

Mobile is still a marketing channel yet to be perfected by B2B practitioners. However, marketers have an opportunity to enhance personalization by incorporating mobile into their initiatives. This infographic from WebsiteBuilder.org highlights more than 100 facts about mobile marketing and its impact on business initiatives, including desktop vs. mobile comparisons,…

The State of Content and Influencer Marketing

Influencer and content marketing have shown great potential in the B2B landscape. But before marketers start teaming up with influencers to create content, it's important to know the legalities and guidelines of working with influencers. This infographic from Izea spotlights stats and tidbits all marketers should know about the state…

Hitting A Bullseye With Your Content Marketing Strategy

Content marketing has a variety of strategies, techniques and tactics that make each program unique in its own way. The goal for content marketers is to find the right mix of these strategies to hit the mark with content and meet goals. This infographic from Online Marketing Institute aims to…

Content Marketing Vs. Public Relations: How Do They Differ?

Communication—whether internal or external—is vital to B2B success. And understanding how different tools of communication, such as content marketing and public relations, make an impact is just as important to properly engaging prospects. This infographic from CJG Digital Marketing details the key differentiators between the two practices, while also highlighting…

A Startup Guide To Developing A Digital Marketing Campaign

Whether you are an enterprise organization or a newly funded startup, the core components of a digital marketing strategy—such as content marketing, email and SEO—are crucial for continued growth. This infographic from DashBurst outlines steps to create and execute a digital marketing strategy, as well as a list of suggested…

Virtual Reality Is Now A Marketing Reality

Virtual reality (VR) is now the new reality, and it offers B2B companies a unique opportunity to incorporate an augmented customer experience within their marketing campaigns to create high-level, motivational and instinctive messaging. This “gifographic” from Marketo is designed to dive into how virtual reality can impact B2B brands and…