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Infographics

A Visual Digital Marketing Strategy To Boost ROI

When it comes to engaging prospective buyers in a digital environment, B2B marketers must align their initiatives via relevant channels — such as SEO, PPC, social media and more — to make an impact on the bottom line. This infographic from Digital Vidya provides a detailed, step-by-step guide to formulating…

The Qualification Process: From MQL To SQL

The status of a lead, such as whether it’s a net-new lead or an SQL, greatly determines the nurturing process B2B marketers must take to engage prospective buyers. This infographic from PureB2B describes — in detail — the qualification process of new leads. This includes the behavior, intent and needs…

6 Tips For Building A Sturdy Lead Gen Form

B2B marketers do a lot of research into how to properly engage and nurture prospective buyers. But an often-overlooked area that can negatively impact campaigns is in the questions you're asking in lead gen forms. This infographic from KlientBoost and Formstack shares tips and strategies to construct a solid lead…

Study: Marketing Budgets, CMO Responsibilities Are On The Rise

CMO budgets have increased by 33% since 2014, according to Gartner. The increase in budget also reflects the CMO’s influence in tech spending — which now sits only .2% away from evenly spending as much as the CIO. This infographic from Gartner highlights recent findings from the firm’s 5th annual…

The Current Content Ecosystem

As the content marketing landscape continues to grow and evolve, B2B marketers have to keep a finger on the pulse to stay fresh. This infographic from CopyPress shares research on how content marketing is evolving within the B2B marketplace, while providing insight on how creatives and freelancers view the space.

The Metrics That Matter For Effective Lead Generation

Data takes the guess work out of your lead generation strategy, but what are the right metrics to measure to ensure you're not wasting time and resources? This infographic from PureB2B shares a variety of metrics that help to effectively measure performance, marketing, content, sales and more.

4 Ways To Prioritize Topics On Your Content Calendar

Lack of a consistent content marketing strategy often leads to B2B marketing teams creating rushed, low-value assets that only saturate buyers' journeys. However, a coordinated content calendar can streamline production, all while focusing on the topics that matter most to potential customers. This infographic from Vertical Measures highlights four key…

Applications Of AI And Machine Learning In Businesses

The artificial intelligence-based analytics market is expected to grow to $70 billion by 2020, according to Bank of America Merrill Lynch. With these predictions, it’s not too late to start considering the benefits of AI for your business. This infographic from LatentView provides a checklist of where to start with…

Surviving In An Attention Economy

B2B buyers are inundated with information and busier than ever, so how can marketers earn their attention? This infographic from LookBookHQ highlights the amount of noise your prospective buyers are succumbing to daily, while also providing tips on how you can win their attention back and make the most out…