Resources http://www.demandgenreport.com Thu, 17 Aug 2017 12:11:19 -0400 en-gb Insight Into The Marketing & Sales Enablement Tech Stack http://www.demandgenreport.com/resources/infographics/insight-into-the-marketing-sales-enablement-tech-stack http://www.demandgenreport.com/resources/infographics/insight-into-the-marketing-sales-enablement-tech-stack Insight Into The Marketing & Sales Enablement Tech Stack

Alignment is an ongoing battle for B2B organizations — so much so that it is impacting tech selection. This infographic from Seismic examines new research that aims to uncover what types of technologies enterprise companies are leveraging to enhance their marketing and sales alignment capabilities.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 16 Aug 2017 11:37:26 -0400
The Benefits Of Micro-Influencer Marketing http://www.demandgenreport.com/resources/infographics/the-benefits-of-micro-influencer-marketing http://www.demandgenreport.com/resources/infographics/the-benefits-of-micro-influencer-marketing The Benefits Of Micro-Influencer Marketing

Influencers don’t have to have millions of followers to be a valuable asset in your company’s influencer marketing strategy. This infographic from Shane Barker highlights the variety of ways B2B marketers can benefit from “micro-influencers” to drive engagement with target audiences.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 09 Aug 2017 12:10:16 -0400
Customer Reviews: 3 Steps To Create a Review Strategy For Your Business http://www.demandgenreport.com/resources/e-books/customer-reviews-3-steps-to-create-a-review-strategy-for-your-business http://www.demandgenreport.com/resources/e-books/customer-reviews-3-steps-to-create-a-review-strategy-for-your-business Customer Reviews: 3 Steps To Create a Review Strategy For Your Business

As part of their online research, buyers engage with ratings and reviews to build a transparent, pre-purchase expectation for a product. In fact, 85% of tech buyers read up to 10 online reviews before making a purchase, according to G2 Crowd.

Access this three-step guide to collecting, responding to and leveraging customer reviews to your company's advantage. Just fill out the form and we'll send it straight to your inbox!

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feed@demandgenreport.com (Devin McDonnell) E-books Tue, 08 Aug 2017 19:16:42 -0400
The 2017 State Of Database Quality http://www.demandgenreport.com/resources/reports/the-2017-state-of-database-quality http://www.demandgenreport.com/resources/reports/the-2017-state-of-database-quality The 2017 State Of Database Quality

Data is central to all aspects of demand generation and performance marketing. Sitting at the crosshairs between all marketing and sales engagement, accurate and detailed data on customers and prospects is critical to reaching targeted buyers, as well as tracking the effectiveness of campaigns and sharing insights and buying behaviors across the organization.

While the benefits of data alignment and augmentation are clearly established, B2B organizations continue to struggle with their databases. Research from the Demand Gen Report 2017 Demand Generation Benchmark Survey shows that close to half (49%) of B2B companies said that improving the depth and accuracy of their data is a priority for them in 2017.

Also, Demand Gen Report's inaugural Marketing Measurement & Attribution Survey Report shows that 42% of marketers said their database makes performance measurement more challenging.

Download this special report and take a deep dive into how B2B organizations such as ATI and Call Box are automating the data onboarding, normalization, and enrichment process in their databases to fuel marketing and sales initiatives throughout the customer journey.

Complete the form below to download:


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feed@demandgenreport.com (Brian Anderson) Reports Wed, 02 Aug 2017 12:54:00 -0400
Content Marketing Stats & Trends 2017 http://www.demandgenreport.com/resources/infographics/content-marketing-stats-trends-2017 http://www.demandgenreport.com/resources/infographics/content-marketing-stats-trends-2017 Content Marketing Stats & Trends 2017

Seventy-five percent of marketers are increasing their investment in content marketing, which means communicating with your target audience may be as cluttered as ever. This infographic from PointVisible highlights key findings from content marketing for both B2B and B2C companies to better understand how to connect with their audiences.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 02 Aug 2017 10:36:01 -0400
How Partner Networks Can Expand Sales Efforts http://www.demandgenreport.com/resources/briefs/how-partner-networks-can-expand-sales-efforts http://www.demandgenreport.com/resources/briefs/how-partner-networks-can-expand-sales-efforts How Partner Networks Can Expand Sales Efforts

Partner networks can help SMBs increase sales and marketing opportunities. Successful partner programs can feature a variety of important components. For small and mid-size companies creating a new network or expanding a fledgling effort, experts point to a number of key ingredients.

This guide offers insights into:

  • The common myths, misconceptions and actualities of leveraging a partner network;
  • What needs to be in place to effectively leverage partner networks; and
  • Other added benefits to using partner networks, such as customer support and expanded markets.

Download the guide to learn how large and small B2B companies can leverage their partner networks to increase sales.

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) Briefs Thu, 27 Jul 2017 12:15:00 -0400
The State Of Online Video http://www.demandgenreport.com/resources/infographics/the-state-of-online-video http://www.demandgenreport.com/resources/infographics/the-state-of-online-video The State Of Online Video

Video is an important marketing tool, but do marketers fully understand how users are consuming their content? This infographic from TwentyThree spotlights research from 300 marketing teams, 1.5 million videos and 650 million video plays on how marketers can use video to drive leads, improve data and nurture customers down the funnel.

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feed@demandgenreport.com (Brian Anderson) Infographics Tue, 25 Jul 2017 14:09:00 -0400
State Of B2B Full-Funnel Measurement http://www.demandgenreport.com/resources/reports/state-of-b2b-full-funnel-measurement http://www.demandgenreport.com/resources/reports/state-of-b2b-full-funnel-measurement State Of B2B Full-Funnel Measurement

Key Strategies For A Revenue-Focused Approach To Measuring Engagement Across The Buyer Journey

B2B marketers are increasingly expected to prove the impact of their initiatives. And that impact is rapidly being judged not only in the number of leads or click-throughs, but through engagement and real-world revenue. To address this reality, industry experts state that marketing teams at leading B2B companies are shifting their measurement approach to focus more specifically on factors such as channel influence, buying stage and specific account activity.

This special report will take an analytical look at how B2B organizations are moving towards enhancing their funnel measurement capabilities, including:

  • How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue;
  • The current gaps and hurdles marketers must overcome to achieve full-funnel measurement;
  • Sophisticated new strategies and tools for gaining a holistic view of a company's sales funnel; and
  • How early adopters such as MongoDB have developed capabilities to measure ROI across all channels.

Fill out this short form and we'll ship the report right to your inbox today!

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feed@demandgenreport.com (Brian Anderson) Reports Wed, 19 Jul 2017 14:07:00 -0400
The Mixology Of Content Marketing http://www.demandgenreport.com/resources/infographics/the-mixology-of-content-marketing http://www.demandgenreport.com/resources/infographics/the-mixology-of-content-marketing The Mixology Of Content Marketing

To get your message across to your audience, you have to serve it up in a way that's easy to consume and enjoyable—like a refreshing cocktail. This infographic from JBH shares the variety of content formats available for B2B marketers to try out in their campaigns.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 19 Jul 2017 00:00:00 -0400
Sizing Up DIY vs. Do It For Me In B2B Marketing http://www.demandgenreport.com/resources/white-papers/sizing-up-diy-vs-do-it-for-me-in-b2b-marketing http://www.demandgenreport.com/resources/white-papers/sizing-up-diy-vs-do-it-for-me-in-b2b-marketing Sizing Up DIY vs. Do It For Me In B2B Marketing

Why The DIFM Revolution Is Making More Sense For Small To Mid-sized Teams To Accelerate Campaigns & Pipeline Impact

The DIFM revolution that has quickly taken hold in the consumer world is now being applied to marketing automation. In the process, it has enabled small to mid-sized marketing teams to perform on par with much larger organizations.

DIFM partners can help marketers handle numerous
processes, such as:

  • Designing email and landing page templates;
  • Building and executing nurture campaigns;
  • Developing and implementing lead scoring profiles; and
  • Creating and managing campaign reports.

Download this white paper to explore the benefits of adopting the DIFM model and how to the maximize the value of DIFM partnerships.

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feed@demandgenreport.com (Devin McDonnell) White Papers Tue, 18 Jul 2017 18:06:57 -0400