Resources http://www.demandgenreport.com Sat, 24 Jun 2017 19:18:26 -0400 en-gb The Data Quality Crisis http://www.demandgenreport.com/resources/infographics/the-data-quality-crisis http://www.demandgenreport.com/resources/infographics/the-data-quality-crisis The Data Quality Crisis

Research from Radius shows that in a three-month period, 7.6% of contacts in the average CRM become unreachable, 4.2% of phone numbers have changed or disconnected, and 2.5% of emails become invalid. This infographic from Radius features some recent findings that highlight the challenges of data quality for B2B enterprises.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 21 Jun 2017 13:44:23 -0400
How Will ‘Fake News’ Affect Online Ad Budgets? http://www.demandgenreport.com/resources/infographics/how-will-fake-news-affect-online-ad-budgets http://www.demandgenreport.com/resources/infographics/how-will-fake-news-affect-online-ad-budgets How Will ‘Fake News’ Affect Online Ad Budgets?

This infographic from BrightRoll shares how the growing trend of “fake news” is causing advertisers to focus heavily on content quality. It also highlights key findings from a recent study that analyzed how programmatic advertisers are adapting to the growing abundance of inferior content across the Web.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 14 Jun 2017 12:40:46 -0400
The Payoffs Of End-To-End Personalization In B2B Marketing http://www.demandgenreport.com/resources/white-papers/the-payoffs-of-end-to-end-personalization-in-b2b-marketing http://www.demandgenreport.com/resources/white-papers/the-payoffs-of-end-to-end-personalization-in-b2b-marketing The Payoffs Of End-To-End Personalization In B2B Marketing

How Top Enterprise Brands Are Creating Deeper Connections At Key Engagement Points To Drive Conversion And Close Deals

Faced with an increase in content and shrinking response rates to generic messages, B2B organizations have turned to personalization to improve their campaign performance. EConsultancy's 2016 Conversion Rate Optimization Report found 96% of organizations rated marketing personalization as a "highly" or "quite" valuable method for improving conversion rates.

The Payoffs Of End-To-End Personalization presents examples of how different B2B organizations are supporting strategic initiatives via personalization tools and tactics. This white paper is designed to provide:

Fill out the form to learn how you can improve your personalization efforts, foster better business relationships and close deals.

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) White Papers Tue, 13 Jun 2017 17:57:56 -0400
20 Steps To Take After Your B2B Event http://www.demandgenreport.com/resources/infographics/20-steps-to-take-after-your-b2b-event http://www.demandgenreport.com/resources/infographics/20-steps-to-take-after-your-b2b-event 20 Steps To Take After Your B2B Event

Tradeshows and events are considered one of the most effective channels used by B2B companies to engage prospective customers. But that doesn’t mean hosts should stop engaging with their attendees and sponsors once the event concludes. This infographic from agencyEA highlights a checklist of 20 steps to take once the last attendee has left your B2B marketing event.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 07 Jun 2017 12:05:09 -0400
The 2017 State Of B2B Marketing Technology http://www.demandgenreport.com/resources/reports/the-2017-state-of-b2b-marketing-technology http://www.demandgenreport.com/resources/reports/the-2017-state-of-b2b-marketing-technology The 2017 State Of B2B Marketing Technology

Organizations Managing Exploding Martech Landscape By Integrating Point Solutions Into "Backbone" Suites

As the martech landscape continues to grow, B2B marketers are challenged with the factors of selecting and prioritizing which marketing technologies to add first, as well as how new solutions added to their stack will work together. Experts agree that the massive martech landscape often results in B2B marketers feeling extremely overwhelmed with options and questions about where to start.

This special report will highlight:

  • The importance of technology integration;
  • The pros and cons of best of breed platforms versus point solutions;
  • The importance of having common data and intelligence across different tools; and
  • The state of marketing technology budgets and what marketers are prioritizing.

Download the report today to learn how to navigate the complex martech landscape and decide which technologies to prioritize for your business.

Complete the form below to download:


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feed@demandgenreport.com (Klaudia Tirico) Reports Wed, 31 May 2017 12:45:09 -0400
Marketers’ Love/Hate Relationship With Martech http://www.demandgenreport.com/resources/infographics/marketers-love-hate-relationship-with-martech http://www.demandgenreport.com/resources/infographics/marketers-love-hate-relationship-with-martech Marketers’ Love/Hate Relationship With Martech

While marketing technology can help simplify many day-to-day tasks for marketers, most practitioners would much rather focus on the creative side of marketing. This infographic from Leadspace highlights this finding and other key takeaways from recent research about their views on the benefits and challenges with martech.

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feed@demandgenreport.com (Klaudia Tirico) Infographics Wed, 31 May 2017 10:13:17 -0400
Channel Marketing Isn’t Just For The Enterprise http://www.demandgenreport.com/resources/webinars/channel-marketing-isn-t-just-for-the-enterprise http://www.demandgenreport.com/resources/webinars/channel-marketing-isn-t-just-for-the-enterprise Channel Marketing Isn’t Just For The Enterprise

An Online Panel Discussion Highlighting How Companies Large And Small Are Positioning Their Partner Networks As An Extension Of Their Sales & Marketing

Partner programs and networks may seem like an opportunity which smaller companies may not be able to leverage; however, partner networks enable cash-conscious SMB and mid-market companies to expand sales efforts with a limited sales and support staff.

During this webinar panel, participants from Concerto Cloud Services, BackOffice Associates, and Allbound share in-depth use cases proving that B2B companies can leverage partner networks to maximize the opportunities created by marketing and sales—no matter the size.

Other discussion topics will include:

  • The common misconceptions, and the actualities, of leveraging a partner network;
  • What needs to be in place to effectively leverage partner networks;
  • A step-by-step guide to setting up your business and partner network for success;
  • The do's and don'ts of choosing partners; and
  • Other added benefits to using a partner networks, such as customer support and expanded markets.

View Now!

View Now!


When?

On-Demand

Speaker(s)

Barton Stephanie Barton
Concerto Cloud Services

MeridethRachelle Meredith
BackOffice Associates

SpencerJen Spencer
Allbound

AndersonBrian Anderson
Demand Gen Report

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feed@demandgenreport.com (Devin McDonnell) Web Seminars Fri, 26 May 2017 13:52:26 -0400
4 Steps To Launch A B2B Programmatic Campaign http://www.demandgenreport.com/resources/infographics/4-steps-to-launch-a-b2b-programmatic-campaign http://www.demandgenreport.com/resources/infographics/4-steps-to-launch-a-b2b-programmatic-campaign 4 Steps To Launch A B2B Programmatic Campaign

Research from Adweek and Dun & Bradstreet shows that roughly 70% of B2B marketers plan on increasing their programmatic spending in 2017. This infographic from Dun & Bradstreet highlights four quick steps to formulating a B2B campaign program that leverages programmatic ad buying to better engage audience segments and maximize messaging.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 24 May 2017 11:05:11 -0400
Why Pay - Cracking The Code On Communicating Price Increases http://www.demandgenreport.com/resources/e-books/why-pay-cracking-the-code-on-communicating-price-increases http://www.demandgenreport.com/resources/e-books/why-pay-cracking-the-code-on-communicating-price-increases Why Pay - Cracking The Code On Communicating Price Increases

State Of The Conversation Report

Talking to your customers about price increases is not fun, and it can be tricky. But many B2B professionals agree that price increases are essential for maintaining desired profitability and revenue growth.

Download this report to hear expert insights on how companies are handling price increase conversations today, and how buyers are responding to them. It will also uncover:

  • What's really at stake with price increases;
  • A framework for more effective price increase communications; and
  • Testing the "Why Pay?" message.

Get the report today!

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) E-books Wed, 24 May 2017 09:48:49 -0400
The Complete Guide To Building A Successful SaaS Channel Strategy http://www.demandgenreport.com/resources/white-papers/the-complete-guide-to-building-a-successful-saas-channel-strategy http://www.demandgenreport.com/resources/white-papers/the-complete-guide-to-building-a-successful-saas-channel-strategy The Complete Guide To Building A Successful SaaS Channel Strategy

SaaS suppliers have as much to gain from indirect sales as companies selling traditional IT hardware and software solutions—or from businesses outside of the IT landscape entirely.

Download this white paper to gain a full understanding of the questions you should ask, the steps you should take and the choices you should make to build a successful channel partner program. It will uncover:

  • The 9 strategic tips to set you and potential partners up for success;
  • The dos and don'ts of choosing your channel partners;
  • How much to pay your partners; and
  • How to move your channel forward.

Get the white paper today!

Complete the form below to download:


]]> feed@demandgenreport.com (Devin McDonnell) White Papers Fri, 19 May 2017 10:51:20 -0400