Resources http://www.demandgenreport.com Mon, 27 Feb 2017 08:12:03 -0500 DGR en-gb Spotlighting Innovative Brands Embracing The New Rules Of Buyer Engagement http://www.demandgenreport.com/resources/reports/spotlighting-innovative-brands-embracing-the-new-rules-of-buyer-engagement http://www.demandgenreport.com/resources/reports/spotlighting-innovative-brands-embracing-the-new-rules-of-buyer-engagement Spotlighting Innovative Brands Embracing The New Rules Of  Buyer Engagement

The days of product-specific content and marketing "selfies" are long gone. You don't want that, and neither do your buyers.

Best-in-class marketers and demand creators know that to capture buyer affection they must create compelling stories and immersive content experiences that inform and empower their audiences.

The winners of this year's Killer Content Awards (known affectionately as the Finnys) represent the brands that have embraced this new marketing paradigm. Click through the below experience to learn more about the awards categories and our 44 winners. We hope you enjoy it.

Fill out the form to gain insight on this year's 2017 Killer Content Awards.

View The Report

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feed@demandgenreport.com (DGR Editorial Team) Reports Wed, 22 Feb 2017 17:14:00 -0500
5 Industry Experts Sound Off On B2B Content Challenges http://www.demandgenreport.com/resources/infographics/5-industry-experts-sound-off-on-b2b-content-challenges http://www.demandgenreport.com/resources/infographics/5-industry-experts-sound-off-on-b2b-content-challenges 5 Industry Experts Sound Off On B2B Content Challenges

Even though the content marketing landscape has evolved into a pivotal part of many B2B marketing strategies, there are still hurdles to overcome before the content can thrive. This infographic from Kapost shares insight into B2B challenges from five content marketing thought leaders, including Ann Handley, Michael Brenner and Ardath Albee.

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feed@demandgenreport.com (Brian Anderson) Infographics Tue, 21 Feb 2017 21:38:35 -0500
Success With Salesforce For Full-Cycle Reps http://www.demandgenreport.com/resources/infographics/success-with-salesforce-for-full-cycle-reps http://www.demandgenreport.com/resources/infographics/success-with-salesforce-for-full-cycle-reps Success With Salesforce For Full-Cycle Reps

Traditional sales teams are oftentimes looped into the buyer's journey once they are ready to make a purchase. But for full cycle reps—salespeople who manage the entire sales process—having the right tools can make even the toughest tasks manageable. This infographic from SalesLoft discusses how full-cycle sales reps can leverage Salesforce to manage prospects at each stage of the sales funnel—while also providing tips to boost sales engagement.

[Click To Expand]

full cycle salesforce 1

Source: SalesLoft

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 15 Feb 2017 09:55:41 -0500
The Cost Of Waiting: 6 Reasons To Implement Multi-Touch Attribution Right Now http://www.demandgenreport.com/resources/e-books/the-cost-of-waiting-6-reasons-to-implement-multi-touch-attribution-right-now http://www.demandgenreport.com/resources/e-books/the-cost-of-waiting-6-reasons-to-implement-multi-touch-attribution-right-now The Cost Of Waiting: 6 Reasons To Implement Multi-Touch Attribution Right Now

Marketers face real challenges and real costs when they don't use an effective marketing measurement solution. Learn how to avoid the status quo and save on costs with multi-touch attribution today.

This E-book makes a solid case for multi-touch attribution and the costs of waiting to implement it. Learn the six challenges marketers face with reporting and how multi-touch attribution can help you:

  • Generate more high-quality leads;
  • Save money on qualified leads; and
  • Streamline marketing performance management operations.

Download this E-book to learn why you shouldn't wait to implement multi-touch attribution.

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) E-books Tue, 14 Feb 2017 18:28:30 -0500
Marketing Data Management 101 http://www.demandgenreport.com/resources/e-books/marketing-data-management-101 http://www.demandgenreport.com/resources/e-books/marketing-data-management-101 Marketing Data Management 101

How To Cleanse, Build, And Refine Your MarTech Database

You are a data-driven marketer. Your company has invested in advanced Marketing Technologies (MarTech) such as Marketing Automation Platforms (MAP), predictive lead scoring, account based marketing and content personalization. Unfortunately, you notice that none of these MarTech solutions work very well with your poor quality data. To realize the return on investment for these MarTech solutions and to excel as a data-driven marketer, you need to clean your data and customize it.

This E-book outlines how to build and refine your MarTech databases so they can best support your evolving business needs, including:

  • How to go beyond lead data to make your database span the entire sales funnel;
  • Nine steps for understanding marketing data's hierarchy of needs; and
  • How data-driven marketers can get the most of their MarTech solutions with the right data.

Don't wait! Download the E-book today to start making the most of your marketing investments with high-quality data.

Complete the form below to download:


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feed@demandgenreport.com (Devin McDonnell) E-books Tue, 14 Feb 2017 18:23:12 -0500
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing http://www.demandgenreport.com/resources/webinars/the-pipeline-influence-imperative-the-latest-benchmarks-on-b2b-performance-marketing http://www.demandgenreport.com/resources/webinars/the-pipeline-influence-imperative-the-latest-benchmarks-on-b2b-performance-marketing The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance Marketing

The performance expectations for B2B marketers continue to climb. Supporting aggressive revenue growth, often on a tighter budget, and clearly measuring and demonstrating influence on pipeline, are just a few of the new realities for marketers.

During this exclusive webinar, Demand Gen Report's Editorial Director, Andrew Gaffney, and Act-On's CEO, Andy MacMillan, will share key findings from the 2017 Demand Generation Benchmark Survey.

Some of the trends and insights that will be covered in this session will include:

  • How marketers are increasing the efficiency of their spend by focusing on attribution;
  • New approaches to optimizing campaigns across channels;
  • The latest tactics and offers performance marketers are prioritizing for 2017 and beyond; and
  • The metrics and KPIs marketers are now tracking against leads, accounts and revenue; and
  • The impact of the shift towards account-based marketing.

Register Now!

Register Now!


When?

Tuesday, February 28, 2017 at 1pm EST/10am PST

Speaker(s)

Andy Macmillan Andy MacMillan
Act-On

andrew gaffney webinar speaker roundAndrew Gaffney
Demand Gen Report

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feed@demandgenreport.com (Devin McDonnell) Web Seminars Mon, 13 Feb 2017 09:26:53 -0500
Top Data Challenges Social Advertisers Face http://www.demandgenreport.com/resources/infographics/top-data-challenges-facing-social-advertisers http://www.demandgenreport.com/resources/infographics/top-data-challenges-facing-social-advertisers Top Data Challenges Social Advertisers Face

As marketers continue to test and measure how their database can better their business decisions, social advertisers face some challenges—including a lack of internal technical expertise and capabilities to normalize social data. This infographic from Unified highlights key findings from a recent study that revealed pain points among social advertisers as they try to leverage data more effectively in their marketing initiatives.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 08 Feb 2017 10:04:18 -0500
15 Stats About Blogging And Content Marketing http://www.demandgenreport.com/resources/infographics/15-stats-about-blogging-and-content-marketing http://www.demandgenreport.com/resources/infographics/15-stats-about-blogging-and-content-marketing 15 Stats About Blogging And Content Marketing

Blogging is one of the many content marketing initiatives that can have a positive impact on a B2B business. Research shows that B2B companies that blog see 67% more leads per month than those that don’t. This infographic from Inbound Systems shares stats validating the positive impact blogging can have on a business’ ability to generate leads, reduce cost-per-lead and boost engagement.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 01 Feb 2017 11:50:18 -0500
2017 Demand Generation Benchmark Survey Report http://www.demandgenreport.com/resources/research/2017-demand-generation-benchmark-survey http://www.demandgenreport.com/resources/research/2017-demand-generation-benchmark-survey 2017 Demand Generation Benchmark Survey Report

Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement

Doing more with less is a growing reality for most roles and industries these days, and B2B marketers are no exception. The 2017 Demand Generation Benchmark Survey showed that a majority of marketers are expecting budgets for demand generation to rise this year; yet, the rate of increase is shrinking.

The annual study also revealed significant shifts in the priorities and strategies marketers are emphasizing for this year, including:

  • Greater precision and intelligence on marketing influence and impact;
  • Deeper emphasis on reporting and measurement; and
  • An ongoing focus on account strategies.

Download the report for an in-depth look at the trends, channels, tactics and tools demand gen marketers are prioritizing to drive pipeline performance in 2017 and beyond.

Complete the form below to download:


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feed@demandgenreport.com (Andrew Gaffney) Research Wed, 25 Jan 2017 11:52:06 -0500
7 Fixable Content Marketing Mistakes To Address http://www.demandgenreport.com/resources/infographics/7-fixable-content-marketing-mistakes-to-address http://www.demandgenreport.com/resources/infographics/7-fixable-content-marketing-mistakes-to-address 7 Fixable Content Marketing Mistakes To Address

Content strategies must continuously adapt to meet buyer expectations in order to generate success. However, there are still some common mistakes that can easily be addressed to maximize content effectiveness. This infographic from Curata spotlights seven of the biggest content marketing mistakes B2B companies fall victim to, along with reasons why these mistakes can limit success.

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feed@demandgenreport.com (Brian Anderson) Infographics Wed, 25 Jan 2017 10:55:13 -0500