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Medigap Life Boosts Revenue Growth by 300% with Enhanced Call Center Solutions
Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare…
Case Studies February 6Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…
Feature February 5Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…
News Brief February 4Sopro Acquires Dutch Lead Generation Agency Reach Supreme
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach…
Industry News February 3Beyond Sales Navigator: Building A Smarter, Data-Driven Sales Strategy
Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted guide, helping teams identify prospects, establish connections and uncover new…
Demanding Views January 31LocaliQ Helps Automate Cumbersome Lead Management Processes
LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead management solution that includes AI agents, advanced automation capabilities and AI-powered reporting.…
Industry News January 30Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams
Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of…
Industry News January 29Banzai International Acquires Act-On Software
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…
Industry News January 28Reimagining Account-Based Marketing In The Age Of AI
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…
Feature January 27Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber
Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…
Demanding Views January 27Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.
Industry News January 24