Demand Gen Report

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Using Convoso's rich suite of call center solutions, Medigap Life has been able to boost revenue growth, increase contact rates and reduce leaked voice mails to support sales efforts.

Medigap Life Boosts Revenue Growth by 300% with Enhanced Call Center Solutions

Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare…

Case Studies February 6
Two creative Asian young women stand using the concept Consult guidelines together write on the board Note paper on the glass wall online marketing strategy Income calculation Company performance.

Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the…

Feature February 5
%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S.,…

News Brief February 4
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Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands, to expand its reach in Europe.

Sopro Acquires Dutch Lead Generation Agency Reach Supreme

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach…

Industry News February 3
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Beyond Sales Navigator: Building A Smarter, Data-Driven Sales Strategy 

Sales professionals today find themselves navigating a dynamic and ever-changing landscape. Platforms like LinkedIn’s Sales Navigator act as a trusted guide, helping teams identify prospects, establish connections and uncover new…

Demanding Views January 31
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LocaliQ Helps Automate Cumbersome Lead Management Processes

LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead management solution that includes AI agents, advanced automation capabilities and AI-powered reporting.…

Industry News January 30
Oracle Sales

Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes and more meaningfully engage with customers. The new capabilities are part of…

Industry News January 29
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc. Financial terms of the deal…

Industry News January 28
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Reimagining Account-Based Marketing In The Age Of AI

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a…

Feature January 27
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Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber 

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In an emergency — a pipe bursts or a sewer backs up —…

Demanding Views January 27
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Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces.

Industry News January 24
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