Demand Gen Report
Orgs Relying On AI To Optimize & Test Website Performance
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80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new…
Blog October 9
How To Leverage Behavioral Science To Personalize Marketing Messaging
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what…
Feature October 9
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics…
Industry News October 8
Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest…
Demanding Views October 4
Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to…
Feature October 4
Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just…
Feature October 3
The Seasonal Guide To Connecting With B2B Buyers
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed.
Feature October 2
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…
Blog October 2
Demandbase Rearchitects Product & Brand Experience With New Sales Features
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its…
Industry News October 1
Building Bridges: How CMOs Can Elevate C-Suite Synergy
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what…
Demanding Views September 27
How Workday ‘Cracked The Code’ To Increase Pipeline With Demandbase
Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable fast decisions and ensure flawless operations. The company features more than 10,000…
Case Studies September 26
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
