Demand Gen Report
Why Email Newsletters Are a B2B Marketing Game-Changer
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Why Localized Strategies Are So Much More Than Translations
“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate…
Demanding Views April 25
Gong Launches News AI Agents to Deliver Revenue Impact
Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize them. To meet this need, Gong, a leading revenue AI company, is…
News Brief April 24
Goldcast Launches Recording Studio for B2B Content Teams
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of…
News Brief April 21
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities…
Feature April 16
The Keys to BDR Success Amid Industry Changes
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark:…
Feature April 9
The Intersection of AI & Human Expertise: Redefining the Role of B2B Demand Gen Marketers in a Data-Driven World
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic…
Demanding Views April 4
4 Need-to-Know Trends for B2B CMOs in 2025
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and…
Demanding Views March 28
6sense Introduces Intelligent Workflows to Streamline Marketing Ops, Boost Campaign Performance
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers…
News Brief March 27
The B2B Marketing Accountability Era: Why CMOs Must Prove Impact or Risk Budget Cuts or Worse
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve…
Demanding Views March 21
How Drips is Taking the Pain Out of Prospecting
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales…
Case Studies March 20
Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant…
Demanding Views March 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
