by Steve Rietberg and Tyler Huguley, Gartner Sales Practice | Mar 14, 2025 | Demanding Views
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant seller time and often fall short in...
by james .hickey | Mar 13, 2025 | News Brief
Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, which are then enhanced by consumer intelligence and digital...
by james .hickey | Mar 13, 2025 | News Brief
An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according to the annual Sales Compensation Report from Xactly. B2B sales cycles and buying committees are also getting larger and more complex,...
by Alicia Esposito | Mar 12, 2025 | Feature, Uncategorized
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to a survey of 418 marketing teams conducted by...
by james .hickey | Mar 11, 2025 | Industry News, News Brief
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. Paved helps publishers monetize their newsletter subscription base through ad...
by Demand Gen Report Team | Mar 10, 2025 | Financial News, News Brief
Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), according to the company’s results for fiscal 2024, which ended Jan. 31, 2025. The company attributes this growth momentum to increasing...
by Mark Emond, DemandSpring | Mar 7, 2025 | Demanding Views
Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation but proactive transformation. As a CMO, you’re at...
by Alicia Esposito | Mar 6, 2025 | Case Studies
Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure their people and systems are operating as efficiently and effectively as possible. Cohere Health is a healthcare technology...
by james .hickey | Mar 6, 2025 | Financial News, Industry News, News Brief
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners. Tiga is a front-runner in the signal-based prospecting space. The company provides an AI agent purpose-built to autonomously discover...
by james .hickey | Mar 5, 2025 | Industry News, News Brief
Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales teams identify the best prospects for immediate outreach and provide messaging for timely engagement. The new solution builds upon...
by Alicia Esposito | Mar 5, 2025 | Feature
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies in 2025: tighter budgets (65%) and increased competition (45%)....
by Demand Gen Report Team | Mar 4, 2025 | News Brief
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted data insights into their unified...
