by James Hickey | Dec 8, 2025 | News Brief
The Association of National Advertisers’ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders qualify as “Confident Marketers”— those extremely or very confident in their ability to measure marketing’s impact on financial...
by AJ Sunder, Co-founder and Chief Information and Product Officer, Responsive | Dec 5, 2025 | Demanding Views
Most people today can spot lazy artificial intelligence (AI)-generated marketing copy. Proposals are more subtle. They’re polished in a way that seems professional at first glance, containing attributes such as smooth grammar, consistent tone, neat paragraphs....
by James Hickey | Dec 4, 2025 | Case Studies
Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the world’s top companies to protect their data. As the company continued to scale, it needed to expand brand awareness and drive deeper engagement with potential customers...
by James Hickey | Dec 3, 2025 | Blog
For years, marketers have chased the “perfect moment” — that signal, that spike, that perfect time to act. But by the time those signals appear, buyers are already deep in someone else’s funnel. The truth is the “perfect moment” doesn’t exist anymore. The systems we...
by James Hickey | Dec 3, 2025 | News Brief
B2B organizations are significantly underperforming their potential by managing customer engagement channels as independent silos rather than as an orchestrated portfolio The research from Horizon Business, titled Connect the Dots to Win, reveals that B2B marketers...
by James Hickey | Dec 2, 2025 | News Brief
Gabriel Marketing Group (GMG), a public relations agency for high-growth B2B technology companies, has launched its enhanced content development services. The key to the news offering is Brandi AI, an intelligence-driven platform for artificial intelligence (AI)...
by James Hickey | Dec 2, 2025 | Feature
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating high-quality leads. Companies that surpassed their goals prioritized precision and nurturing strategies. This insight is one of many from...
by James Hickey | Dec 1, 2025 | News Brief
CallMiner recently announced advancements to its agentic artificial intelligence (AI) framework, interconnecting analytics and automation workflows across the entire platform. According to company officials, these enhancements transform every stage of customer...
by James Hickey | Dec 1, 2025 | Blog
Mark your calendar and make plans now as registration is open for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. Powered by Advertising Week, B2BMX 2026 in on the move this year as...
by James Hickey | Dec 1, 2025 | News Brief
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth engine, delivering an estimated average return on investment (ROI) of 137%. The “State of Account-Based Marketing 2025” report...
by James Hickey | Nov 26, 2025 | News Brief
Alloy earlier this year acquired Atlanta-based digital marketing agency Hot Sauce. This strategic move combines Hot Sauce’s martech capabilities with the breadth of Alloy’s solutions, strengthening the agency’s offering to deliver powerful marketing campaigns and...
by Matt Hummel | Nov 25, 2025 | Demanding Views
B2B marketing has always been about getting the right message to the right buyer at the right time. But in 2025, that precision isn’t just a nice-to-have— it’s the difference between leading and lagging. And it all starts with data. Our latest Pipeline360 research...
