by Steve Rietberg | Jul 3, 2025 | Demanding Views
In today’s fast-paced business world, boosting seller productivity is a top priority for organizations aiming to grow and succeed. A new strategy is making waves, focusing on using comparative analysis, prioritizing seller behaviors and adapting to changing...
by James Hickey | Jul 2, 2025 | Blog
As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and heightened demands for measurable impact. This...
by James Hickey | Jul 1, 2025 | News Brief
To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1 Omni is the company’s proprietary domain-specific artificial intelligence (AI) model seeking to accelerate go-to-market (GTM) faster, cheaper and better for...
by James Hickey | Jul 1, 2025 | News Brief
What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience. In fact, the survey of 632 B2B buyers found most buyers...
by James Hickey | Jun 30, 2025 | News Brief
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying journey. The new integration empowers...
by James Hickey | Jun 30, 2025 | News Brief
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the company is accelerating its use in automating workloads. “AI is doing 30 to 50% of the work at Salesforce now” for engineering, coding and customer...
by Matt Hummel | Jun 27, 2025 | Demanding Views
Last week, Pipeline360’s Matt Hummel detailed the challenges the B2B industry is currently facing in an article titled Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds. This article offers a pathway to success during a tough economy. ...
by James Hickey | Jun 26, 2025 | Blog
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. And trust us, it’s worth the hype. Hosted by #B2BMX and...
by James Hickey | Jun 26, 2025 | Case Studies
With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person experience in a way that allows virtual attendees to feel as if they are...
by James Hickey | Jun 25, 2025 | News Brief
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win deals. Athean unifies sales data and tools that reps use daily— from CRMs and prospect databases to communication history— into a single...
by James Hickey | Jun 25, 2025 | News Brief
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win— in the next era of marketing. That is the...
by James Hickey | Jun 24, 2025 | News Brief
With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the market, HG Insights has acquired TrustRadius. This strategic acquisition unites HG Insights’ market and account intelligence...
