by Courtney Trudeau, Merkle | Oct 15, 2024 | Demanding Views
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the AI revolution, premature implementation is the biggest mistake I see many...
by Kelly Lindenau | Oct 10, 2024 | Industry News
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “2024 Buyer Experience Report” — fielded by 6sense, an ABM platform...
by Kelly Lindenau | Oct 9, 2024 | Blog
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research revealed. This information was uncovered in the “H2 2024 State of B2B...
by Kelly Lindenau | Oct 9, 2024 | Feature
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ emotions and what influences their decision-making. The answer lies in the...
by Kelly Lindenau | Oct 8, 2024 | Industry News
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales teams with comprehensive accounts insights. The Dashboard is an AI-powered advanced analytics engine that seeks to analyze first-party content...
by Allie Kelly, Intentsify | Oct 4, 2024 | Demanding Views
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable, is just the raw material and signals that indicate a customer’s interest through their online behavior. Instead of simply gathering this...
by Kelly Lindenau | Oct 4, 2024 | Feature
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of the B2B Marketing Exchange East, Neil Patel took the keynote stage to highlight some of those hurdles. He started by acknowledging one of the elephants in the room: The...
by Kelly Lindenau | Oct 3, 2024 | Feature
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM), with experts and practitioners breaking down strategies to make ABM not just a buzzword, but a reality. From detailed discussions on aligning sales and...
by Kelly Lindenau | Oct 2, 2024 | Feature
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed. The two reports — one conducted by ZoomInfo and the other by DesignRush — revealed the fluctuations in B2B buying behaviors,...
by Kelly Lindenau | Oct 2, 2024 | Blog
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style session, “Supercharge Your Lead Generation With AI,” which outlined ways to optimize...
by Kelly Lindenau | Oct 1, 2024 | Industry News
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its brand in favor of a sleeker, cleaner and...
by Paige O’Neill, Seismic | Sep 27, 2024 | Demanding Views
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what success looks like. In fact, high-performing companies are more likely to...
