by Yang Han, StackAdapt | Apr 18, 2025 | Demanding Views
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving consumer expectations have made it increasingly difficult...
by James Hickey | Apr 17, 2025 | News Brief
Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising to enable B2B marketers to leverage the growing popularity of audio channel content in their multi-channel campaigns. The new...
by James Hickey | Apr 17, 2025 | Case Studies
Companies are grappling to not all incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are putting an emphasis on using AI to boost the efficiency and output of their GTM teams. Seismic, a global leader in enablement...
by James Hickey | Apr 16, 2025 | Feature
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities and commercial success through 2026. As boards of...
by Matthew McVaney | Apr 15, 2025 | Demanding Views
Imagine this: you’ve just finished your morning coffee, feeling optimistic about today’s prospecting calls, only to find an empty Zoom room staring back at you, mocking your preparation. Does that hit a little too close to home? Sales leaders, let’s talk...
by James Hickey | Apr 15, 2025 | News Brief
The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving Campaign Results as their top priority, this year’s webinars will provide...
by James Hickey | Apr 14, 2025 | News Brief
DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive analytics and data-powered strategies. The acquisition announced April 9 are for Bound, a leader in AI-driven website...
by James Hickey | Apr 10, 2025 | News Brief
Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with business moving at warp speed, teams are struggling to keep up. Marketing tactics that worked last year are now obsolete. Sales playbooks that used...
by James Hickey | Apr 9, 2025 | Feature
The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need for more strategic engagement. In “The 2025 Science of B2B BDR Benchmark: Succeeding in a Changing Landscape” report, 6sense found AI has introduced automation for tasks such...
by James Hickey | Apr 8, 2025 | News Brief
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are hosting the 2025 B2B Campaign Optimization Series, a go-to event...
by James Hickey | Apr 7, 2025 | Case Studies
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply understand each customers’ strategic priorities, business needs, and how to meet them. Celonis is a leader in process mining and intelligence, helping...
by Rachel Schulties, Level Agency | Apr 4, 2025 | Demanding Views
The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a tool for automation and optimization to a driver of strategic decision-making. As demand gen marketers adopt AI to predict trends, adjust...
