by Kelly Lindenau | Sep 12, 2024 | Industry News
Vidyard, an online video platform, released new capabilities for its AI Avatars, which are designed to help teams create hyper-realistic, personalized video messages. Originally released in April 2024, the solution seeks to streamline video creation by helping users...
by Kelly Lindenau | Sep 11, 2024 | Industry News
While weekdays were traditionally prime time for B2B engagement, new research indicated it might be wise to prioritize weekend engagement instead. According to a new survey by DesignRush, there was a 23% surge in B2B weekend traffic — signaling in a fundamental shift...
by Kelly Lindenau | Sep 11, 2024 | Industry News
Databook, a provider of AI-powered account intelligence for enterprise sales, unveiled DatabookGPT, a new suite of generative AI capabilities and integrations that seek to boost sales performance and productivity. DatabookGPT is designed to help provide enterprise...
by Kelly Lindenau | Sep 11, 2024 | Blog
The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead nurturing initiatives needed improvement, while just 26% thought...
by Kelly Lindenau | Sep 11, 2024 | Blog
At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on the pair’s “9 Cs” framework, where the customer is at the...
by Kelly Lindenau | Sep 11, 2024 | Industry News
As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe AI won’t replace areas where the human factor is...
by Kelly Lindenau | Sep 10, 2024 | Industry News
Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers. According to the companies, the partnership will: Allow existing Integrate users to leverage...
by Kelly Lindenau | Sep 6, 2024 | Industry News
CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking. The integration will...
by Zachary Johnson, VDX.tv | Sep 6, 2024 | Demanding Views
Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward E-commerce, is still growing: Nearly 900 B2B marketing decision-makers have...
by Kelly Lindenau | Sep 5, 2024 | Industry News
Marketbridge, a growth consulting and marketing firm, launched a new consultancy “powerhouse” that incorporates the specialties of five firms — COMM, fama PR, Intelisent, MarketBridge and Quarry — with the goal of offering integrated, end-to-end growth services. The...
by Kelly Lindenau | Sep 4, 2024 | Blog
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the first time ever, the event is book-ended by two days of immersive Workshops for All-Access pass holders! These intimate, hands-on discussions will be led by some...
by Kelly Lindenau | Sep 4, 2024 | Financial News
Champion, an AI-powered customer advocacy platform, closed an oversubscribed $3.3 million seed founding round. The company plans to leverage the capital to improve its platform to help businesses identify and activate their hidden customer advocates. Champion is...
