by Kelly Lindenau | Jan 24, 2025 | Industry News
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help bring Bombora’s syndicated B2B audiences into Audigent’s suite of curated private marketplaces. Bombora’s B2B advertisers can now use...
by Kristin Hunter, Druid.ai | Jan 21, 2025 | Demanding Views
As artificial intelligence (AI) continues to make its mark on various industries, customer service is experiencing one of the most significant transformations. And with the rise of autonomous AI, in particular, many businesses are turning to AI-driven tools, such as...
by Kelly Lindenau | Jan 16, 2025 | Industry News
ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams. Reported benefits of the continued collaboration helps users: Set up...
by Kelly Lindenau | Jan 15, 2025 | Blog
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection to their customers. These findings were uncovered in “Unleashing Growth: What B2B...
by Anu Ramani, Isoline Communications | Jan 13, 2025 | Demanding Views
At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline by gating the assets they’ve worked hard to create. And they’re not alone:...
by Kelly Lindenau | Jan 9, 2025 | Industry News
Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing comprehensive audience insights, content analytics and profile management to the Contentstack platform. Specifically,...
by Kelly Lindenau | Jan 8, 2025 | Blog
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings were revealed in “The State of Generative AI in...
by Kelly Lindenau | Jan 8, 2025 | Feature
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative...
by David Greenberg, Conversica | Jan 7, 2025 | Demanding Views
If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents can scale to meet the most dramatic spikes in customer demand, instantaneously learn...
by Kelly Lindenau | Jan 6, 2025 | Industry News
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio. Through the acquisition, Marketbridge plans to accelerate the delivery of...
by Kelly Lindenau | Dec 31, 2024 | Feature
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics and compiled a list of our five most-read articles, which offer a...
by Kelly Lindenau | Dec 26, 2024 | Feature
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education to adoption, as he helps marketers turn podcasting from a “passion”...
