by James Hickey | May 8, 2026 | Blog
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the Demand Gen Report’s annual survey. The survey emphasizes the power of shared knowledge within the ABM community, addressing critical topics...
by Dan Earle, Vice President, Arketi Group | May 8, 2026 | Demanding Views
Artificial intelligence (AI) sits at the center of modern demand generation. From targeting and personalization to content creation and journey orchestration, AI driven automation touches nearly every buyer interaction. The promise provides greater relevance, faster...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through AI-driven content optimization. The tool simplifies campaign updates, enabling marketers to create high-performing,...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a leader in AI-driven partner management and marketplace growth. AppDirect, the world’s leading B2B subscription commerce...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market strategies. The partnership aims to unify marketing and revenue operations, addressing execution challenges in modern B2B...
by James Hickey | May 6, 2026 | News Brief
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital Ventures, valuing the company at $2.75 billion. The funding will enhance Hightouch’s AI-driven marketing platform, focusing on campaign orchestration and...
by James Hickey | May 6, 2026 | News Brief
Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel orchestration and Salesforce attribution for precise buyer engagement. Influ2 launched on May 6 a new...
by James Hickey | May 6, 2026 | Feature
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments before talking to sales, so marketers need contextual, connected, and measurable omnichannel strategies. Shay emphasizes that stronger B2B...
by Amy Kobata, account executive, Televerde | May 5, 2026 | Demanding Views
For many B2B marketers, conversion has traditionally been defined by a single moment: the click on a “Buy Now” button or the handoff to a sales representative. But in reality, that click represents the final step in a much larger evaluation process. Today’s buyers...
by James Hickey | May 5, 2026 | Blog
Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez will provide effective follow-up strategies build trust and guide prospects naturally. To get more out of the webinar, submit your questions to ask Josh...
by James Hickey | May 5, 2026 | News Brief
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration across teams. Forrester’s ARC principles (Augmented, Resilient, Collaborative) emphasize personalized content,...
by James Hickey | May 4, 2026 | News Brief
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns for the ChatGPT Ads platform....
