by James Hickey | Aug 28, 2026 | Blog
The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is rewriting workflows. And the definition of a good lead looks nothing like it did two years ago. You have until September 11 to add your perspective and help shape...
by James Hickey | Aug 27, 2026 | News Brief
Key Takeaways Influ2’s new MCP server plugs contact-level buyer signals directly into AI applications like Claude, ChatGPT and Agentforce, so your team can launch and manage ABM campaigns using plain language. You can analyze contact-level ad performance,...
by James Hickey | Aug 27, 2026 | Case Studies
Key Takeaways CommerceIQ built a custom AI Content Agent for Newell Brands in under 80 days, cutting product detail page updates from 35 minutes to less than a minute. The agent delivered a 40x improvement in time saved while holding 100% compliance with...
by James Hickey | Aug 26, 2026 | News Brief
Key Takeaways HG Insights is expanding TrustRadius into HG Customer Voice, a platform that combines verified reviews, technographic data and AI search visibility monitoring for B2B vendors. The launch reflects rising urgency around generative engine optimization as...
by James Hickey | Aug 26, 2026 | News Brief
Key Takeaways DemandScience and ZoomInfo are partnering to combine intelligence, activation and measurement so customers can put go-to-market insights into action across multiple channels. The partnership adds an execution and outcomes layer to ZoomInfo’s data...
