by James Hickey | May 18, 2026 | Feature
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the quality of the data behind it and the human judgment used to validate and apply insights. Madison Logic is betting that a mix of intelligent data, media activation...
by James Hickey | May 14, 2026 | News Brief
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS than linear TV and 21% higher than short-form video. With 75% of U.S. households using ad-supported streaming, marketers need shared...
by James Hickey | May 14, 2026 | Feature
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups lack collective confidence, not because a competitor wins; marketers need to solve buyability by reducing hidden friction. AI-driven research, larger...
by James Hickey | May 13, 2026 | News Brief
Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition strengthens mid-market growth strategies with integrated brand, content, and demand generation expertise....
by James Hickey | May 13, 2026 | News Brief
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data signals. New features like structured FAQs and LinkedIn verification improve buyer insights and AI search visibility. To help MarTech software...
