by James Hickey | Oct 20, 2026 | Blog
Key Takeaways Revenue-based quotas for B2B marketers climbed to 33.3% in 2026 from 25.3% in 2025, and pipeline influenced is now the top performance metric at 44%. The share of organizations where brand and demand teams run shared campaigns jumped to 41.7% from 29.3%,...
by James Hickey | Oct 20, 2026 | News Brief
Key takeaways Nearly three-quarters of B2B marketing teams have not grown in the past two years even as shorter timelines and AI-driven change increase pressure on output. The research suggests AI is changing execution and search strategy, but human judgment,...
by James Hickey | Oct 19, 2026 | News Brief
Key Takeaways 10Fold launched MetricsMatter 5.0, which unites earned media, social, digital, competitive, website and AI visibility data across five leading LLMs in one communications intelligence platform. New features include a Coverage Diversity Index, Message...
by James Hickey | Oct 19, 2026 | Feature
Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more than audience targeting alone. B2B brands must shift from slow, linear TV production timelines to a modular, social-style creative operating model...
by James Hickey | Oct 15, 2026 | Blog
Key Takeaways Most B2B organizations have tested AI, but few have turned pilots into a coordinated strategy that improves pipeline. A free Demandbase webinar on Oct. 26 at 2 p.m. ET will outline how to build AI into 2027 go-to-market (GTM) plans. Most B2B...
