by James Hickey | Jul 6, 2026 | News Brief
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates, click-throughs, and the lead-scoring signals demand gen teams depend on. DemandView’s EngageSMS reaches opt-in buyers on the one...
by James Hickey | Jul 6, 2026 | Feature
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of SQL sessions and 28% of new business sessions, so pausing campaigns once a lead is captured may be the wrong call. Folding...
by James Hickey | Jul 2, 2026 | News Brief
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and incrementality, not just engagement metrics. The report also found that 75% of brands still have room to scale influencer investment and...
by James Hickey | Jul 1, 2026 | News Brief
Key Takeaways Seismic expanded its Aura Agents portfolio to support more revenue-team workflows across enablement, customer conversations and connected execution. The launch addresses persistent GTM challenges like disconnected systems, manual reporting and...
by James Hickey | Jul 1, 2026 | News Brief
Key Takeaways Alex Terry steps into the CEO seat to drive VanillaSoft’s next phase of market expansion and AI-driven product innovation, bringing more than 20 years of experience and five positive exits behind him. Marie Aiello rises from Senior Vice President...
