by James Hickey | May 13, 2026 | Feature
Key Takeaways: Skydeo’s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and citation density for B2B marketers. Bottom-of-funnel content like FAQs, comparisons, and case studies is crucial...
by James Hickey | May 12, 2026 | News Brief
Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping buyers compare firms, reviews, pricing signals, and client feedback faster. Unlike general AI responses, the app uses managed, permissioned data...
by James Hickey | May 12, 2026 | Blog
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the Demand Gen Report’s annual survey. The survey emphasizes the power of shared knowledge within the ABM community, addressing critical topics...
by James Hickey | May 12, 2026 | News Brief
Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust deficits. Trust in AI can enhance revenue, with security and explainability being top assurances for adoption. Research from Gong reveals an artificial...
by James Hickey | May 11, 2026 | Blog
Key Takeaways: Most leads are in the research phase and not ready for sales pitches. Effective follow-up strategies build trust and guide prospects naturally. You just launched a brilliant demand generation campaign. The content is sharp, the targeting is precise, and...
