by James Hickey | Oct 15, 2026 | Case Studies
Key Takeaways Pairing Experian Marketing Attributes with Psympl’s Motivation Mindsets showed FreeStar both whom to reach and how to talk to them, turning 10,000 qualified prospects into $1.2 million in new deposits within 30 days. Motivation-based messaging kept...
by James Hickey | Oct 14, 2026 | News Brief
Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy to help clients show up in generative search answers. The partnership targets an ownership gap, as Muck Rack’s 2026 State of PR...
by James Hickey | Oct 14, 2026 | Blog
Your next plan is due soon. Before you lock it in, see what your peers already changed. The 2026 B2BMX Insights Benchmark Survey shows B2B marketing in the middle of a reset. Some priorities held steady, others flipped completely and a few moved faster than anyone...
by James Hickey | Oct 13, 2026 | News Brief
Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so GTM teams can bring intent data into Claude, ChatGPT, Copilot, Gemini and custom AI systems. The launch builds on recent AI capabilities,...
by James Hickey | Oct 13, 2026 | News Brief
Key Takeaways HG Insights launched its Contextual Intelligence Platform, connecting technology, spend, intent, buying center and contact data so GTM teams and AI agents get an accurate view of every account. The platform includes Fabric, HG Copilots, HG Agents with a...
