by James Hickey | Jul 1, 2026 | Blog
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on practical B2B marketing execution. Featured sessions will cover AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows. Demand Gen Report...
by James Hickey | Jun 30, 2026 | News Brief
Key Takeaways AI visibility depends heavily on third-party validation, with Rampiq finding that about 85% of citations for broad category queries come from sources like G2, Capterra and TrustRadius rather than brand websites. Structured, frequently updated content...
by James Hickey | Jun 30, 2026 | News Brief
Key Takeaways pharosIQ’s new atlasIQ B2B Audience Activation gives organizations direct access to intelligence-driven audiences built from first-party engagement and buying behavior The launch builds on pharosIQ’s recent introduction of atlasIQ Intelligence...
by James Hickey | Jun 29, 2026 | News Brief
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly higher attention time. The findings suggest less disruptive ad formats can drive stronger viewer engagement and reshape how...
by James Hickey | Jun 29, 2026 | News Brief
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution and activation in one governed environment. The launch positions marketing as a continuous, AI-driven loop of analysis, decisioning...
