by James Hickey | Oct 12, 2026 | News Brief
Key Takeaways: Liferay Digital Sales Room gives sales teams a governed, branded microsite where buyers and internal stakeholders can access deal content in one place. The platform’s engagement tracking helps reps understand who is interacting with content so they can...
by James Hickey | Oct 12, 2026 | News Brief
Key Takeaways Zoom unveiled an AI-powered revenue OS that connects buyer intelligence, conversation intelligence, outreach and forecasting in a single platform, so go-to-market teams can move from customer signal to action without switching systems. New Zoom Revenue...
by James Hickey | Oct 12, 2026 | News Brief
Key Takeaways Gong launched Mission Callisto, anchored by Gong Enrich, which fills account and contact data gaps in the Gong Revenue Graph with third-party data from providers like ZoomInfo, Apollo and Lusha. The release also adds Deep Mode in Gong Assistant, expanded...
by James Hickey | Oct 12, 2026 | Feature
Key Takeaways B2B buyers are turning to AI assistants like ChatGPT and Claude to find solutions, forcing companies to shift from traditional SEO to Answer Engine Optimization (AEO) by publishing substantive answers to real customer questions. Traditional CMS processes...
by James Hickey | Oct 8, 2026 | Blog
Key Takeaways: The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for B2B Marketing Exchange, expanding its role beyond demand generation news. B2BMX Insights will sharpen its editorial focus on fast-evolving B2B...
