by James Hickey | Aug 24, 2026 | Feature
Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap between buying AI and actually relying on it. Enablement must be measured against business outcomes like pipeline acceleration and quota attainment, not...
by James Hickey | Aug 20, 2026 | Blog
Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead handoff, while feuding teams defend separate scorecards and treat handoffs as a suggestion sales can ignore. The 2026 Demand Generation Benchmark Survey turns the...
by James Hickey | Aug 20, 2026 | Case Studies
Key Takeaways PartnerBridge cut Kameleoon’s GTM playbook creation from days to minutes, letting a lean partnerships team scale its ecosystem without new hires. Replacing instinct-led partner selection with predictive, data-informed scoring eliminated two to...
by James Hickey | Aug 19, 2026 | News Brief
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can move faster from intent to pipeline. The partnership helps marketing and sales teams automate audience syncing,...
by James Hickey | Aug 19, 2026 | Blog
This October, we are again bringing the energy, innovation and insight of B2BMX to Advertising Week New York 2026— and you’re invited to be a part of it. B2BMX will anchor a dedicated pavilion inside AWNewYork 2026, showcasing leading B2B solution providers across...
