by James Hickey | Jun 29, 2026 | News Brief
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution and activation in one governed environment. The launch positions marketing as a continuous, AI-driven loop of analysis, decisioning...
by James Hickey | Jun 29, 2026 | Feature
Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With 60% of organizations running three or more teams through one content tool and 63% of content managers publishing beyond the website, governance has to live...
by James Hickey | Jun 25, 2026 | Blog
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers of performance. Executive events rank second at 27%, highlighting the value of direct, high-touch engagement with key accounts. Not all ABM tactics...
by James Hickey | Jun 25, 2026 | News Brief
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display, native and video across thousands of direct publisher relationships without leaving your system of execution. The integration cuts the...
by James Hickey | Jun 25, 2026 | News Brief
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with your brand voice, tone and format rules so your team ships approved work instead of AI slop. Stop chasing traffic and start chasing revenue. Map keywords to...
