by James Hickey | May 11, 2026 | Blog
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like builders, use AI in everyday work, and stay focused on relationships,...
by James Hickey | May 11, 2026 | News Brief
Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales. GenieAI powers automation and real-time support, enhancing sales readiness and buyer experiences. Showpad announced the...
by James Hickey | May 11, 2026 | News Brief
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of people switching digital activities at least hourly and 42% describing their path to purchase as random. The findings show marketers need more...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through AI-driven content optimization. The tool simplifies campaign updates, enabling marketers to create high-performing,...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a leader in AI-driven partner management and marketplace growth. AppDirect, the world’s leading B2B subscription commerce...
