by James Hickey | Oct 7, 2026 | News Brief
Key Takeaways Trilliad’s new Marketing-as-a-Service model pairs an agentic intelligence engine with marketing specialists to give B2B teams a single partner for planning, execution and optimization. The company tauts MaaS cutting costs by an average of 40%...
by James Hickey | Oct 7, 2026 | Blog
As more buyers build AI tools into their process, marketers are getting pressured on all sides to adapt quickly— 71% of B2B software buyers rely on AI chatbots at some point in their research. But before you toss the old playbook, take a hard look at what buyers are...
by James Hickey | Oct 6, 2026 | News Brief
Key Takeaways AI adoption among marketers is near-universal at 96%, yet only 41% can prove its ROI and only 31% have established proper governance. To combat customer acquisition costs that have surged 60-100% since 2022, marketing leaders must shift AI from basic...
by James Hickey | Oct 6, 2026 | News Brief
Key Takeaways Clay and Marketbridge formed a strategic partnership that pairs Clay’s data enrichment and orchestration platform with Marketbridge’s go-to-market strategy, measurement and change expertise to help large enterprises turn buyer signals into...
by James Hickey | Oct 5, 2026 | News Brief
Key Takeaways Typeface advanced three products, Arc Graph, Arc Fabric and Arc Loop, into a single orchestration engine that closes the loop across channels, so real campaign results feed directly into what AI agents create next. The engine teaches AI to understand a...
