by James Hickey | Aug 18, 2026 | News Brief
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance and engagement directly to CRM data so marketers can measure event-sourced pipeline. As in-person events regain importance, EpochX...
by James Hickey | Aug 18, 2026 | News Brief
Key Takeaways WordPress’s survey found 74% of enterprise decision-makers say AI discoverability is a priority, yet only 17% name their owned website as their top investment despite that’s where trust gets earned. Consumers don’t just want visibility,...
by James Hickey | Aug 17, 2026 | News Brief
Key Takeaways Informa TechTarget’s B2B AI Authority Index is designed to help marketers evaluate how well their brands are positioned to influence AI-mediated buying journeys. The self-assessment tool uses an authority framework and archetypes to highlight weaknesses...
by James Hickey | Aug 17, 2026 | News Brief
Key Takeaways The integration turns anonymous traffic into revenue by pairing Wunderkind’s identity graph with Cordial’s orchestration, recognizing previously unknown shoppers across sessions and devices. The numbers back the play: brands using...
by James Hickey | Aug 17, 2026 | Blog
Key Takeaways Registration is now open for B2BMX 2027, giving B2B marketing and sales leaders an early opportunity to plan for three days of strategy, networking and technology discovery. The conference is a high-value destination for senior decision-makers seeking...
