by James Hickey | May 7, 2026 | News Brief
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market strategies. The partnership aims to unify marketing and revenue operations, addressing execution challenges in modern B2B...
by James Hickey | May 6, 2026 | News Brief
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital Ventures, valuing the company at $2.75 billion. The funding will enhance Hightouch’s AI-driven marketing platform, focusing on campaign orchestration and...
by James Hickey | May 6, 2026 | News Brief
Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel orchestration and Salesforce attribution for precise buyer engagement. Influ2 launched on May 6 a new...
by James Hickey | May 6, 2026 | Feature
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments before talking to sales, so marketers need contextual, connected, and measurable omnichannel strategies. Shay emphasizes that stronger B2B...
by James Hickey | May 5, 2026 | Blog
Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez will provide effective follow-up strategies build trust and guide prospects naturally. To get more out of the webinar, submit your questions to ask Josh...
