by James Hickey | Jun 25, 2026 | News Brief
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display, native and video across thousands of direct publisher relationships without leaving your system of execution. The integration cuts the...
by James Hickey | Jun 25, 2026 | News Brief
Key Takeaways AI can crank out content fast, but volume isn’t the win. Build advisory agents loaded with your brand voice, tone and format rules so your team ships approved work instead of AI slop. Stop chasing traffic and start chasing revenue. Map keywords to...
by James Hickey | Jun 24, 2026 | News Brief
Key Takeaways Consumers are increasingly relying on AI-generated inbox summaries, with many making decisions without reading the full email. Marketers are investing more in AI and email, but most still lack visibility into how AI affects discovery, trust, and campaign...
by James Hickey | Jun 24, 2026 | Feature
Key Takeaways AI answer engines are reshaping B2B buying behavior, with buyers increasingly relying on tools like ChatGPT and Gemini to build vendor shortlists before visiting a website. For marketers, answer engine optimization now sits alongside traditional SEO...
by James Hickey | Jun 23, 2026 | News Brief
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and expand Agentforce with faster-to-deploy service agents. The deal gives Salesforce access to Fin’s proven AI support technology, technical...
