by James Hickey | Oct 5, 2026 | Blog
Key Takeaways The B2BMX Summit at Advertising Week New York expands its programming with new sessions that give CMOs and senior marketers practical insight into ABM, AI, buyer intelligence and live-event strategy. Across the lineup, the core message is clear: Modern...
by James Hickey | Oct 5, 2026 | Feature
Key Takeaways B2B organizations struggle with narrative coherence because they default to product-centric messaging instead of a compelling narrative premise that builds a clear case for change. High-growth companies accelerate deal velocity and eliminate buyer risk...
by James Hickey | Oct 2, 2026 | News Brief
Key Takeaways Opal’s Memory Layer creates a persistent, machine-readable organizational brain that gives every marketer and AI agent instant access to shared brand context, guidelines and campaign visibility. The launch targets a growing governance crisis,...
by James Hickey | Oct 1, 2026 | Case Studies
Key Takeaways Requiring reps to hit a scoring benchmark against AI buyers before touching qualified leads doubled lead volume and stopped burning real opportunities on untrained callers. Automated call review replaced selective, manual coaching, cutting one...
by James Hickey | Oct 1, 2026 | Feature
Key Takeaways Lead generation in 2026 has moved from a volume game to a relevance game, so teams that generate fewer, better-fit leads with real commercial impact are winning. Rebuilding buyer trust starts with being genuinely useful before asking for anything, backed...
