by James Hickey | Aug 17, 2026 | Feature
Key Takeaways Top performers are nearly three times more likely to have a documented AI roadmap (59% vs. 23%), which drives their 3x advantage in conversion and pipeline impact. Leading teams don’t wait for perfect measurement; they act on directional signals...
by James Hickey | Aug 13, 2026 | News Brief
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate messaging before launch. The company’s growth and funding suggest rising demand for tools that connect buyer research directly to...
by James Hickey | Aug 13, 2026 | Case Studies
Key Takeaways Brooks Running used Adora’s AI platform to generate more than 1,500 on-brand ad variations across 40 products, expanding its creative testing without growing its budget. The partnership delivered a 107% year-over-year increase in ROAS, a 53% drop...
by James Hickey | Aug 12, 2026 | News Brief
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising 303% year over year to 2.6 million in June 2026. As AI-driven discovery expands and obscures parts of the buyer journey, B2B marketers are...
by James Hickey | Aug 12, 2026 | News Brief
Key Takeaways GrowthSpree’s report argues that CTR is a poor proxy for pipeline performance, with cost per SQL showing a much stronger relationship to revenue outcomes. The findings suggest SaaS teams risk misallocating spend when optimizing for clicks, especially...
