by James Hickey | May 5, 2026 | News Brief
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration across teams. Forrester’s ARC principles (Augmented, Resilient, Collaborative) emphasize personalized content,...
by James Hickey | May 4, 2026 | News Brief
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns for the ChatGPT Ads platform....
by James Hickey | May 4, 2026 | News Brief
Key Takeaways: G2 found 51% of B2B software buyers now start their research with AI chatbots, reshaping vendor selection and decision-making. AI chatbots are influencing buyer shortlists, with 83% of buyers feeling more confident in their final choice. A new report...
by James Hickey | Apr 30, 2026 | News Brief
Key Takeaways: Conductor’s AgentStack enables brands to scale AI-driven search visibility with turnkey agents and custom workflows. The platform supports Answer Engine Optimization (AEO) to ensure brands are present in AI-generated answers. Conductor is now...
by James Hickey | Apr 30, 2026 | News Brief
Key Takeaways: Salesforce’s Agentforce Operations reduces back-office bottlenecks with AI, cutting cycle times by up to 70% and manual errors by 80%. The platform introduces features like Intelligent Operations and Instant Blueprints, enabling faster, more...
