by James Hickey | Aug 11, 2026 | News Brief
Key Takeaways Popl is deepening its event lead capture value by using Apollo data to enrich in-person contacts into CRM-ready records faster and with greater accuracy. The partnership highlights how event strategy is increasingly tied to data quality, real-time...
by James Hickey | Aug 11, 2026 | News Brief
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business outcomes because their operational foundations remain fragmented. Findings reinforce that marketing agility, integration and cross-functional...
by James Hickey | Aug 10, 2026 | News Brief
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening conversion potential despite better pre-click targeting and optimization. The data reinforces that post-click experience and landing page confidence...
by James Hickey | Aug 10, 2026 | Blog
Key Takeaways The 2026 Demand Generation Benchmark Survey centers on how B2B marketers are moving beyond vanity metrics to prove impact through sourced revenue, influenced pipeline and customer expansion. The story underscores that attribution strategy is becoming a...
by James Hickey | Aug 10, 2026 | Feature
Key Takeaways Treasure AI rebuilt its platform to be fully AI-native in 12 months while holding onto 90% of customers by prioritizing governance, reliability and measurable ROI. An Agentic Experience Platform replaces the traditional CDP by letting autonomous agents...
