by James Hickey | Jun 16, 2026 | News Brief
Key Takeaways: Sprouts.ai is positioning itself as an AI-native replacement for fragmented B2B revenue tech stacks by combining data, intelligence, and autonomous workflows. The funding round signals investor confidence in platforms that improve GTM execution, CRM...
by James Hickey | Jun 16, 2026 | News Brief
Key Takeaways: Project Gravity matches first-party data against Samba’s Identity Graph and pushes one deterministic identifier into 40+ major platforms, to activate the same audience across DSPs, SSPs and walled gardens. Built for AI agents making thousands of...
by James Hickey | Jun 15, 2026 | News Brief
Key Takeaways: Brandpoint is responding to AI-driven search behavior with a platform that measures how branded content appears across paid, earned, and AI-generated discovery surfaces. The launch reflects a broader shift in communications strategy, where marketers...
by James Hickey | Jun 15, 2026 | News Brief
Key Takeaways: TripleDart’s report shows that PPC performance varies widely by SaaS vertical, buyer intent, and campaign structure, making generic benchmarks less useful. The data suggests AI-optimized campaign management, intent alignment, and UGC-style creative can...
by James Hickey | Jun 15, 2026 | Feature
Key Takeaways B2B marketers should prioritize credibility signals such as joy sentiment, customer proof, earned media and dark social conversations over reach or volume alone, according to PAN’s Zareen Fidlon As AI-generated answers reshape buyer research,...
