by James Hickey | Sep 28, 2026 | Feature
Key Takeaways In zero-click search, B2B brands need to optimize to be quoted and remembered, not just clicked, by answering niche questions clearly and credibly. Reddit, public thought leadership and long-tail expertise are becoming central to discoverability as AI...
by James Hickey | Sep 25, 2026 | News Brief
Key Takeaways Uniphore’s Marketing AI builds a living digital twin of every customer, a fine-tuned small language model that predicts individual behavior instead of relying on segment averages. You can simulate the full marketing function and see predicted...
by James Hickey | Sep 24, 2026 | News Brief
Key Takeaways Smartly is bringing LinkedIn Ads into its unified advertising platform, so B2B marketers can personalize creative for professional audiences, scale video production with AI automation and use performance intelligence to keep improving results. By pairing...
by James Hickey | Sep 24, 2026 | Feature
Key Takeaways Consumers have swapped keyword searches for conversational AI prompts, compressing the consideration stage of the funnel and cutting the number of brands buyers ever see. Winning AI visibility isn’t a technical checkbox; it demands a consistent...
by James Hickey | Sep 23, 2026 | News Brief
Key Takeaways: Integrate’s acquisition of CaliberMind is designed to connect demand activation with attribution and revenue intelligence in one continuous feedback loop. The combined platform aims to give marketers real-time, AI-ready insight into whether leads,...
