by James Hickey | Aug 6, 2026 | News Brief
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize action and tie execution more directly to pipeline outcomes. The announcement frames disconnected martech stacks as a costly...
by James Hickey | Aug 6, 2026 | Blog
Key takeaways The 2026 Demand Generation Benchmark Survey aims to reveal where AI is truly delivering value across content, scoring, optimization and workflow orchestration. Participation from demand gen leaders helps create a more reliable benchmark for deciding what...
by James Hickey | Aug 6, 2026 | Case Studies
Key Takeaways Treating conversational AI as a revenue channel rather than a support tool helped the Dallas Stars grow AI-driven ticket sales 10x in a year and doubled overall chat engagement. Mississippi State captured after-hours demand and turned cold outreach into...
by James Hickey | Aug 5, 2026 | News Brief
Key Takeaways Parsnipp’s Smart LLM Ads combines organic AI visibility insights with paid AI advertising so marketers can identify discovery gaps and activate campaigns from the same platform. The launch signals a broader shift in B2B marketing, where AI search...
by James Hickey | Aug 5, 2026 | Blog
Key Takeaways AI can accelerate ABM, demand gen and go-to-market execution, but only when teams ground it in clean data, account-level research and human oversight. B2B marketers drive stronger pipeline when they influence buyers before conversion and preserve the...
