by James Hickey | Apr 23, 2026 | News Brief
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform integrates tools like Google Ads sync and compliance features to enhance marketing effectiveness. Artificial intelligence (AI) is...
by James Hickey | Apr 23, 2026 | News Brief
Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions. It shifts focus from engagement reporting to pipeline intelligence, helping marketers achieve accelerated and...
by James Hickey | Apr 23, 2026 | Case Studies
Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel orchestration drove measurable revenue impact. Expanding sales to a B2B customer requires a different marketing...
by James Hickey | Apr 22, 2026 | News Brief
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The move positions Canva as a leader in AI-driven marketing automation, integrating design, collaboration, and customer...
by James Hickey | Apr 22, 2026 | Feature
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs and clear ownership improves GTM success. The State of Account-Based Marketing report promoted operationalizing AI around real revenue...
