by James Hickey | Sep 21, 2026 | Feature
Key takeaways Sales admin is not just a productivity issue but a cost-to-serve problem that reduces seller capacity, slows follow-up and weakens revenue efficiency. Marketing and sales leaders should prioritize clearer workflows, meaningful CRM data capture and...
by James Hickey | Sep 18, 2026 | News Brief
Key Takeaways Lineup has integrated alfa Stylo into its Adpoint and Ad2order products, letting advertisers build print- and digital-ready ads inside the same booking journey with AI-powered text suggestions and image generation. The partnership cuts the time and...
by James Hickey | Sep 17, 2026 | News Brief
Key Takeaways Informa TechTarget’s new Buyer Intelligence solution pairs person-level intent data with purpose-built AI skills to help you spot in-market accounts and act on them faster. Three embedded AI skills, Pain Points, Pitch Assist and Persona and ICP...
by James Hickey | Sep 17, 2026 | Feature
Key Takeaways AI usage kept climbing in 2026 but trust in AI tools flatlined, which means an AI feature alone no longer sets you apart because buyers now judge these tools on results, not hype. Vendors dramatically underestimate the power of peer conversations and...
by James Hickey | Sep 16, 2026 | Blog
Key Takeaways AI-native workflows activate audiences faster and cut the manual reporting that eats your team’s week, freeing marketers to spend time on strategy instead of stitching systems together. Software alone won’t close every gap; the right partners...
