by James Hickey | Apr 22, 2026 | Feature
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs and clear ownership improves GTM success. The State of Account-Based Marketing report promoted operationalizing AI around real revenue...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention frequency. Companies with perfect sentiment scores need better distribution to improve AI-assisted buyer recognition. As B2B marketers work to be recognized in a...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling are now top-tier requirements for content professionals. A recent Semrush job listings study shows content roles polarizing...
by James Hickey | Apr 20, 2026 | News Brief
Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI visibility requires structured data, authority signals, and proactive management of AI crawlers and community sentiment. 2X, a subscription-based...
by James Hickey | Apr 20, 2026 | News Brief
Key takeaways: B2B marketers are shifting from acquiring new tools to integrating existing MarTech stacks for better performance. AI adoption is accelerating but often lacks strategic direction, leading to inefficiencies. Digital.Marketing recently provided a...
