by James Hickey | Jun 10, 2026 | Blog
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the 2026 World Cup, before they search. Campaigns should align with tournament phases, localize messaging by region and use device-level placements...
by James Hickey | Jun 9, 2026 | Blog
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to focus on use cases that drive measurable account-based impact instead of chasing broad AI hype. The webinar emphasizes that successful AI adoption...
by James Hickey | Jun 8, 2026 | News Brief
Key Takeaways: Publicis is acquiring LiveRamp for $2.2 billion to strengthen its data collaboration, identity, and AI capabilities for the agentic era. LiveRamp will continue operating as a neutral, interoperable platform while helping Publicis expand data co-creation...
by James Hickey | Jun 8, 2026 | Blog
Key Takeaways A combined 84% of respondents use ABM to drive revenue, with 56% prioritizing new account acquisition and 28% focused on account expansion. ABM and demand generation increasingly work together, as 47% of respondents integrate both processes to streamline...
by James Hickey | Jun 8, 2026 | Feature
Key Takeaways: B2B CMOs must create structured, evidence-based content that serves both human buyers and AI agents involved in vendor research and recommendations. Marketing leaders should redesign workflows around AI-human collaboration, with people owning strategy,...
