by James Hickey | Jul 30, 2026 | News Brief
Key Takeaways Conga opened a Boston office, its first U.S. hub outside its Houston headquarters, following the February 2026 acquisition of the PROS B2B business. The office holds nearly 15% of Conga’s U.S. workforce and supports the company’s push to...
by James Hickey | Jul 30, 2026 | News Brief
Key Takeaways Adwave’s Wavemaker turns any text prompt, URL, file or topic into a scripted, voiced and scored video in two to five minutes, with no editing experience or production crew required. Built on the infrastructure that powers Adwave’s CTV...
by James Hickey | Jul 30, 2026 | News Brief
Key Takeaways TrustRadius’s 2026 B2B Buying Disconnect Report found that 63% of buyers used AI during their purchase journey, yet 94% fact-check its responses at least some of the time. Product demos, free trials, prior experience and user reviews still rank as...
by James Hickey | Jul 29, 2026 | Feature
Key Takeaways AI is reshaping demand generation leadership by forcing teams to prioritize strategic judgment, trusted content and tighter sales-marketing alignment over sheer content volume. High-performing demand gen teams will win by using AI to eliminate low-value...
by James Hickey | Jul 29, 2026 | Blog
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets are paying off. Marketers who participate get a clearer...
