by James Hickey | Sep 16, 2026 | Feature
Key Takeaways Budget follows what’s trackable, not what’s incremental, so CTV loses dollars to more measurable channels even when it drives real results. Attribution signals alone can’t prove CTV’s impact; you need causal methods like...
by James Hickey | Sep 16, 2026 | Feature
Key Takeaways Budget consolidation is pushing clients toward top-performing providers, so your quality and measurable results now decide whether you keep the account. The CMO role isn’t obsolete; when boards cut marketing leadership, they’re often...
by James Hickey | Sep 15, 2026 | News Brief
Key Takeaways SurveyMonkey’s new ChatGPT plugin lets teams create, send and analyze surveys without ever leaving the chat interface. The launch puts real human feedback inside two of the world’s most-used AI platforms, following the company’s May...
by James Hickey | Sep 15, 2026 | News Brief
Key Takeaways Demandbase’s new Mojo agent is designed to automate end-to-end B2B campaign execution across multiple channels and tools while keeping marketers in control at key approval points. By learning from each campaign’s performance and proactively flagging...
by James Hickey | Sep 14, 2026 | News Brief
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and Millennial decision-makers, and 42% point to expert voices as the most effective way to reach them. Credibility now outweighs visibility for 73% of...
