by James Hickey | Jul 29, 2026 | Blog
Key Takeaways AI can improve B2B go-to-market execution only when teams connect fragmented platforms, automate workflows and turn disconnected insights into coordinated pipeline action. AI performance depends on data integrity, making real-time validation, centralized...
by James Hickey | Jul 28, 2026 | News Brief
Key takeaways Marketbridge and Meltwater are partnering to combine first-party GTM data with third-party narrative and GEO intelligence so B2B teams can better understand how AI-driven discovery shapes buying behavior. The partnership reflects a broader shift in B2B...
by James Hickey | Jul 28, 2026 | News Brief
Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback with minimal technical effort. The platform helps marketing, product, ecommerce, and UX teams understand the reasons behind...
by James Hickey | Jul 27, 2026 | News Brief
Key Takeaways New research from StackAdapt and Ledger Bennett found 77% of B2B marketers believe AI-related questions aren’t asked rigorously enough during vendor evaluations. Only 23% of the B2B marketers surveyed assess AI using defined evaluation criteria,...
by James Hickey | Jul 27, 2026 | News Brief
Key Takeaways 6sense’s new AI-Recommended Leads feature closes the gap between account engagement and sales action by surfacing high-confidence, CRM-ready contacts for qualified accounts. The offering makes advertising spend measurable by turning engaged account...
