by James Hickey | Jul 27, 2026 | Feature
Key Takeaways AI has made content creation one of the fastest parts of campaign production, but approvals, compliance reviews and cross-functional handoffs now stretch timelines because workflows were never redesigned for AI scale. Only 16% of marketing leaders say...
by James Hickey | Jul 23, 2026 | News Brief
Key Takeaways Vidmob launched Vidmob360, a composable intelligence layer that embeds creative data into the AI systems, enterprise tools and media workflows brands already use. The platform delivers Model Context Protocol (MCP) services, APIs and AI agents, with over...
by James Hickey | Jul 23, 2026 | News Brief
Key Takeaways Informa TechTarget and The Sherpa Group launched Partner Demand Assurance, a solution built to solve a persistent gap in partner marketing: what happens to leads after they reach partners. The offering pairs Informa TechTarget’s permissioned...
by James Hickey | Jul 23, 2026 | Case Studies
Key Takeaways Simply Fish grew overall sales by roughly 25% over 18 months by shifting spend away from discounts and toward first-party data, personalization and owner-led storytelling. Capturing guest data through QR codes, digital menus and loyalty actions gave the...
by James Hickey | Jul 22, 2026 | News Brief
Key Takeaways: Conductor’s new AI Search Performance capabilities are designed to help marketers understand not just where their brand appears in AI-generated answers, but why that visibility happens. The platform connects artificial intelligence (AI) visibility,...
