by James Hickey | Sep 14, 2026 | News Brief
Key takeaways Nearly 90% of B2B marketers say their company’s future growth hinges on influencing Gen Z and Millennial decision-makers, and 42% point to expert voices as the most effective way to reach them. Credibility now outweighs visibility for 73% of...
by James Hickey | Sep 14, 2026 | Blog
Key Takeaways B2BMX is expanding its presence at Advertising Week New York 2026 with two newly added sessions focused on AI-powered win-loss analysis and better B2B briefing frameworks for modern marketing teams. The summit positions itself as a high-value destination...
by James Hickey | Sep 14, 2026 | Feature
Key Takeaways Most B2B organizations are not failing at AI because of tool access, but because ownership, data integration and insight-to-action workflows remain fragmented. AI-ready marketing teams connect trusted data, clear accountability and fast activation so...
by James Hickey | Sep 11, 2026 | Blog
Key Takeaways CHEQ’s Edwin Choi will host a B2BMX Summit panel at Advertising Week New York 2026 focused on helping marketers balance protection from harmful automation with support for AI-assisted customer journeys.1 The session joins a broader B2BMX agenda centered...
by James Hickey | Sep 10, 2026 | News Brief
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM data quality needed to support accurate outputs. Poor data quality is creating revenue loss, compliance exposure and delayed campaigns while making...
