by James Hickey | Jun 3, 2026 | Blog
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and workflow optimization. The biggest barriers to AI adoption are MarTech integration, limited internal expertise, lack of tool knowledge, and...
by James Hickey | Jun 2, 2026 | News Brief
Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund as it rebrands as Nectar Agent. The company plans to expand its agentic social operating system, which helps brands manage social intelligence, community...
by James Hickey | Jun 2, 2026 | News Brief
Key Takeaways: 10Fold found 52% of B2B tech marketers now rank AI-generated search and answer engines as their top content distribution channel, ahead of SEO. The report said many teams still have not fully adapted, with most respondents updating only a portion of...
by James Hickey | Jun 1, 2026 | News Brief
Key Takeaways Advertisers can now activate LinkedIn CTV Ads through Amazon DSP, using LinkedIn’s first-party audience signals to reach professional audiences on streaming TV. The collaboration lets marketers combine LinkedIn audience targeting with Amazon DSP...
by James Hickey | Jun 1, 2026 | Blog
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on practical B2B marketing execution. Featured sessions will cover AI, ABM, buyer influence, trust in marketing and AI-native go-to-market workflows. School may be out...
