by James Hickey | Sep 10, 2026 | Blog
Key takeaways The B2BMX agenda is built around seven practical tracks that address current B2B marketing challenges including AI, GTM strategy, content, customer growth, measurement, martech and leadership. The event positions itself as a hands-on experience designed...
by James Hickey | Sep 9, 2026 | News Brief
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand their interests very well. Repetitive and overly personal targeting is eroding trust, with many consumers reacting negatively to...
by James Hickey | Sep 9, 2026 | Blog
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow strategy as AI, lead quality and revenue accountability reshape demand generation. The survey is designed to help marketers benchmark their own...
by James Hickey | Sep 9, 2026 | Blog
A form fill gives you a lead, not the full story. A name and inbox don’t tell you whether someone can buy, plans to buy or even remembers filling out the form. The Clean Data: The Engine Behind Every AI Motion report argues that competitive advantage comes from...
by James Hickey | Sep 8, 2026 | News Brief
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate those metrics to pipeline or revenue. The fix isn’t a longer dashboard; it’s connected, integrated reporting that...
