by James Hickey | Jul 22, 2026 | News Brief
Key Takeaways Zoom has expanded Revenue Accelerator with AI-powered capabilities that support sellers before, during and after customer interactions through roleplay, live guidance and post-call intelligence. The new Essentials and Premium offerings reflect growing...
by James Hickey | Jul 22, 2026 | Blog
Key Takeaways The focus for the second week of B2BMX Summer Camp is on B2B buyers who lock their shortlists before sales ever enters the picture, so influencing preference early in the research process matters more than chasing lead volume. As AI takes over more...
by James Hickey | Jul 21, 2026 | News Brief
Key Takeaways Salesforce built a 24/7 Buyer Agent directly into B2B Commerce on Agentforce, letting customers find products, manage orders and buy through natural conversation on channels like WhatsApp and SMS. The suite replaces keyword matching with intent-driven AI...
by James Hickey | Jul 21, 2026 | News Brief
Key Takeaways Adstra’s new ID Connection Strength scoring framework helps advertisers assess identity-link quality before activation, addressing costly waste in programmatic CTV campaigns. Joint research with InterMedia found stronger person-linked CTV identifiers...
by James Hickey | Jul 20, 2026 | Blog
Key Takeaways Take 2026 Demand Generation Benchmark Survey to show how B2B marketing teams are spliting finite budget across ABM/ABX, content, personalization, intent data and AI-powered platforms, and which bets are paying off. Marketers who participate get a clearer...
