by James Hickey | Apr 8, 2026 | Feature
The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI) and advanced automation. This surge is not about playing catch-up; rather, it represents a strategic move to leverage AI for...
by James Hickey | Apr 7, 2026 | News Brief
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and defending budget allocation decisions in the boardroom, only half of senior marketing and finance leaders can clearly explain their marketing...
by James Hickey | Apr 7, 2026 | Blog
Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries). These two offer pragmatic solutions for a landscape without third-party cookies, an environment in which Generative AI is a core...
by James Hickey | Apr 6, 2026 | News Brief
NetLine and Demandbase recently announced a joint integration that redefines how marketers approach ABM. The partnership combines NetLine’s programmatic lead generation capabilities with Demandbase’s account intelligence to addresses one of the most...
by James Hickey | Apr 6, 2026 | Blog
Account-based marketing (ABM) has become a cornerstone of modern B2B strategies, driving personalized engagement and measurable results. But as the industry evolves, so do the challenges and opportunities. That’s where you come in. The Demand Gen Report’s annual...
