by James Hickey | May 27, 2026 | Feature
Key Takeaways: Iterable’s Priya Gill says B2B customer engagement now depends on consistent, connected experiences that build trust over time, not just more campaigns or surface-level personalization. Gill argues AI should reduce operational complexity by...
by James Hickey | May 26, 2026 | News Brief
Key Takeaways: Vereigen Media introduced Revenue-First Demand Generation Programs to help B2B marketers move beyond MQL-focused strategies and prioritize verified engagement, first-party data, and measurable pipeline impact. The company’s offering combines services...
by James Hickey | May 26, 2026 | News Brief
Key Takeaways: Buyers increasingly use GenAI and digital channels for research, but 69% still prefer to validate AI-generated insights with sales reps at key decision points, according to Gartner Gartner said top sales teams should redesign roles around AI-augmented...
by James Hickey | May 25, 2026 | News Brief
Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation, and revenue operations. The new capabilities support both out-of-the-box and configurable agents, with cross-ecosystem...
by James Hickey | May 25, 2026 | News Brief
Key Takeaways: DesignRush and Originality.ai found that content optimization was the only measured quality signal tied to traffic, with articles scoring 70% or higher generating 5.4 times more monthly traffic than those in the 40% to 49% range. The study showed that...
