by James Hickey | Sep 8, 2026 | News Brief
Key takeaways Salesforce and Anthropic are expanding their partnership to connect Claude’s reasoning with Salesforce data, workflows and governance for enterprise-ready action. The launch of Salesforce in Claude gives sales teams access to 37 prebuilt skills designed...
by James Hickey | Sep 7, 2026 | Feature
Key takeaways B2B marketers are rapidly becoming “citizen developers,” building AI workflows that automate research, personalization and handoffs without waiting on engineering teams. Responsible AI adoption depends on secure environments, runtime visibility and clear...
by James Hickey | Sep 4, 2026 | News Brief
Key Takeaways Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue opportunities before they show up in traditional reporting. Built on Acoustic Connect, it notices shifts, answers plain-language questions...
by James Hickey | Sep 3, 2026 | News Brief
Key Takeaways Snapchat’s new HubSpot integration lets you build native lead generation campaigns and push those leads straight into the pipelines you already manage, no custom development required. Snapchat’s lead gen product delivered a 77% year-over-year...
by James Hickey | Sep 3, 2026 | News Brief
Key Takeaways Seven marketing technology firms named new C-suite leaders this month, with AI-driven customer experience and go-to-market alignment emerging as the through-line across marketing, finance and revenue roles. The appointments favor operators with proven...
