by James Hickey | Jul 15, 2026 | News Brief
Key Takeaways Arketi Group added Massachusetts-based digital agency Sperling to its platform, deepening capabilities across website development, UX/UI, paid digital and social strategy. The move expands Arketi’s AI services to include intelligent chatbots,...
by James Hickey | Jul 15, 2026 | Blog
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow strategy as AI, lead quality and revenue accountability reshape demand generation. The survey is designed to help marketers benchmark their own...
by James Hickey | Jul 15, 2026 | Blog
Key Takeaways Stephanie McArthur’s session focuses on separating proven AI use cases in ABM from overhyped promises. Attendees will get a framework to assess team readiness and identify practical starting points for AI adoption. B2BMX Summer Camp kicks off today, our...
by James Hickey | Jul 14, 2026 | News Brief
Key Takeaways tvScientific by Pinterest launched a Certified Measurement Partner Program to give advertisers more transparent and interoperable ways to measure CTV and Performance TV outcomes. The program strengthens the company’s measurement ecosystem by integrating...
by James Hickey | Jul 14, 2026 | News Brief
Key Takeaways Multiply’s 10 Min ABM aims to remove the execution bottleneck in account-based advertising by automating personalized campaign creation, launch, and optimization at scale. The offering positions AI as the engine behind continuous learning in ABM, helping...
