by James Hickey | Sep 3, 2026 | News Brief
Key Takeaways StackAdapt’s new Economic Impact Report gives advertisers in-platform access to transaction-backed measurement so they can optimize campaigns while they are still live. The offering is built for travel and location-based marketers that need to connect...
by James Hickey | Sep 2, 2026 | News Brief
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller workflow, replacing static collateral with role-based 3D product storytelling and personalized digital sales rooms. The partnership...
by James Hickey | Sep 2, 2026 | Blog
Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels fighting for that dollar have never been more crowded. ABM/ABX. Content. Personalization. Intent data. AI-powered platforms. Each one promises impact. None...
by James Hickey | Sep 2, 2026 | Blog
Key Takeaways The B2BMX Summit session is centered on practical AI adoption, showing how marketers, agencies and publishers are applying AI in measurable ways today. The discussion aims to move beyond AI hype and give B2B marketers real-world examples they can use to...
by James Hickey | Sep 1, 2026 | News Brief
Key Takeaways SurveyMonkey’s September 2026 relaunch puts real human feedback at the center of AI decisions, using conversational survey building and automated analysis to cut the busywork between a question and a confident answer. New integrations with Claude,...
