by James Hickey | Sep 1, 2026 | News Brief
Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold calling trailing only client referrals. The real barrier isn’t the method; 46% of leaders say reps give up too easily and 39% fear...
by James Hickey | Aug 31, 2026 | News Brief
Key Takeaways AdRoll’s ChatGPT pilot signals that conversational AI is emerging as a new advertising channel that can influence buyers in the middle of the journey. The offering helps SMB, mid-market and B2B advertisers test ChatGPT ads as part of a broader...
by James Hickey | Aug 31, 2026 | Blog
Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the underlying contact and customer data is accurate, complete and usable. Research cited in the story shows that poor first- and third-party data readiness...
by James Hickey | Aug 31, 2026 | Feature
Key Takeaways Landing pages are the strongest predictor of paid media ROI, and marketers who are confident in their landing pages are far more likely to outperform ROI targets. Too many teams still send paid traffic to homepages or product pages, missing a major...
by James Hickey | Aug 28, 2026 | Blog
The rules of demand generation are shifting faster than any playbook can track. Budgets are moving. AI is rewriting workflows. And the definition of a good lead looks nothing like it did two years ago. You have until September 11 to add your perspective and help shape...
