by James Hickey | Apr 1, 2026 | Feature
Artificial intelligence (AI) is fundamentally reshaping how buyers search for information, forcing B2B marketers to rethink their approach to digital visibility. As large language models (LLMs) mature, they increasingly rely on a diverse array of sources to construct...
by James Hickey | Mar 31, 2026 | News Brief
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams turn buying signals into prioritized action. The acquisition is the latest move in Apollo’s evolution...
by James Hickey | Mar 31, 2026 | News Brief
B2B buyers consume content across multiple platforms at all hours of the day. A rigid, single-channel strategy simply falls short of reaching these buyers. To that end, a new social media platform is risiing in importance for B2B marketers to reach buyers: Snapchat....
by James Hickey | Mar 30, 2026 | News Brief
Informa TechTarget recently announced the launch of two new content strategy solutions: the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner. Designed as part of a strategic partnership to help businesses succeed in the artificial...
by James Hickey | Mar 30, 2026 | Blog
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. To help marketers navigate this new reality, NetLine’s...
