by James Hickey | Jul 13, 2026 | News Brief
Key Takeaways Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the precision of social advertising to CTV and every screen beyond it. Smartly Synapse, the new AI orchestration and memory layer, turns...
by James Hickey | Jul 13, 2026 | News Brief
Key Takeaways Alta closed a $25 million Series A led by IN Venture, less than a year after launch, to expand its coordinated AI agent platform for revenue teams. The company hit a $15 million annual run rate with clients like Snowflake, Deel and Atlassian, and expects...
by James Hickey | Jul 13, 2026 | Feature
Key Takeaways Long-form video is outperforming short clips for business buyers, with 30- to 60-minute videos seeing roughly 23% click-through rates compared with about 1% for videos under a minute. AI tools have pushed in-house video production from 35% to 55% year...
by James Hickey | Jul 9, 2026 | News Brief
Key Takeaways Top-performing organizations win by matching martech capability to their maturity and business model, not by stacking on more tools. The Apex Martech Matrix benchmarks your stack against the top 30% of performers in your industry, replacing vendor...
by James Hickey | Jul 9, 2026 | News Brief
Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement and strategic growth for enterprise clients. The deal also deepens Yes&’s footprint in Atlanta while signaling continued...
