by James Hickey | May 14, 2026 | News Brief
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS than linear TV and 21% higher than short-form video. With 75% of U.S. households using ad-supported streaming, marketers need shared...
by James Hickey | May 14, 2026 | Feature
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups lack collective confidence, not because a competitor wins; marketers need to solve buyability by reducing hidden friction. AI-driven research, larger...
by James Hickey | May 13, 2026 | News Brief
Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition strengthens mid-market growth strategies with integrated brand, content, and demand generation expertise....
by James Hickey | May 13, 2026 | News Brief
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data signals. New features like structured FAQs and LinkedIn verification improve buyer insights and AI search visibility. To help MarTech software...
by James Hickey | May 13, 2026 | Feature
Key Takeaways: Skydeo’s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and citation density for B2B marketers. Bottom-of-funnel content like FAQs, comparisons, and case studies is crucial...
