by James Hickey | Jul 9, 2026 | Case Studies
Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months, treating CTV as an additive awareness layer rather than a replacement for search and social. Precise geographic targeting and a $2,500 monthly budget made...
by James Hickey | Jul 8, 2026 | News Brief
Key Takeaways Gong’s Mission Big Dipper introduces an execution layer designed to govern and orchestrate AI agents across the revenue cycle with stronger context, permissions and oversight. The launch also expands AI-powered sales enablement features, giving revenue...
by James Hickey | Jul 8, 2026 | News Brief
Key Takeaways High-performing B2B marketers are separating themselves through stronger data foundations, buying group implementation, and more sophisticated measurement practices. The report also shows that full-funnel attribution, campaign agility, and tighter CFO...
by James Hickey | Jul 8, 2026 | Blog
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision unless integrity comes first. Real-time validation acts as a...
by James Hickey | Jul 7, 2026 | News Brief
KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google, G2 is putting its first-party data directly where GTM teams work through MCP integrations G2 expanded its signal coverage and action tools with more Buyer...
