by James Hickey | May 13, 2026 | News Brief
Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition strengthens mid-market growth strategies with integrated brand, content, and demand generation expertise....
by James Hickey | May 13, 2026 | News Brief
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data signals. New features like structured FAQs and LinkedIn verification improve buyer insights and AI search visibility. To help MarTech software...
by James Hickey | May 13, 2026 | Feature
Key Takeaways: Skydeo’s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and citation density for B2B marketers. Bottom-of-funnel content like FAQs, comparisons, and case studies is crucial...
by James Hickey | May 12, 2026 | News Brief
Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping buyers compare firms, reviews, pricing signals, and client feedback faster. Unlike general AI responses, the app uses managed, permissioned data...
by James Hickey | May 12, 2026 | Blog
Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the Demand Gen Report’s annual survey. The survey emphasizes the power of shared knowledge within the ABM community, addressing critical topics...
