by James Hickey | Aug 25, 2026 | News Brief
Key takeaways: Auxia launched Agent Studio to help marketers plan, build and launch campaigns through AI agents connected to their existing stack. The product is positioned as a way to reduce manual campaign work, speed approvals and help teams move from fragmented...
by James Hickey | Aug 25, 2026 | News Brief
Key takeaways: Most B2B leaders say they understand what mature marketing looks like, but 95% still believe their current approach must evolve to keep pace with top brands. The report points to GTM misalignment, disconnected systems and weak measurement as key...
by James Hickey | Aug 24, 2026 | News Brief
Key Takeaways GEO has passed the tipping point, with 92% of organizations already experimenting or operationalizing it and 78% of investors reporting measurable ROI, faster than most emerging categories ever deliver. Adoption is outpacing ownership, since fewer than...
by James Hickey | Aug 24, 2026 | Blog
Key Takeaways B2BMX at Advertising Week New York 2026 is opening with three practical sessions focused on ABM execution, navigating the agentic web and real-world AI adoption across marketing, agency and publisher teams. The summit’s value is in its practitioner-led...
by James Hickey | Aug 24, 2026 | Feature
Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap between buying AI and actually relying on it. Enablement must be measured against business outcomes like pipeline acceleration and quota attainment, not...
