by James Hickey | Jul 7, 2026 | News Brief
Key Takeaways Most GTM teams moving fast on AI are building on a broken foundation— prompts running on incomplete data across 15 or more disconnected tools— and Agent Builder fixes that by letting any operator design agentic workflows in natural language without...
by James Hickey | Jul 6, 2026 | News Brief
Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from creativity-first campaigns to performance-driven strategies,...
by James Hickey | Jul 6, 2026 | News Brief
Key Takeaways B2B email engagement is in freefall as AI-powered “spam cannons” flood inboxes, dragging down open rates, click-throughs, and the lead-scoring signals demand gen teams depend on. DemandView’s EngageSMS reaches opt-in buyers on the one...
by James Hickey | Jul 6, 2026 | Feature
Key Takeaways LinkedIn’s influence now climbs deeper into the funnel, according to Dreamdata’s Steffan Hedebrandt, driving 30% of SQL sessions and 28% of new business sessions, so pausing campaigns once a lead is captured may be the wrong call. Folding...
by James Hickey | Jul 2, 2026 | News Brief
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and incrementality, not just engagement metrics. The report also found that 75% of brands still have room to scale influencer investment and...
