by James Hickey | May 12, 2026 | News Brief
Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust deficits. Trust in AI can enhance revenue, with security and explainability being top assurances for adoption. Research from Gong reveals an artificial...
by James Hickey | May 11, 2026 | Blog
Key Takeaways: Most leads are in the research phase and not ready for sales pitches. Effective follow-up strategies build trust and guide prospects naturally. You just launched a brilliant demand generation campaign. The content is sharp, the targeting is precise, and...
by James Hickey | May 11, 2026 | Blog
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like builders, use AI in everyday work, and stay focused on relationships,...
by James Hickey | May 11, 2026 | News Brief
Key Takeaways: Showpad’s AI-native platform integrates content, engagement, and revenue intelligence to close execution gaps in field sales. GenieAI powers automation and real-time support, enhancing sales readiness and buyer experiences. Showpad announced the...
by James Hickey | May 11, 2026 | News Brief
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of people switching digital activities at least hourly and 42% describing their path to purchase as random. The findings show marketers need more...
