by James Hickey | May 11, 2026 | News Brief
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of people switching digital activities at least hourly and 42% describing their path to purchase as random. The findings show marketers need more...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways ContinuumGlobal’s Campaign Optimizer is billed as boosting messaging performance, promising a 15% increase in engagement through AI-driven content optimization. The tool simplifies campaign updates, enabling marketers to create high-performing,...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a leader in AI-driven partner management and marketplace growth. AppDirect, the world’s leading B2B subscription commerce...
by James Hickey | May 7, 2026 | News Brief
Key Takeaways: Demandbase introduces the Premier+ Partner Tier, selecting Marketbridge as its first partner to enhance AI-driven go-to-market strategies. The partnership aims to unify marketing and revenue operations, addressing execution challenges in modern B2B...
by James Hickey | May 6, 2026 | News Brief
Key Takeaways: Hightouch has secured $150 million in Series D funding, led by Goldman Sachs and Bain Capital Ventures, valuing the company at $2.75 billion. The funding will enhance Hightouch’s AI-driven marketing platform, focusing on campaign orchestration and...
