by James Hickey | Jun 29, 2026 | News Brief
Key Takeaways Programmatic CTV Pause Ads outperformed traditional 60-second CTV spots across all 13 verticals studied, with significantly higher attention time. The findings suggest less disruptive ad formats can drive stronger viewer engagement and reshape how...
by James Hickey | Jun 29, 2026 | News Brief
Key Takeaways Databricks introduced CustomerLake, an agentic CDP designed to unify customer data, AI models, agents, identity resolution and activation in one governed environment. The launch positions marketing as a continuous, AI-driven loop of analysis, decisioning...
by James Hickey | Jun 29, 2026 | Feature
Key Takeaways Bryan Cheung, CEO of Liferay, offers that CMS quit being a publishing endpoint years ago. With 60% of organizations running three or more teams through one content tool and 63% of content managers publishing beyond the website, governance has to live...
by James Hickey | Jun 25, 2026 | Blog
Key takeaways Personalized content is the highest-ROI ABM tactic at 47%, making relevance one of the strongest drivers of performance. Executive events rank second at 27%, highlighting the value of direct, high-touch engagement with key accounts. Not all ABM tactics...
by James Hickey | Jun 25, 2026 | News Brief
Key Takeaways: Infolinks now plugs its Premium Proprietary Placement inventory directly into Basis, so you can activate display, native and video across thousands of direct publisher relationships without leaving your system of execution. The integration cuts the...
