by James Hickey | Mar 16, 2026 | Blog
The 2026 Campaign Optimization Series (#COSeries) is set to kick off April 6 with two experts from Demandbase providing the information you need to take your campaign to the next level. The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement...
by James Hickey | Mar 16, 2026 | Feature
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in order to connect with their audiences in the age of artificial intelligence (AI). As marketers think about how to adapt the journey, workflows, and metrics...
by James Hickey | Mar 13, 2026 | Blog
That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference, from our keynotes, our trademark informative sessions, the workshops this year including the AI Hackathon, the networking going on the Marketplace, hallways and the...
by James Hickey | Mar 12, 2026 | Blog
In an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook. The traditional tools for targeting and measurement are breaking down. These factors are forcing marketers to find innovative ways to...
by James Hickey | Mar 11, 2026 | News Brief
A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline and revenue accountability as buying committees grow more complex and executive scrutiny increases. Based on a survey of 300 senior B2B marketing,...
