by James Hickey | May 6, 2026 | News Brief
Key Takeaways: Influ2 introduces contact-level orchestration, enabling personalized actions based on individual buyer signals. New capabilities include omni-channel orchestration and Salesforce attribution for precise buyer engagement. Influ2 launched on May 6 a new...
by James Hickey | May 6, 2026 | Feature
Key Takeaways: According to Blue Bite’s Matthew Shay B2B buyers now move across channels, devices, and real-world moments before talking to sales, so marketers need contextual, connected, and measurable omnichannel strategies. Shay emphasizes that stronger B2B...
by James Hickey | May 5, 2026 | Blog
Key Takeaways: Most leads are in the research phase and not ready for sales pitches, NetlLine’s Josh Baez will provide effective follow-up strategies build trust and guide prospects naturally. To get more out of the webinar, submit your questions to ask Josh...
by James Hickey | May 5, 2026 | News Brief
Key takeaways: B2B leaders must adopt a customer-obsessed GTM approach, leveraging AI to enhance buyer engagement and collaboration across teams. Forrester’s ARC principles (Augmented, Resilient, Collaborative) emphasize personalized content,...
by James Hickey | May 4, 2026 | News Brief
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns for the ChatGPT Ads platform....
