by Elise Schoening | Apr 8, 2019 | Solution Spotlight
Sigstr aims to transform the millions of emails B2B marketers send through Gmail or Outlook into a targeted marketing channel and source of relationship-based intent data that gives marketers control, influence and visibility into the entire customer journey....
by Elise Schoening | Apr 8, 2019 | Demanding Views
Price and quality used to be the top determining factors in B2B and B2C purchasing decisions. However, considering the fact that over half of B2B customers are now shopping online and competition is growing fiercer, the customer experience is becoming more influential...
by Elise Schoening | Apr 5, 2019 | Industry News
True Influence, an intent-based marketing and demand generation solutions provider, unveiled InsightBase Version 3.0, which aims to deliver contact-level intent data across multiple B2B markets. The announcement was made at MarTech West in San Jose, April 3-5. The...
by Elise Schoening | Apr 4, 2019 | Industry News
AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of AI in various aspects of go-to-market strategies. According to new research from Demandbase, Salesforce Pardot and Demand Metric, less than one-fifth (18%) of marketers are...
by Elise Schoening | Apr 1, 2019 | Solution Spotlight
PathFactory aims to remove friction for the B2B buyer by enabling them to easily connect with the right information at every step of the buyer’s journey. Path Analytics and PathFactory for Sales are designed to provide insight about content consumption to both...
