by Matthew S. McKenzie | Nov 14, 2012 | Industry News
Marketing automation vendor Eloqua is coming off a busy few months. In August, the company issued its IPO; the stock, which went public at $11.50 a share, currently trades around $19. Last week, Eloqua followed up with its biggest user conference to date, including...
by Matthew S. McKenzie | Nov 8, 2012 | Industry News
Eloqua CEO Joe Payne anchored his keynote at the company’s 2012 user conference with a blast from the past – his past. In the early 1990s, as a brand manager for Coca-Cola, Payne described a marketing organization driven by gut instinct rather than hard data....
by Matthew S. McKenzie | Oct 23, 2012 | Industry News
At a DemandCon event session earlier this month, Jon Russo, Founder and CEO of B2B Fusion Group, asked a room full of marketers how many were still using Excel spreadsheets to track their performance. About 90% of them raised their hands. Russo said he wasn’t...
by Matthew S. McKenzie | Oct 16, 2012 | Industry News
This month’s DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best of these studies showed just how important it is for a content marketing campaign to begin – and end – with a solid grip on B2B marketing...
by Matthew S. McKenzie | Oct 2, 2012 | Industry News
Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer is clearly yes – and that’s not good. Gaines tackled this question during his keynote at this year’s DemandCon event, held in Boston this...
