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ChannelWeek Is Almost Here — Now’s The Time To Earn Your Partner Marketing Stripes

ChannelWeek Is Almost Here — Now’s The Time To Earn Your Partner Marketing Stripes

August 14, 2018  - avatar Terry Moffatt, Channel Marketer Report

Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable them, couldn’t be better. Demand Gen Report (DGR) and our sister publication, Channel Marketer Report (CMR), created ChannelWeek — The Indirect Imperative: An Inside...

The One Thing You Need To Double Your Funnel

The One Thing You Need To Double Your Funnel

August 6, 2018  - avatar Chris Nixon, CaliberMind

While account-based marketing (ABM) has proven to deliver higher ROI than other types of marketing, if you use ABM by itself, you’re missing out on potential revenues. That’s because marketers also need inbound demand gen tactics to supplement and support ABM. In fact, 90% of the market is running either demand generation, or a mix of both demand gen and...

5 Ways #B2BMX Will Look At Marketing Through A New Lens

5 Ways #B2BMX Will Look At Marketing Through A New Lens

August 1, 2018  - avatar Brian Anderson

via GIPHY To be successful in today's B2B marketplace, companies must make innovative decisions throughout their organization to stay above the competition. This not only includes product or service innovation, but also innovation in how marketing and sales teams engage potential customers to offer genuine, seamless buying experiences.

ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data

ABM Workout Plan: A Crawl, Walk, Run Approach To Obtaining Buyer Data

July 25, 2018  - avatar Klaudia Tirico

Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what you’re going to say to them and how you’re going to drive action throughout the company based on...

TechTarget Reveals Story Behind Its Active Demand Report Campaign

TechTarget Reveals Story Behind Its Active Demand Report Campaign

July 17, 2018  - avatar Sal LoSauro

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them. This week, I caught up with John Steinert, Chief Marketing Officer at TechTarget, to get a glimpse into the company’s Active Demand...

3 Common Traits Found In Innovative B2B Practitioners

3 Common Traits Found In Innovative B2B Practitioners

July 11, 2018  - avatar Brian Anderson

Innovation drives growth within the B2B marketplace — businesses live and die by their ability to continuously innovate their offerings and go-to-market strategies to help their customers succeed.

Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention

Stand Out From The Noise: New-School Ways To Grab Your Audience’s Attention

June 27, 2018  - avatar Klaudia Tirico

Personalization is no longer just a buzzword in marketing. It’s becoming table stakes as more buyers expect relevant messaging that caters to their business needs. Personalization also is one of the biggest ways to gain audience attention and make your business stand out among a sea of incoming sales and marketing messages.

3 New Ways To Reach Target Audiences Through Social Media

3 New Ways To Reach Target Audiences Through Social Media

June 20, 2018  - avatar Elise Schoening

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media.

Sneak Peek: 5 Highly Anticipated Sessions For The 2018 Growth Acceleration Summit

Sneak Peek: 5 Highly Anticipated Sessions For The 2018 Growth Acceleration Summit

June 13, 2018  - avatar Brian Anderson

The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is happening; what’s there not to love?

Ipswitch Spills The Details On How To Craft Award-Winning Content

Ipswitch Spills The Details On How To Craft Award-Winning Content

June 6, 2018  - avatar Klaudia Tirico

No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them do their jobs better. Gone are the days where the blog section of a company’s website is packed with product-related information.

Expansion Of ABM Innovation Summit Rolls On With Virtual Event Going Live On June 6th

Expansion Of ABM Innovation Summit Rolls On With Virtual Event Going Live On June 6th

May 30, 2018  - avatar Andrew Gaffney

If there was still any doubt that account-based marketing had arrived as an official category and major driver for B2B organizations, the Demandbase ABM Innovation Summit held last month in San Francisco put them to rest. Consider just a few of the developments from the event:

Demandbase Shares The Story Behind Its 'ABM Is A Team Sport' Campaign

Demandbase Shares The Story Behind Its 'ABM Is A Team Sport' Campaign

May 22, 2018  - avatar Sal LoSauro

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

Experts Weigh In On Seismic Acquisition Of SAVO Group

Experts Weigh In On Seismic Acquisition Of SAVO Group

May 16, 2018  - avatar Elise Schoening

Noticed a lot of company mergers and acquisitions these days? Well the good news is you’re not alone and there’s no need to get your glasses checked. The trend of B2B company mergers and acquisitions has remained steadfast in the early months of 2018 and no, this isn’t fake news.

3 Things To Keep In Mind For GDPR Email Messaging

3 Things To Keep In Mind For GDPR Email Messaging

May 8, 2018  - avatar Brian Anderson

We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving asking me to re-opt-in to keep receiving their content, B2B marketing teams are starting to feel the pressure to...

An Inside Look At LookBookHQ’s ‘The Great Gate Debate’ Campaign

An Inside Look At LookBookHQ’s ‘The Great Gate Debate’ Campaign

May 3, 2018  - avatar Sal LoSauro

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.