Subscribe
5 Fresh Takeaways That Changed Even My View On Account-Based Strategies

5 Fresh Takeaways That Changed Even My View On Account-Based Strategies

February 13, 2019  - avatar Brian Anderson

At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with our friends at Engagio, I realized that there is always something to learn when...

The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention

The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention

February 6, 2019  - avatar John Gaffney, Contributing Writer

Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention rate. The company kept 97% of its customers during 2017-2018. “I’d say that, over the past five years...

4 Simple Steps To Marie Kondo Your Marketing Data

4 Simple Steps To Marie Kondo Your Marketing Data

January 30, 2019  - avatar Elise Schoening

Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.

3 Misconceptions Of B2B Sales Engagement Dogma

3 Misconceptions Of B2B Sales Engagement Dogma

January 23, 2019  - avatar Brian Anderson

There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training that it is considered doctrine — when in reality, it varies from buyer to buyer.

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

January 16, 2019  - avatar Elise Schoening

Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the community and connect with other users.

The #B2BMX Afterparty: How To Keep The Fun Times Going In Scottsdale

The #B2BMX Afterparty: How To Keep The Fun Times Going In Scottsdale

January 8, 2019  - avatar Klaudia Tirico

Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of your peers in a beautiful desert oasis with a plethora of things to do?

Top B2B Marketers Share Their New Year’s Resolutions

Top B2B Marketers Share Their New Year’s Resolutions

January 2, 2019  - avatar Marisa Jentz

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life.  If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of Google, Kelvin Gee of Oracle and Michael Brenner...

Which Of These 6 Companies Will Win Our First B2B’s Choice Award?

Which Of These 6 Companies Will Win Our First B2B’s Choice Award?

December 19, 2018  - avatar Elise Schoening

The B2B Marketing Exchange is less than 100 days away and we need your help picking the winner of a brand new Killer Content Awards category: the B2B’s Choice Award, which will be voted on by the public.

10 B2B Content Marketing Predictions for 2019

10 B2B Content Marketing Predictions for 2019

December 12, 2018  - avatar Alicia Esposito, Content4Demand

This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time! 

B2BMXperts Share What They Are Thankful For In Their Tech Stacks

B2BMXperts Share What They Are Thankful For In Their Tech Stacks

November 28, 2018  - avatar Brian Anderson

  via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.

The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped

The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped

November 21, 2018  - avatar Andrew Gaffney

You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets. 

Podcast: The Future Of Influencer Marketing Is Influencer Relations

Podcast: The Future Of Influencer Marketing Is Influencer Relations

November 14, 2018  - avatar Elise Schoening

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that...

SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investmen…

November 5, 2018  - avatar Klaudia Tirico

As the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over...

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

October 31, 2018  - avatar Elise Schoening

Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and prospective customers, it might be time to reevaluate your personalized marketing tactics.

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

October 24, 2018  - avatar Andrew Gaffney

After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives who are either in an Ops role, looking to hire Ops roles, or those simply looking to...