Do Emojis Work In B2B?
April 18, 2018 
Elise Schoening
First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.
Modern CX Preview: Oracle Exec Discusses Moving From Creative- To Data-Driven Campaigns
April 6, 2018 
Brian Anderson
Digital transformation has given B2B companies new and innovative ways to enhance their buyer’s experience. While it positions marketers to creatively engage and nurture prospects, innovation has also enabled B2B marketing and sales reps to gain deep insights into buyer needs and expectations.
ABM Innovation Summit Preview: LinkedIn Executive Highlights The Importance Of Account Reorientation & Discovery
April 4, 2018 Andrew Gaffney
Looking forward to next week’s ABM Innovation Summit in San Francisco, we had the chance to connect with Mike Romoff, Head of Global Agency and Channel Sales at LinkedIn, to examine the critical role social is playing to driving successful account strategies.
Madison Logic's Tom O'Regan Shares Thoughts On ABM Maturity
March 28, 2018 Elise Schoening
Account-based marketing is more than just a buzzword. Marketers have begun to pick up on the value of ABM and many are allocating between 5% to 7% of their budget for ABM strategies.
How To Run Marketing Like A Business: 4 Top Execs Share Their Approach
March 21, 2018 Sam Melnick, Contributing Writer
The demands on a modern marketing team are ever-changing. What hasn’t changed, however, is the need to demonstrate transparency, accountability and impact on the business. These needs are greater than ever.
Rethinking Webinars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World ‘18
March 12, 2018 Demand Gen Report Team
In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past. They also shared: Key takeaways from the event, Models for talk-show style presentations, and What the future looks like for webinars as...
The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning
March 6, 2018 By Colin Priest, DataRobot
By 2019, it's estimated that global spending on media is expected to reach $2.1 trillion, according to the Harvard Business Review. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual efforts are working, marketing spending is like a black box.
Marketing Multiplied: Required Reading For Executives Who Have Doubts About Channel Marketing
February 28, 2018 Terry Moffatt, Channel Marketer Report
Making a case for an investment in channel marketing programs remains an issue at many companies, even at businesses that generate a significant share of revenue through partners. Getting reliable insight into channel marketing ROI can be difficult. And oft-repeated complaints about low levels of partner engagement – for example, the amount of MDF that goes unspent is often cited...
Events Aren’t Just for Practitioners — We Need Executives Too
February 21, 2018 Erika Goldwater, Contributing Writer
The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are focused on training the practitioners, and they tend to leave out the executives in the...
The Mx Group’s Kellie de Leon On Successful ABM Beyond Technology
February 14, 2018 Klaudia Tirico
With so many solution providers hopping on the ABM train, it’s important for marketers to focus on strategies beyond technology. During a Workshop at the B2B Marketing Exchange, titled: Targets, Insights, Touchpoints – 3 Ways To Operationalize ABM, Kellie de Leon will walk attendees through three key pillars of ABM success.
SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth
February 13, 2018 Brian Anderson
Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with a limited budget — while also guaranteeing that success can be easily measured. CMOs must refine their operations to streamline their marketing efforts and position their teams to easily measure the impact of future campaigns.
SiriusDecisions’ Terry Flaherty Shares A Roadmap To Move B2B Orgs Beyond The Lead
February 9, 2018 Brian Anderson
To enable B2B businesses to make a purchase decision, every stakeholder within the buying unit must be on board. To accomplish this, marketing and sales must align under one common goal to accelerate deals within buying units to create more opportunities — and potential revenue.
Industry Analyst & Author Rebecca Lieb Asks The Tough Questions On Tech In B2B Ad, Owned Channels
February 8, 2018 Brian Anderson
As the cost — and effectiveness — of paid advertising has been brought under question by the B2B community, the role content plays in these paid, earned and owned channels grows evermore important.
Facebook’s Paul Peterman Discusses Importance Of A Mobile-First B2B Strategy
February 7, 2018 Klaudia Tirico
Having a mobile-first mindset is no longer just a strategy for B2C marketers, as a new generation of digitally savvy B2B buyers engages with content on their mobile devices. During this year’s B2B Marketing Exchange, Paul Peterman will present a session titled B2P: The Rise of Business To People, where he will share insights around business decision makers’ mobile and...
MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs
February 1, 2018 Klaudia Tirico
With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role has increasingly been in the spotlight. During this year’s Demand Gen Summit at the B2B Marketing Exchange, Jocelyn King will lead a panel of top marketing operations executives to explore key priorities and best practices for the role.