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Key Considerations For Conducting Effective Hybrid Events In 2021

Key Considerations For Conducting Effective Hybrid Events In 2021

December 16, 2020  - avatar Michael Rodriguez

Virtual events have been a saving grace for B2B, with many event marketers transitioning to digital-only expos and conferences due to Covid-19. But that doesn’t mean physical events won’t make a comeback!

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

December 8, 2020  - avatar Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

Podcast: Combatting Digital Fatigue With Tactile Marketing

Podcast: Combatting Digital Fatigue With Tactile Marketing

December 7, 2020  - avatar Andrew Gaffney

We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and we know from personal experience!).  For this year’s B2B Sales & Marketing Exchange online experience, Demand Gen Report partnered with...

How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

How To Avoid Event Marketing Pitfalls Through Nontraditional KPIs

November 25, 2020  - avatar Michael Rodriguez

Event marketing has quickly become one of the major sources of revenue for B2B companies, with many marketing and sales teams using creative digital events and webinars to market products, engage and educate buyers and meet with prospects.

How Collaboration & Alignment Alleviate Event Marketing Challenges

How Collaboration & Alignment Alleviate Event Marketing Challenges

November 4, 2020  - avatar Michael Rodriguez

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic have only accelerated this.

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

October 13, 2020  - avatar Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

How Revenue Marketing Impacts The New 'All-Digital' Buyer’s Journey

How Revenue Marketing Impacts The New 'All-Digital' Buyer’s Journey

September 30, 2020  - avatar Michael Rodriguez

With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

September 2, 2020  - avatar Klaudia Tirico

What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even started documenting some of these talks in our new CXO...

Neuroscientist Carmen Simon Shares Tips For Creating Memorable Marketing Campaigns

Neuroscientist Carmen Simon Shares Tips For Creating Memorable Marketing Campaigns

August 19, 2020  - avatar Michael Rodriguez

Some of the best marketing campaigns are those that tell a story, resonate with audiences and leave a lasting impression. And as the digitalization of B2B marketing continues, marketers must evolve to adopt new tactics that drive audience engagement.

PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign

PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign

June 30, 2020  - avatar By Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

5 Easy Tips For Implementing AI Into Your Marketing Mix

5 Easy Tips For Implementing AI Into Your Marketing Mix

June 17, 2020  - avatar Michael Rodriguez

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

4 Ways To Optimize Your Business Strategy During Covid-19

4 Ways To Optimize Your Business Strategy During Covid-19

May 13, 2020  - avatar Michael Rodriguez

With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by adapting their strategies to stay relevant in their target markets virtually.

DGR Book Club: How Marketers Can Leverage AI To Tell A Story

DGR Book Club: How Marketers Can Leverage AI To Tell A Story

May 5, 2020  - avatar Marjorie Romeyn-Sanabria

COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over digital channels, whether it be email, digital ads, webinars and more. So, it’s on the B2B...

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

April 10, 2020  - avatar Klaudia Tirico

Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration...

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

April 8, 2020  - avatar Marjorie Romeyn-Sanabria

; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important...