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Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

January 14, 2020  - avatar Klaudia Tirico

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who...

A New Era Of B2B Customer Experience: The Context Marketing Revolution

A New Era Of B2B Customer Experience: The Context Marketing Revolution

January 3, 2020  - avatar Brian Anderson

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according to Mathew Sweezey, Marketing Futurist and the Principal for Marketing Insights at Salesforce.

4 Practical Tips To Improve Customer Experiences At Every Interaction

4 Practical Tips To Improve Customer Experiences At Every Interaction

January 2, 2020  - avatar Brian Anderson

Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or prospect. According to customer experience expert and industry keynote speaker Dan Gingiss, it’s vital for all businesses to assess how customers experience their brand at every interaction...

C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

December 18, 2019  - avatar Brian Anderson

Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!

Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer

Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer

December 5, 2019  - avatar Brian Anderson

For the last three years as the VP of Research at SiriusDecisions, Megan Heuer led a team of more than 80 analysts and editorial professionals to guide B2B sales, marketing and product leaders. She founded the account-based marketing practice in 2012 and, previously, led the marketing operations practice. 

3 Lessons Learned For B2B Sales Enablement In The Customer Era

3 Lessons Learned For B2B Sales Enablement In The Customer Era

November 21, 2019  - avatar Brian Faussette

In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up to $2.6 billion by 2024. Also, 76% of organizations increased their enablement budget. This trend in sales enablement is indicative of “the customer era,” a time where customers feel more in control and have higher expectations of the customer experience during the...

4 Tactical Tips To Enhancing The Customer Journey

4 Tactical Tips To Enhancing The Customer Journey

November 20, 2019  - avatar Brian Faussette

As sales and marketing organizations continue to work towards greater alignment to enhance the B2B buying experience, they are not just working to enhance the ways they engage potential clients, but they are also looking for strategies to better retain current clients. Successful teams can navigate the balance between tracking potential clients and retaining current clients, but companies are still...

5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

October 31, 2019  - avatar Andrew Gaffney

Since we cover performance marketing trends on a daily basis, we geek out a bit over any events that cover topics like revenue operations, sales/marketing alignment, ABM and data. That’s why the OpsStars event has emerged as one of our favorite events of the year.

3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

October 21, 2019  - avatar Klaudia Tirico

Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on content and messaging that will move the buyer along their journey that they tend to use the same formats and strategies for customers who have already sealed the deal. New research from Corporate Visions’ revealed that 62% of the market provides the same...

Interactive Content Lessons From The Rosé Mansion

Interactive Content Lessons From The Rosé Mansion

October 16, 2019  - avatar Alicia Esposito, Content4Demand

This blog was originally published on the Content4Demand blog. I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest pop-up experience promising an “immersive experience.” That’s why the Rosé Mansion has become a go-to for me and my friend, who is a graphic...

Listen Up! The B2B Marketing Exchange Podcast Is Here

Listen Up! The B2B Marketing Exchange Podcast Is Here

October 9, 2019  - avatar Klaudia Tirico

via GIPHY   You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020 event. But what if I told you that you don’t have to wait until February 2020 to get your yearly dose...

3 Points To Consider Before Adopting Algorithmic-Guided Selling

3 Points To Consider Before Adopting Algorithmic-Guided Selling

October 1, 2019  - avatar Amanda Hollenbeck

While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready. In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five...

What Worked In 2019? #SPS19 To Share Demand Plan Inspiration For 2020

What Worked In 2019? #SPS19 To Share Demand Plan Inspiration For 2020

September 24, 2019  - avatar Amanda Hollenbeck

Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020.

3 Scrappy Ways To Boost B2B Engagement

3 Scrappy Ways To Boost B2B Engagement

September 23, 2019  - avatar Brian Anderson

Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in other tactics — such as webinars and events — fuel engagement later in the calendar year.

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

September 18, 2019  - avatar Klaudia Tirico

via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of...