PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign
June 30, 2020 
By Sal LoSauro
Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.
5 Easy Tips For Implementing AI Into Your Marketing Mix
June 17, 2020 Michael Rodriguez
The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.
4 Ways To Optimize Your Business Strategy During Covid-19
May 13, 2020 Michael Rodriguez
With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by adapting their strategies to stay relevant in their target markets virtually.
DGR Book Club: How Marketers Can Leverage AI To Tell A Story
May 5, 2020 Marjorie Romeyn-Sanabria
COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over digital channels, whether it be email, digital ads, webinars and more. So, it’s on the B2B...
Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home
April 10, 2020 Klaudia Tirico
Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration...
Watch Now: The Essential Components Of A Cross-Functional ABM Strategy
April 8, 2020 Marjorie Romeyn-Sanabria
; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important...
What Are the Biggest Developments In ABM Now & In The Future?
April 1, 2020 Marjorie Romeyn-Sanabria
Everyone’s talking about and/or doing ABM, but yet, key elements of the strategy can still be confusing to practitioners. Here’s a video that can help answer some of your top ABM questions quickly.
Bridging The Gap Between Physical & Digital: 5 Tips To Get Started
March 18, 2020 Klaudia Tirico
Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.
10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic
March 18, 2020 Kevin Kerner, Mighty&True
This post was originally published on Mighty&True. Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.
You Have To Work From Home … Now What? Productivity Tips From The DGR Team
March 18, 2020 Klaudia Tirico
The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely...
That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event
February 28, 2020 Klaudia Tirico
The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the...
Merkle & Digital Pi Leadership Share New Details On Merger
February 19, 2020 Andrew Gaffney
B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.
Tackling ABM FAQs With Triblio’s Andrew Mahr
February 12, 2020 Klaudia Tirico
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?
3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’
February 10, 2020 Klaudia Tirico
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B marketing today.
It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein
February 7, 2020 
Kim Zimmermann
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B...