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10 B2B Content Marketing Predictions for 2019

10 B2B Content Marketing Predictions for 2019

December 12, 2018  - avatar Alicia Esposito, Content4Demand

This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time! 

B2BMXperts Share What They Are Thankful For In Their Tech Stacks

B2BMXperts Share What They Are Thankful For In Their Tech Stacks

November 28, 2018  - avatar Brian Anderson

  via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.

The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped

The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped

November 21, 2018  - avatar Andrew Gaffney

You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets. 

Podcast: The Future Of Influencer Marketing Is Influencer Relations

Podcast: The Future Of Influencer Marketing Is Influencer Relations

November 14, 2018  - avatar Elise Schoening

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that...

SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investmen…

November 5, 2018  - avatar Klaudia Tirico

As the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over...

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies

October 31, 2018  - avatar Elise Schoening

Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and prospective customers, it might be time to reevaluate your personalized marketing tactics.

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event

October 24, 2018  - avatar Andrew Gaffney

After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives who are either in an Ops role, looking to hire Ops roles, or those simply looking to...

3 Reasons Why Personalization Falls Short For B2B Marketers

3 Reasons Why Personalization Falls Short For B2B Marketers

October 23, 2018  - avatar Marisa Jentz

By now, all marketers should know that personalization is an imperative, not an option. Research shows that 88% of marketers believe that their prospects expect a personalized experience, but just 31% think they are actually getting personalization right. So, what is causing this disconnect? In a recent webcast, Elle Woulfe, VP of Marketing at PathFactory, shared three reasons why personalization efforts are...

Channel Marketing Chat: What’s Fueling The Growing Focus On Partner Programs?

Channel Marketing Chat: What’s Fueling The Growing Focus On Partner Programs?

October 17, 2018  - avatar Brian Anderson

Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in the B2B marketplace.

Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses

Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses

October 16, 2018  - avatar Brian Anderson

Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are...

Podcast: Pipeline Measurement In The Age Of AI

Podcast: Pipeline Measurement In The Age Of AI

October 8, 2018  - avatar Brian Anderson

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand...

DGR Book Club: 3 New Reads To Help Marketing & Sales Teams Grow

DGR Book Club: 3 New Reads To Help Marketing & Sales Teams Grow

October 3, 2018  - avatar Klaudia Tirico

“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me obvious or what? As the end of the year creeps up, and marketers...

Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers

Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers

October 1, 2018  - avatar Brian Anderson

In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers Spotlight Awards, in which they spotlighted 43 marketing professionals that are going above and beyond to orchestrate technology...

5 B2B Brands That Show Us How Social Media Should Be Used

5 B2B Brands That Show Us How Social Media Should Be Used

September 24, 2018  - avatar Elise Schoening

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from...

LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles

September 21, 2018  - avatar Andrew Gaffney

Entering its third year, the Ops-Stars conference has quickly grown to become a must-attend event around Dreamforce in San Francisco for executives in sales/marketing operations, as well as demand gen.