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4 Ways To Optimize Your Business Strategy During Covid-19

4 Ways To Optimize Your Business Strategy During Covid-19

May 13, 2020  - avatar Michael Rodriguez

With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by adapting their strategies to stay relevant in their target markets virtually.

DGR Book Club: How Marketers Can Leverage AI To Tell A Story

DGR Book Club: How Marketers Can Leverage AI To Tell A Story

May 5, 2020  - avatar Marjorie Romeyn-Sanabria

COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over digital channels, whether it be email, digital ads, webinars and more. So, it’s on the B2B...

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

April 10, 2020  - avatar Klaudia Tirico

Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration...

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

April 8, 2020  - avatar Marjorie Romeyn-Sanabria

; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important...

What Are the Biggest Developments In ABM Now & In The Future?

What Are the Biggest Developments In ABM Now & In The Future?

April 1, 2020  - avatar Marjorie Romeyn-Sanabria

Everyone’s talking about and/or doing ABM, but yet, key elements of the strategy can still be confusing to practitioners. Here’s a video that can help answer some of your top ABM questions quickly.

Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

March 18, 2020  - avatar Klaudia Tirico

Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

March 18, 2020  - avatar Kevin Kerner, Mighty&True

This post was originally published on Mighty&True.  Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.

You Have To Work From Home … Now What? Productivity Tips From The DGR Team

You Have To Work From Home … Now What? Productivity Tips From The DGR Team

March 18, 2020  - avatar Klaudia Tirico

The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely...

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

February 28, 2020  - avatar Klaudia Tirico

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the...

Merkle & Digital Pi Leadership Share New Details On Merger

Merkle & Digital Pi Leadership Share New Details On Merger

February 19, 2020  - avatar Andrew Gaffney

B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.

Tackling ABM FAQs With Triblio’s Andrew Mahr

Tackling ABM FAQs With Triblio’s Andrew Mahr

February 12, 2020  - avatar Klaudia Tirico

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?

3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’

3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’

February 10, 2020  - avatar Klaudia Tirico

Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B marketing today.

It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein

It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein

February 7, 2020  - avatar Kim Zimmermann

Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B...

Drumroll Please: 2020 Killer Content Awards Finalists Announced

Drumroll Please: 2020 Killer Content Awards Finalists Announced

January 29, 2020  - avatar Alicia Esposito

We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative.

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

January 14, 2020  - avatar Klaudia Tirico

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who...