October 23, 2018 Marisa Jentz
By now, all marketers should know that personalization is an imperative, not an option. Research shows that 88% of marketers believe that their prospects expect a personalized experience, but just 31% think they are actually getting personalization right.
So, what is causing this disconnect?
In a recent webcast, Elle Woulfe, VP of Marketing at PathFactory, shared three reasons why personalization efforts are...