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The Mx Group’s Kellie de Leon On Successful ABM Beyond Technology

The Mx Group’s Kellie de Leon On Successful ABM Beyond Technology

February 14, 2018  - avatar Klaudia Tirico

With so many solution providers hopping on the ABM train, it’s important for marketers to focus on strategies beyond technology. During a Workshop at the B2B Marketing Exchange, titled: Targets, Insights, Touchpoints – 3 Ways To Operationalize ABM, Kellie de Leon will walk attendees through three key pillars of ABM success.

SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth

SiriusDecisions’ Jay Gaines: B2B CMOs Must Future-Proof Their Business To Drive Growth

February 13, 2018  - avatar Brian Anderson

Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with a limited budget — while also guaranteeing that success can be easily measured. CMOs must refine their operations to streamline their marketing efforts and position their teams to easily measure the impact of future campaigns.

SiriusDecisions’ Terry Flaherty Shares A Roadmap To Move B2B Orgs Beyond The Lead

SiriusDecisions’ Terry Flaherty Shares A Roadmap To Move B2B Orgs Beyond The Lead

February 9, 2018  - avatar Brian Anderson

To enable B2B businesses to make a purchase decision, every stakeholder within the buying unit must be on board. To accomplish this, marketing and sales must align under one common goal to accelerate deals within buying units to create more opportunities — and potential revenue.

Industry Analyst & Author Rebecca Lieb Asks The Tough Questions On Tech In B2B Ad, Owned Channels

Industry Analyst & Author Rebecca Lieb Asks The Tough Questions On Tech In B2B Ad, Owned Channels

February 8, 2018  - avatar Brian Anderson

As the cost — and effectiveness — of paid advertising has been brought under question by the B2B community, the role content plays in these paid, earned and owned channels grows evermore important.

Facebook’s Paul Peterman Discusses Importance Of A Mobile-First B2B Strategy

Facebook’s Paul Peterman Discusses Importance Of A Mobile-First B2B Strategy

February 7, 2018  - avatar Klaudia Tirico

Having a mobile-first mindset is no longer just a strategy for B2C marketers, as a new generation of digitally savvy B2B buyers engages with content on their mobile devices. During this year’s B2B Marketing Exchange, Paul Peterman will present a session titled B2P: The Rise of Business To People, where he will share insights around business decision makers’ mobile and...

MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

MOCCA President Jocelyn King Previews #B2BMX Panel With Top Marketing Ops Execs

February 1, 2018  - avatar Klaudia Tirico

With reporting, insights and data emerging as critical competitive elements of B2B marketing strategy, the marketing operations role has increasingly been in the spotlight. During this year’s Demand Gen Summit at the B2B Marketing Exchange, Jocelyn King will lead a panel of top marketing operations executives to explore key priorities and best practices for the role.

Meet Our #B2BMX Speakers: Andrea Fryrear, AgileSherpas

Meet Our #B2BMX Speakers: Andrea Fryrear, AgileSherpas

January 31, 2018  - avatar Klaudia Tirico

With the B2B Marketing Exchange just around the corner, we wanted to spotlight some of the industry powerhouses taking the stage in Scottsdale next month.

5 Content Repurposing Hacks You Haven’t Heard Before

5 Content Repurposing Hacks You Haven’t Heard Before

January 24, 2018  - avatar Klaudia Tirico

With 2018 in full effect, I’d hate to see killer content from 2017 and earlier get lost or forgotten. I’m a big believer in the “If it ain’t broke, don’t fix it” model, so naturally, content repurposing is a big deal to me. Why create a completely new piece of content about a topic when you already have content that...

3 Reasons Why B2BMX Is Worth The Trip To Arizona

3 Reasons Why B2BMX Is Worth The Trip To Arizona

January 17, 2018  - avatar Erika Goldwater, Contributing Writer

B2B marketers have plenty of events to choose from throughout the year. Everywhere you look, it seems there is a new one popping up and someone is trying to convince you to attend or your organization to sponsor it. But not all events are created equal. Especially when it comes to the quality of content and the value of sponsorship...

Are You Writing The Stories Your Customers Want To Read?

Are You Writing The Stories Your Customers Want To Read?

January 10, 2018  - avatar Terry Moffatt, Contributing Editor

Already a couple of weeks into the New Year, it’s likely that most content marketers have their editorial calendars filled out. But if you’re still at a loss for what stories you should be telling in 2018, a survey by the Aberdeen Group and PJA last Summer offers some hints on the content decision makers are seeking.

30 Minutes With G2 Crowd’s New CMO Ryan Bonnici — Exclusive Q&A

30 Minutes With G2 Crowd’s New CMO Ryan Bonnici — Exclusive Q&A

January 3, 2018  - avatar Klaudia Tirico

Software and service reviews provider G2 Crowd ended 2017 with a bang. Hot off a $30 million funding round, the company tapped former HubSpot Senior Director of Global Marketing Ryan Bonicci as its new CMO. In his new role, Bonicci will be responsible for growing the G2 Crowd brand. On his fourth day on the job, I had a chance to...

B2B Marketing Community Supports Kristen Wendel Recker’s Fight

B2B Marketing Community Supports Kristen Wendel Recker’s Fight

December 27, 2017  - avatar Klaudia Tirico

Demand Gen Report is proud to host the popular B2B Marketing Exchange every year. It is where we get to meet and learn from the B2B community, and spotlight exceptional marketers who are developing innovative strategies and campaigns to fuel their brands.

Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing

Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing

December 20, 2017  - avatar Andrew Gaffney

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution provider Influitive, drew approximately 1,000 attendees and featured an interesting mix of case studies showcasing how companies are using advocacy programs to drive content marketing, support ABM programs and reinforce customer...

How Much You Listen Can Turn Up The Volume On How Well You’re Heard

How Much You Listen Can Turn Up The Volume On How Well You’re Heard

December 13, 2017  - avatar Terry Moffatt, Channel Marketer Report

With so many of us counting on Alexa, Siri and Google Home to listen vigilantly to everything we say, it’s interesting that many marketers don’t make an extra effort to hear what their business partners or customers need or want.

3 Tips To Refine Your Database Strategy In 2018 And Beyond

3 Tips To Refine Your Database Strategy In 2018 And Beyond

December 6, 2017  - avatar Brian Anderson

You often hear the phrase “Content is King” in the B2B marketplace, but everyone knows that content — and almost every other aspect of engaging with prospective customers — is fueled by the data and insights you have in your database. We recently conducted our 2nd annual Database Strategies & Contact Acquisition Survey and learned that a desire for more advanced...