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Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

March 18, 2020  - avatar Klaudia Tirico

Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

March 18, 2020  - avatar Kevin Kerner, Mighty&True

This post was originally published on Mighty&True.  Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.

You Have To Work From Home … Now What? Productivity Tips From The DGR Team

You Have To Work From Home … Now What? Productivity Tips From The DGR Team

March 18, 2020  - avatar Klaudia Tirico

The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely...

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

February 28, 2020  - avatar Klaudia Tirico

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the...

Merkle & Digital Pi Leadership Share New Details On Merger

Merkle & Digital Pi Leadership Share New Details On Merger

February 19, 2020  - avatar Andrew Gaffney

B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.

Tackling ABM FAQs With Triblio’s Andrew Mahr

Tackling ABM FAQs With Triblio’s Andrew Mahr

February 12, 2020  - avatar Klaudia Tirico

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?

3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’

3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’

February 10, 2020  - avatar Klaudia Tirico

Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B marketing today.

It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein

It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein

February 7, 2020  - avatar Kim Zimmermann

Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B...

Drumroll Please: 2020 Killer Content Awards Finalists Announced

Drumroll Please: 2020 Killer Content Awards Finalists Announced

January 29, 2020  - avatar Alicia Esposito

We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative.

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

January 14, 2020  - avatar Klaudia Tirico

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who...

A New Era Of B2B Customer Experience: The Context Marketing Revolution

A New Era Of B2B Customer Experience: The Context Marketing Revolution

January 3, 2020  - avatar Brian Anderson

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according to Mathew Sweezey, Marketing Futurist and the Principal for Marketing Insights at Salesforce.

4 Practical Tips To Improve Customer Experiences At Every Interaction

4 Practical Tips To Improve Customer Experiences At Every Interaction

January 2, 2020  - avatar Brian Anderson

Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or prospect. According to customer experience expert and industry keynote speaker Dan Gingiss, it’s vital for all businesses to assess how customers experience their brand at every interaction...

C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

December 18, 2019  - avatar Brian Anderson

Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!

Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer

Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer

December 5, 2019  - avatar Brian Anderson

For the last three years as the VP of Research at SiriusDecisions, Megan Heuer led a team of more than 80 analysts and editorial professionals to guide B2B sales, marketing and product leaders. She founded the account-based marketing practice in 2012 and, previously, led the marketing operations practice. 

3 Lessons Learned For B2B Sales Enablement In The Customer Era

3 Lessons Learned For B2B Sales Enablement In The Customer Era

November 21, 2019  - avatar Brian Faussette

In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up to $2.6 billion by 2024. Also, 76% of organizations increased their enablement budget. This trend in sales enablement is indicative of “the customer era,” a time where customers feel more in control and have higher expectations of the customer experience during the...