Tips For Building & Leading A Marketing Team From A Hands-On CMO
September 11, 2019 
Brian Anderson
Building a marketing department from the ground up is difficult, especially one that can scale as the company grows. But it’s possible if you have the proper foundation — even if you’re the sole person on the marketing team. Ellie Mirman, CMO of the market and competitive intelligence company Crayon, has a wealth of experience with building scrappy marketing teams from...
3 Agile Marketing Fails (And How To Fix Them)
September 4, 2019 
Klaudia Tirico
While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.
Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience
August 22, 2019 Klaudia Tirico
Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and editorial team.
Top Quotes From #B2BSMX
August 21, 2019 Demand Gen Report Team
We're still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office. In case you missed out on the fun, we've rounded...
How To Fine-Tune Your Data Strategies With Webinars
August 8, 2019 Elise Schoening
The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing around the same data, the list is endless. And thanks to GDPR, the pressure is...
The Ultimate #B2BSMX Bucket List
August 7, 2019 Klaudia Tirico
We’re less than a week away from the first-ever B2B Sales & Marketing Exchange and the entire Demand Gen Report team is gearing up for kick off. More than 1,000 B2B marketing and sales professionals will make their way to the brand-new Boston Encore Harbor Resort for two days’ worth of learning and networking with their peers. I, for one...
5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX
July 30, 2019 Marisa Jentz
The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor).
Getting Serial With B2B: 3 Examples Of Bingeworthy Content
July 12, 2019 Elise Schoening
When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.
5 #Bii19 Sessions On My Can’t-Miss List
July 10, 2019 Brianna Ruback
In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help. From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19)...
Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed
June 26, 2019 Elise Schoening
Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of marketing resources and 33% say it has streamlined the customer acquisition path.
10 Quotes From ABM Revealed To Make You Rethink Your Campaigns
June 25, 2019 Brianna Ruback
Last week, the AMB Leadership Alliance hosted ABM Revealed: How to Align, Engage and Measure for B2B Success, a two-and-a-half-hour virtual “master class” designed to provide registrants with strategic takeaways to help them maximize their ABM achievements.
M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation
June 19, 2019 Andrew Gaffney
The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories.
‘ABM Revealed’ Is A One-Stop-Shop For Modern Marketing Leaders
June 18, 2019 Brianna Ruback
Although ABM has become an increasingly popular strategy for B2B companies, many organizations have a difficult time carrying out an effective account-based strategy from start to finish. That’s where the ABM Revealed event comes in.
Choose Your Own Adventure At #B2BSMX
June 12, 2019 Marisa Jentz
Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.
Revisit Your Messaging Strategy For The New Buyer’s Journey
June 3, 2019 Brenda Caine, Content4Demand
It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger...