Getting Serial With B2B: 3 Examples Of Bingeworthy Content
July 12, 2019 
Elise Schoening
When it comes to content binging, the usual crop of names often comes to mind: “Stranger Things,” “Orange Is The New Black” and “Big Little Lies.” But content binging is no longer confined to just Netflix and Hulu.
5 #Bii19 Sessions On My Can’t-Miss List
July 10, 2019 Brianna Ruback
In our digital age, having the right resources is pivotal to success. But as more tools and trends pop up left and right, it can be overwhelming to cut through the clutter and find what works best for your company. That’s why #bii19 is here to help. From July 15-19, Demand Gen Report will host its Buyer Insights & Intelligence Series (#bii19)...
Salesforce Exec Shares 4 Steps To A Successful ABM Strategy During ABM Revealed
June 26, 2019 Elise Schoening
Rolling out an ABM campaign is no small task, but research from Demand Gen Report shows that potential payoffs are big. More than half of B2B organizations (56%) say ABM has improved marketing and sales alignment, 46% say it has resulted in a more efficient use of marketing resources and 33% say it has streamlined the customer acquisition path.
10 Quotes From ABM Revealed To Make You Rethink Your Campaigns
June 25, 2019 Brianna Ruback
Last week, the AMB Leadership Alliance hosted ABM Revealed: How to Align, Engage and Measure for B2B Success, a two-and-a-half-hour virtual “master class” designed to provide registrants with strategic takeaways to help them maximize their ABM achievements.
M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation
June 19, 2019 Andrew Gaffney
The month of June brought in a heat wave of M&A activity in the software/technology category, and the megadeals that took place could point to future deals more directly impacting the martech and salestech categories.
‘ABM Revealed’ Is A One-Stop-Shop For Modern Marketing Leaders
June 18, 2019 Brianna Ruback
Although ABM has become an increasingly popular strategy for B2B companies, many organizations have a difficult time carrying out an effective account-based strategy from start to finish. That’s where the ABM Revealed event comes in.
Choose Your Own Adventure At #B2BSMX
June 12, 2019 Marisa Jentz
Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.
Revisit Your Messaging Strategy For The New Buyer’s Journey
June 3, 2019 Brenda Caine, Content4Demand
It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger...
The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs
May 29, 2019 Elise Schoening
Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.
5 B2B Innovator Award Winners To Inspire You In 2019
May 22, 2019 Elise Schoening
B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage.
Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing
May 13, 2019 Elise Schoening
This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards since joining the company in September, what attendees can expect at the event, how video marketing strategies are...
Top 10 Quotes From #COS19
May 8, 2019 Demand Gen Report Team
This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.
PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences
May 1, 2019 
Brian Anderson
Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade.
DGR Book Club: 2019 Reads To Add To Your List
April 23, 2019 Elise Schoening
Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
April 17, 2019 Andrew Gaffney
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target, determine what the call-to-action (CTA) would be as a conversion point (sound familiar?), and...