5 Fresh Takeaways That Changed Even My View On Account-Based Strategies
February 13, 2019 
Brian Anderson
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with our friends at Engagio, I realized that there is always something to learn when...
The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention
February 6, 2019 
John Gaffney, Contributing Writer
Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention rate. The company kept 97% of its customers during 2017-2018. “I’d say that, over the past five years...
4 Simple Steps To Marie Kondo Your Marketing Data
January 30, 2019 Elise Schoening
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.
3 Misconceptions Of B2B Sales Engagement Dogma
January 23, 2019 Brian Anderson
There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training that it is considered doctrine — when in reality, it varies from buyer to buyer.
How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase
January 16, 2019 Elise Schoening
Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the community and connect with other users.
The #B2BMX Afterparty: How To Keep The Fun Times Going In Scottsdale
January 8, 2019 Klaudia Tirico
Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of your peers in a beautiful desert oasis with a plethora of things to do?
Top B2B Marketers Share Their New Year’s Resolutions
January 2, 2019 Marisa Jentz
As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life. If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of Google, Kelvin Gee of Oracle and Michael Brenner...
Which Of These 6 Companies Will Win Our First B2B’s Choice Award?
December 19, 2018 Elise Schoening
The B2B Marketing Exchange is less than 100 days away and we need your help picking the winner of a brand new Killer Content Awards category: the B2B’s Choice Award, which will be voted on by the public.
10 B2B Content Marketing Predictions for 2019
December 12, 2018 Alicia Esposito, Content4Demand
This blog was originally posted on Content4Demand. It’s December and you know what that means: It’s predictions time!
B2BMXperts Share What They Are Thankful For In Their Tech Stacks
November 28, 2018 Brian Anderson
via GIPHY Thanksgiving has come and gone, but there is still a lot to be thankful for as we move into the holiday season and prep for the New Year. Tech stacks, in particular, have been the saving grace for many B2B marketers — positioning them to automate aspects of their buyer’s journey, personalize engagement and scale their teams’ efforts.
The Gift That Keeps On Giving: Innovative Examples Of How Content Can Be Re-Wrapped
November 21, 2018 Andrew Gaffney
You’ve likely heard the analogy about how using all of the parts of your leftover Thanksgiving turkey can be applied to your content marketing strategy. NewsCred just published a timely blog on the topic, properly crediting Rebecca Lieb for demonstrating how creative uses of long-form content can be easily spun into shorter, derivative assets.
Podcast: The Future Of Influencer Marketing Is Influencer Relations
November 14, 2018 Elise Schoening
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that...
SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investmen…
November 5, 2018 Klaudia Tirico
As the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over...
Pimp My Personalization: New Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies
October 31, 2018 Elise Schoening
Mastering personalized marketing is a lot like owning a car — your once shiny, new tools will need an upgrade and a fresh coat of paint every now and then. As marketing technology evolves and B2B companies are able to glean more information than before on current and prospective customers, it might be time to reevaluate your personalized marketing tactics.
Top Marketing Execs Predict Growing Influence For Operations Roles Following Ops-Stars Event
October 24, 2018 Andrew Gaffney
After starting out three years ago as a small satellite event during Dreamforce, the Ops-Stars Conference has quickly grown to attract more than 1,500 attendees, 40 sessions and 26 sponsors. Hosted by LeanData, the event has become the lead forum for B2B executives who are either in an Ops role, looking to hire Ops roles, or those simply looking to...