Talking Politics: How Grant Thornton Found The Political Pulse For Killer Content
October 18, 2017 
Alicia Esposito, Content4Demand
There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics.
With Channel Sales Soaring, Shouldn’t You Be A Partner Marketing Wizard?
October 11, 2017 
Terry Moffatt, Channel Marketer Report
The news that Dell EMC’s indirect business will account for more than 60% of its overall revenue by 2020 is not surprising. Already two-thirds of all IT products and services are sold through channels. And it’s estimated that as much as 75% of all global trade is generated through the channel.
Exclusive Q&A: Marketing In The Age Of AI
October 4, 2017 Klaudia Tirico
Marketers, brace yourselves: machines are coming to take over your jobs. But fear not! A new book from authors Nancy A. Shenker and Jim D’Arcangelo — titled: Embrace The Machine: 111 Ways AI Will Change Your Marketing Job — aims to prepare modern marketers to accept AI, learn about it and embrace the change so both humans and machines can...
3 Ways To Optimize Digital Marketing And Retargeting Spend
September 27, 2017 Andrew Fegley, Remarketable
I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest as the media relayed the report’s findings:
Three Reasons Sales And Marketing Teams Struggle To Drive ROI
September 20, 2017 Brian Anderson
Tech and data continue to fuel and operate B2B marketing and sales efforts, but the ongoing challenge of driving ROI — and being able to prove it — leaves many companies still struggling.
Marketers Want To Crunch The Numbers, But May Need Help Sweating The Details
September 12, 2017 Terry Moffatt, Contributing Editor
According to Demand Gen Report’s 2017 Marketing Measurement and Attribution survey, almost three-quarters of those surveyed said they want deeper metrics to show the impact on pipeline and revenue.
Measurement And Revenue Optimization Has Officially Arrived, As Dedicated Gathering Launches In San Fran
September 6, 2017 Andrew Gaffney
Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from different roles — all with the common interest in measuring and optimizing marketing and sales performance.
7 Content Marketing Tips & Takeaways From Uberflip’s Content Experience Event
August 30, 2017 Klaudia Tirico
Content makes the marketing world go ‘round. It is often one of the first ways a potential buyer is introduced to your company, so it is crucial to develop meaningful and relevant content for target audiences.
How OpenText's Buyer-Focused Campaign Saw Surprising Results While Resonating With Their Audience
August 22, 2017 Brian Anderson
As marketers push on in their strive for buyer centricity in their campaigns and messaging, a lot of tweaking and fine tuning comes into play. And while buyers' paths to purchase certainly aren't linear, today's technology allows marketers to gain vast insight on target audiences. But even with all that insight, there is always a possibility that something just works...
B2B Marketers Rethinking Lead Nurture Strategies As Acceleration Programs Stall
August 16, 2017 Brian Anderson
Given the long sales cycles most B2B organizations have, lead nurturing is typically a critical part of marketing strategies. However, a sneak peek at the preliminary results from our annual Lead Nurturing & Acceleration Benchmark Survey reveal that B2B marketers are struggling with the results of their campaigns to maintain or advance the initial interest of prospects.
Why Is It So Hard To Create Personal Content?
August 9, 2017 Brian Anderson
I ask myself the above question far too often — and I go through A LOT of content while researching new story topics or potential news to share with all our loyal subscribers. Nothing upsets me more than coming across a “5 Innovative Ways To Boost Your Demand Gen Efforts” type E-book, in which these five “innovative” ways are blatantly...
Triblio’s Andre Yee Makes A Case For ABM At #Bii17
August 2, 2017 Klaudia Tirico
I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide have benefitted from ABM — (enter shameless plug for our sister publication ABM In Action, #sorrynotsorry) — but why...
Reviews Are In: Sneak Peek Into How B2B Brands Are Tackling The Growing Influence Of Peers
July 26, 2017 Matthew Halchak
B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users gives prospective buyers transparent insights into aspects such as ease of use, ROI and deployment time...
What Can B2B Content Marketers Learn From Amazon Spark?
July 19, 2017 Brian Anderson
During my morning peruse through the latest tech announcements in the B2B marketplace, I often come across new technologies geared toward consumers that can have vast similarities in the B2B world.
5 Key Trends Sales Teams Need To Address From The New B2B Buyer’s Study
July 12, 2017 Andrew Gaffney
In the first few years we conducted our B2B Buyer’s Survey, a lot of the focus was around how an increasing amount of the decision-making process took place before a buyer ever engaged with a sales representative.