How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery
New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were…
Blog January 15
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The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative…
Blog January 8
CIOs Struggle To Define AI Value, But Continue To Invest In New Projects
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for…
Blog December 18
75% Of Most Visited Websites Not Compliant With Privacy Regulations: Privado Research
The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. —…
Blog December 4
Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret
More than half (59%) of global businesses regret at least one software purchase they made in past 18…
Blog November 27
Less Is More: Simplifying Content Curation In B2B Marketing
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024…
Blog November 20
The 2025 B2B Marketing Outlook Guide For Advertisers
Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39%…
Blog November 11
5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters
If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to…
Blog October 30
How Flexible Frameworks Will Drive 2025 Sales & Marketing: Strategy & Planning Series Preview
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are…
Blog October 16
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand…
Blog October 9
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…
Blog October 2
The Millennial Playbook: Engaging Modern B2B Decision Makers In 4 Steps
As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures.…
Blog September 25
Resources
Events & Webinars
How Cisco Re-imagined Its Demand Strategy To Maximize ROI
January 15, 2025
Reimagining ABM With AI
December 18, 2024
