Bridging The Gap Between Physical & Digital: 5 Tips To Get Started
March 18, 2020 
Klaudia Tirico
Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.
10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic
March 18, 2020 Kevin Kerner, Mighty&True
This post was originally published on Mighty&True. Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.
You Have To Work From Home … Now What? Productivity Tips From The DGR Team
March 18, 2020 Klaudia Tirico
The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely...
That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event
February 28, 2020 Klaudia Tirico
The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the...
Merkle & Digital Pi Leadership Share New Details On Merger
February 19, 2020 Andrew Gaffney
B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit.
Tackling ABM FAQs With Triblio’s Andrew Mahr
February 12, 2020 Klaudia Tirico
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?
3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’
February 10, 2020 Klaudia Tirico
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about the importance of brand. One quote that stuck out to me was, “brand is demand and demand is brand.” He said that the two go hand in hand in B2B marketing today.
It’s Time To Get Emotional About B2B Marketing: Insights On Brand From Tom Stein
February 7, 2020 
Kim Zimmermann
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland. Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B...
Drumroll Please: 2020 Killer Content Awards Finalists Announced
January 29, 2020 Alicia Esposito
We know that the content marketing landscape is more competitive than ever. It’s not just that there’s more content; it’s the fact that a lot of the content is exceptional. It’s relevant, compelling, even creative.
Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events
January 14, 2020 Klaudia Tirico
I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who...
A New Era Of B2B Customer Experience: The Context Marketing Revolution
January 3, 2020 
Brian Anderson
We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according to Mathew Sweezey, Marketing Futurist and the Principal for Marketing Insights at Salesforce.
4 Practical Tips To Improve Customer Experiences At Every Interaction
January 2, 2020 Brian Anderson
Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or prospect. According to customer experience expert and industry keynote speaker Dan Gingiss, it’s vital for all businesses to assess how customers experience their brand at every interaction...
C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition
December 18, 2019 Brian Anderson
Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!
Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer
December 5, 2019 Brian Anderson
For the last three years as the VP of Research at SiriusDecisions, Megan Heuer led a team of more than 80 analysts and editorial professionals to guide B2B sales, marketing and product leaders. She founded the account-based marketing practice in 2012 and, previously, led the marketing operations practice.
3 Lessons Learned For B2B Sales Enablement In The Customer Era
November 21, 2019 Brian Faussette
In 2019, the sales enablement platform market tallied $1.1 billion, and that number is projected to climb up to $2.6 billion by 2024. Also, 76% of organizations increased their enablement budget. This trend in sales enablement is indicative of “the customer era,” a time where customers feel more in control and have higher expectations of the customer experience during the...