Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing
May 13, 2019 
Elise Schoening
This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards since joining the company in September, what attendees can expect at the event, how video marketing strategies are...
Top 10 Quotes From #COS19
May 8, 2019 Demand Gen Report Team
This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.
PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences
May 1, 2019 
Brian Anderson
Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade.
DGR Book Club: 2019 Reads To Add To Your List
April 23, 2019 Elise Schoening
Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?
Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups
April 17, 2019 Andrew Gaffney
There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target, determine what the call-to-action (CTA) would be as a conversion point (sound familiar?), and...
The 3 Key Decisions To Webcast Series Success
April 10, 2019 Brian Anderson
Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3 Communications umbrella, believe that the key to a successful webcast series lies in first defining production...
19 B2B Marketers To Follow In 2019
April 3, 2019 Marisa Jentz
We're constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s important to stay connected throughout the year and be inspired and challenged by our peers. Check out some of the top marketers specializing in areas such as ABM, influencer marketing, digital marketing and more that we...
3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List
March 27, 2019 Klaudia Tirico
Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat. If all of the above sounds like a damn good time, then mark your calendars for the B2B Sales &...
Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution
March 19, 2019 Klaudia Tirico
I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the “sales revolution,” which focuses on how sales teams must cater to digital transformation and practice new...
Top #KeynoteInks Takeaways From The B2B Marketing Exchange
March 13, 2019 Brian Anderson
At this year’s B2B Marketing Exchange, the team at Quarry partnered with Kelly Kingman and the B2B News Network to create beautiful #KeynoteInks of some of the most tweeted moments from the event. Twitter was a buzz with a variety of quotable quips from the event, but Kingman and her team caught some of the best ones and used them...
Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less
March 6, 2019 Demand Gen Report Team
More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.
Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote
February 20, 2019 Klaudia Tirico
The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to buyer preferences and needs.
5 Fresh Takeaways That Changed Even My View On Account-Based Strategies
February 13, 2019 Brian Anderson
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with our friends at Engagio, I realized that there is always something to learn when...
The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention
February 6, 2019 John Gaffney, Contributing Writer
Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention rate. The company kept 97% of its customers during 2017-2018. “I’d say that, over the past five years...
4 Simple Steps To Marie Kondo Your Marketing Data
January 30, 2019 Elise Schoening
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.