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TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

October 13, 2020  - avatar Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

How Revenue Marketing Impacts The New 'All-Digital' Buyer’s Journey

How Revenue Marketing Impacts The New 'All-Digital' Buyer’s Journey

September 30, 2020  - avatar Michael Rodriguez

With the digitalization of B2B, marketers have access to more marketing tools, leads and data to inform their revenue and marketing strategies. Revenue marketers in particular are responsible for converting prospects and leads into customers, and the current B2B landscape has solidified their new role as leaders in the buyer’s journey.

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

DGR Book Club: Author Laura Patterson Shares Fundamentals Of Customer-Centricity, Inspiration Behind New Book On Growth

September 2, 2020  - avatar Klaudia Tirico

What I love most about my job is that I get to talk to a ton of smart, inspiring marketing and sales professionals on a daily basis. Whether they are influencers in the space, speakers, authors — you name it — my days are filled with great conversations. I even started documenting some of these talks in our new CXO...

Neuroscientist Carmen Simon Shares Tips For Creating Memorable Marketing Campaigns

Neuroscientist Carmen Simon Shares Tips For Creating Memorable Marketing Campaigns

August 19, 2020  - avatar Michael Rodriguez

Some of the best marketing campaigns are those that tell a story, resonate with audiences and leave a lasting impression. And as the digitalization of B2B marketing continues, marketers must evolve to adopt new tactics that drive audience engagement.

PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign

PFL Reveals The Inspiration Behind Its Preferred Address Opt-In Campaign

June 30, 2020  - avatar By Sal LoSauro

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

5 Easy Tips For Implementing AI Into Your Marketing Mix

5 Easy Tips For Implementing AI Into Your Marketing Mix

June 17, 2020  - avatar Michael Rodriguez

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

4 Ways To Optimize Your Business Strategy During Covid-19

4 Ways To Optimize Your Business Strategy During Covid-19

May 13, 2020  - avatar Michael Rodriguez

With the advent of social distancing and work-from-home policies, the B2B industry has experienced an abrupt — but not unforeseen — digital-only reality. As a result, companies need to shift toward maintaining business operations, inspiring buyer confidence by adapting their strategies to stay relevant in their target markets virtually.

DGR Book Club: How Marketers Can Leverage AI To Tell A Story

DGR Book Club: How Marketers Can Leverage AI To Tell A Story

May 5, 2020  - avatar Marjorie Romeyn-Sanabria

COVID-19 has changed the game for everyone in martech. In the age of social distancing, a crucial component of reeling in customers – the in-person event – has been suspended indefinitely. Now more than ever, it is important to reach consumers and prospects over digital channels, whether it be email, digital ads, webinars and more. So, it’s on the B2B...

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

Clear Your Schedule And Enjoy #B2BMX From The Comfort Of Your Home

April 10, 2020  - avatar Klaudia Tirico

Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration...

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

Watch Now: The Essential Components Of A Cross-Functional ABM Strategy

April 8, 2020  - avatar Marjorie Romeyn-Sanabria

; Last week, we published a video uncovering the biggest developments in ABM. This week, we’re sharing more ABM insights from Demand Gen Report’s Andrew Gaffney and Andrew Mahr, Chief Customer Officer at Triblio. Recorded live at #B2BMX as part of Triblio’s “Ask an ABM Expert” series, this conversation covers sales activation in a more nuanced way, and why it’s important...

What Are the Biggest Developments In ABM Now & In The Future?

What Are the Biggest Developments In ABM Now & In The Future?

April 1, 2020  - avatar Marjorie Romeyn-Sanabria

Everyone’s talking about and/or doing ABM, but yet, key elements of the strategy can still be confusing to practitioners. Here’s a video that can help answer some of your top ABM questions quickly.

Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

Bridging The Gap Between Physical & Digital: 5 Tips To Get Started

March 18, 2020  - avatar Klaudia Tirico

Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

10 Ways To Revise Your B2B Marketing In Light Of A Global Pandemic

March 18, 2020  - avatar Kevin Kerner, Mighty&True

This post was originally published on Mighty&True.  Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.

You Have To Work From Home … Now What? Productivity Tips From The DGR Team

You Have To Work From Home … Now What? Productivity Tips From The DGR Team

March 18, 2020  - avatar Klaudia Tirico

The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely...

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

That’s A Wrap On #B2BMX! Re-Live The Fun With Favorite Quotes & Tidbits From The Event

February 28, 2020  - avatar Klaudia Tirico

The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the...