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3 New Ways To Reach Target Audiences Through Social Media

3 New Ways To Reach Target Audiences Through Social Media

June 20, 2018  - avatar Elise Schoening

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, they shouldn’t forget about social media.

Sneak Peek: 5 Highly Anticipated Sessions For The 2018 Growth Acceleration Summit

Sneak Peek: 5 Highly Anticipated Sessions For The 2018 Growth Acceleration Summit

June 13, 2018  - avatar Brian Anderson

The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is happening; what’s there not to love?

Ipswitch Spills The Details On How To Craft Award-Winning Content

Ipswitch Spills The Details On How To Craft Award-Winning Content

June 6, 2018  - avatar Klaudia Tirico

No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them do their jobs better. Gone are the days where the blog section of a company’s website is packed with product-related information.

Expansion Of ABM Innovation Summit Rolls On With Virtual Event Going Live On June 6th

Expansion Of ABM Innovation Summit Rolls On With Virtual Event Going Live On June 6th

May 30, 2018  - avatar Andrew Gaffney

If there was still any doubt that account-based marketing had arrived as an official category and major driver for B2B organizations, the Demandbase ABM Innovation Summit held last month in San Francisco put them to rest. Consider just a few of the developments from the event:

Demandbase Shares The Story Behind Its 'ABM Is A Team Sport' Campaign

Demandbase Shares The Story Behind Its 'ABM Is A Team Sport' Campaign

May 22, 2018  - avatar Sal LoSauro

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

Experts Weigh In On Seismic Acquisition Of SAVO Group

Experts Weigh In On Seismic Acquisition Of SAVO Group

May 16, 2018  - avatar Elise Schoening

Noticed a lot of company mergers and acquisitions these days? Well the good news is you’re not alone and there’s no need to get your glasses checked. The trend of B2B company mergers and acquisitions has remained steadfast in the early months of 2018 and no, this isn’t fake news.

3 Things To Keep In Mind For GDPR Email Messaging

3 Things To Keep In Mind For GDPR Email Messaging

May 8, 2018  - avatar Brian Anderson

We’re coming down to the wire for GDPR compliance. I’m sure all our readers are quite familiar with it; especially those who tuned into Demand Gen Report’s livestream podcast about the topic. But judging by the number of emails I’m receiving asking me to re-opt-in to keep receiving their content, B2B marketing teams are starting to feel the pressure to...

An Inside Look At LookBookHQ’s ‘The Great Gate Debate’ Campaign

An Inside Look At LookBookHQ’s ‘The Great Gate Debate’ Campaign

May 3, 2018  - avatar Sal LoSauro

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them.

3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up

3 Ways To Amp Up Your Campaigns With Live & Digital Events Your Buyers Will Eat Up

May 2, 2018  - avatar Klaudia Tirico

Today’s B2B buyers are really specific when it comes to content consumption. Demand Gen Report’s 2018 Content Preferences Survey found that buyers are becoming more discerning and selective in the content they decide to consume. In addition:

3 Marketing Strategy Podcasts You Should Follow

3 Marketing Strategy Podcasts You Should Follow

April 25, 2018  - avatar Elise Schoening

Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a key channel for both business-related thought leadership and for plain old fun. For many, they have become a critical part of their morning diet.

Do Emojis Work In B2B?

Do Emojis Work In B2B?

April 18, 2018  - avatar Elise Schoening

First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.

Modern CX Preview: Oracle Exec Discusses Moving From Creative- To Data-Driven Campaigns

Modern CX Preview: Oracle Exec Discusses Moving From Creative- To Data-Driven Campaigns

April 6, 2018  - avatar Brian Anderson

Digital transformation has given B2B companies new and innovative ways to enhance their buyer’s experience. While it positions marketers to creatively engage and nurture prospects, innovation has also enabled B2B marketing and sales reps to gain deep insights into buyer needs and expectations.

ABM Innovation Summit Preview: LinkedIn Executive Highlights The Importance Of Account Reorientation & Discovery

ABM Innovation Summit Preview: LinkedIn Executive Highlights The Importance Of Account Reorientation & Discovery

April 4, 2018  - avatar Andrew Gaffney

Looking forward to next week’s ABM Innovation Summit in San Francisco, we had the chance to connect with Mike Romoff, Head of Global Agency and Channel Sales at LinkedIn, to examine the critical role social is playing to driving successful account strategies.

Madison Logic's Tom O'Regan Shares Thoughts On ABM Maturity

Madison Logic's Tom O'Regan Shares Thoughts On ABM Maturity

March 28, 2018  - avatar Elise Schoening

Account-based marketing is more than just a buzzword. Marketers have begun to pick up on the value of ABM and many are allocating between 5% to 7% of their budget for ABM strategies.

How To Run Marketing Like A Business: 4 Top Execs Share Their Approach

How To Run Marketing Like A Business: 4 Top Execs Share Their Approach

March 21, 2018  - avatar Sam Melnick, Contributing Writer

The demands on a modern marketing team are ever-changing. What hasn’t changed, however, is the need to demonstrate transparency, accountability and impact on the business. These needs are greater than ever.