Channel Marketing Chat: What’s Fueling The Growing Focus On Partner Programs?
October 17, 2018 
Brian Anderson
Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in the B2B marketplace.
Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses
October 16, 2018 Brian Anderson
Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are...
Podcast: Pipeline Measurement In The Age Of AI
October 8, 2018 Brian Anderson
In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand...
DGR Book Club: 3 New Reads To Help Marketing & Sales Teams Grow
October 3, 2018 
Klaudia Tirico
“Summer reading” may be a thing, but in my opinion, Fall is the ultimate season for snuggling up at home with a good book and a pumpkin spiced latte — preferably after a long day of apple picking and wine tasting while wearing plaid. Is the Millennial in me obvious or what? As the end of the year creeps up, and marketers...
Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers
October 1, 2018 Brian Anderson
In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers Spotlight Awards, in which they spotlighted 43 marketing professionals that are going above and beyond to orchestrate technology...
5 B2B Brands That Show Us How Social Media Should Be Used
September 24, 2018 Elise Schoening
Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey. Yet, research from...
LeanData CEO And CMO Provide An Advanced Look At Ops-Stars Event, Trends Impacting Ops Roles
September 21, 2018 Andrew Gaffney
Entering its third year, the Ops-Stars conference has quickly grown to become a must-attend event around Dreamforce in San Francisco for executives in sales/marketing operations, as well as demand gen.
Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems
September 21, 2018 Brian Anderson
In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during...
Want Channel Partner Help With Marketing? Simplify Co-Branding Guidelines
September 19, 2018 Terry Moffatt, Channel Marketer Report
via GIPHY There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their products and services, it might be a good idea to loosen the reins on their co-branding guidelines.
Podcast: Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success
September 14, 2018 Elise Schoening
In an interview with Demand Gen Report's Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help marketers enhance and better manage customer relationships when used correctly. Listen to the full podcast to hear more of Anne's insights:
Molly Graham: ‘9 Things I Wish Someone Had Told Me About Working Inside A Scaling Company’
September 12, 2018 Brian Anderson
via GIPHY Judging by Demand Gen Report’s subscriber list, most of our reader base is currently employed at B2B businesses in a stage of rapid growth and scale. This is no small endeavor; and I know from my own experience that a lot of time, passion and coffee goes into helping a growing business meet its goals.
Podcast: Jay Baer Discusses Content Marketing Challenges, Importance Of Relevant Messaging, Alignment
September 10, 2018 Klaudia Tirico
During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering...
TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline
September 5, 2018 Sal LoSauro
Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but with a B2B marketing twist. Each month, I will spotlight a cool, eye-catching and thought-provoking campaign or project — and the marketers behind them. This week, I spoke with Lauren Mead, CMO of TimeTrade, about the company’s "Selling is a Team Sport" campaign, which used...
Podcast: Exclusive Interview: Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition
September 4, 2018 Demand Gen Report Team
In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift...
B2B Buying Journeys May Stretch 12 Months Or Beyond, But Most Key Decisions Are Made In The First 90 Days
August 29, 2018 Andrew Gaffney
We recently wrapped up our seventh annual B2B Buyers Survey, and, as always, were intrigued to hear straight from more than 200 executives who had been directly involved in a B2B purchase decision (with 72% being the primary decision maker) in the past 12 months.