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5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

5 Reasons Why We Can’t Wait For This Year’s OpsStars Event

October 31, 2019  - avatar Andrew Gaffney

Since we cover performance marketing trends on a daily basis, we geek out a bit over any events that cover topics like revenue operations, sales/marketing alignment, ABM and data. That’s why the OpsStars event has emerged as one of our favorite events of the year.

3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

3 Actionable Tips For Maintaining Happy & Healthy Customer Relationships

October 21, 2019  - avatar Klaudia Tirico

Oftentimes, acquiring new customers takes precedence over retaining existing ones. Marketing and sales teams are so focused on content and messaging that will move the buyer along their journey that they tend to use the same formats and strategies for customers who have already sealed the deal. New research from Corporate Visions’ revealed that 62% of the market provides the same...

Interactive Content Lessons From The Rosé Mansion

Interactive Content Lessons From The Rosé Mansion

October 16, 2019  - avatar Alicia Esposito, Content4Demand

This blog was originally published on the Content4Demand blog. I’m not going to lie, I’m a sucker for a good Instagrammable moment. I’ll take a snap of my breakfast (no shame), revel in some post-workout pride and venture to the latest pop-up experience promising an “immersive experience.” That’s why the Rosé Mansion has become a go-to for me and my friend, who is a graphic...

Listen Up! The B2B Marketing Exchange Podcast Is Here

Listen Up! The B2B Marketing Exchange Podcast Is Here

October 9, 2019  - avatar Klaudia Tirico

via GIPHY   You’ve probably already heard about Demand Gen Report’s premiere marketing event, the B2B Marketing Exchange, from your peers and colleagues. You might have even attended in the past — or, better yet, are already registered for the 2020 event. But what if I told you that you don’t have to wait until February 2020 to get your yearly dose...

3 Points To Consider Before Adopting Algorithmic-Guided Selling

3 Points To Consider Before Adopting Algorithmic-Guided Selling

October 1, 2019  - avatar Amanda Hollenbeck

While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready. In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five...

What Worked In 2019? #SPS19 To Share Demand Plan Inspiration For 2020

What Worked In 2019? #SPS19 To Share Demand Plan Inspiration For 2020

September 24, 2019  - avatar Amanda Hollenbeck

Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020.

3 Scrappy Ways To Boost B2B Engagement

3 Scrappy Ways To Boost B2B Engagement

September 23, 2019  - avatar Brian Anderson

Whether you’re a growing startup or an enterprise business, its oftentimes difficult to keep the content calendar filled with relevant insights. However, many businesses are looking to take scrappier approaches to content creation, ensuring that investments in other tactics — such as webinars and events — fuel engagement later in the calendar year.

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

September 18, 2019  - avatar Klaudia Tirico

via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of...

Tips For Building & Leading A Marketing Team From A Hands-On CMO

Tips For Building & Leading A Marketing Team From A Hands-On CMO

September 11, 2019  - avatar Brian Anderson

Building a marketing department from the ground up is difficult, especially one that can scale as the company grows. But it’s possible if you have the proper foundation — even if you’re the sole person on the marketing team. Ellie Mirman, CMO of the market and competitive intelligence company Crayon, has a wealth of experience with building scrappy marketing teams from...

3 Agile Marketing Fails (And How To Fix Them)

3 Agile Marketing Fails (And How To Fix Them)

September 4, 2019  - avatar Klaudia Tirico

While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.

Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience

Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience

August 22, 2019  - avatar Klaudia Tirico

Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and editorial team.

Top Quotes From #B2BSMX

Top Quotes From #B2BSMX

August 21, 2019  - avatar Demand Gen Report Team

We're still coming down from the high of the excitement at our first-ever B2B Sales & Marketing Exchange at the Encore Boston Harbor resort last week. With so much great content under one (very fancy) roof, there was no shortage of actionable advice and quotes-to-live-by to bring back to the office.  In case you missed out on the fun, we've rounded...

How To Fine-Tune Your Data Strategies With Webinars

How To Fine-Tune Your Data Strategies With Webinars

August 8, 2019  - avatar Elise Schoening

The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing around the same data, the list is endless. And thanks to GDPR, the pressure is...

The Ultimate #B2BSMX Bucket List

The Ultimate #B2BSMX Bucket List

August 7, 2019  - avatar Klaudia Tirico

We’re less than a week away from the first-ever B2B Sales & Marketing Exchange and the entire Demand Gen Report team is gearing up for kick off. More than 1,000 B2B marketing and sales professionals will make their way to the brand-new Boston Encore Harbor Resort for two days’ worth of learning and networking with their peers. I, for one...

5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX

5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX

July 30, 2019  - avatar Marisa Jentz

The first-ever B2B Sales & Marketing Exhange  event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor).