Your inbox is probably flooded with virtual event and webinar invitations now that in-person events are on hiatus. I’ve even had conversations with people who said “webinar fatigue” is a real thing, and I couldn’t agree more. However, on the bright side, these virtual events — when done right — are super helpful and provide a great source of inspiration as we navigate through this new reality we’re in.
That’s why Demand Gen Report decided to join the club and offer as much guidance for our audience and help them keep the engagement engine running within their organizations. We actually pride ourselves on maintaining this mindset for all of our content, live events and virtual events — pre-, during- and post-COVID. With that said, we recently launched a very special, two-day event featuring some of the best presentations from our recent B2B Marketing Exchange in a virtual environment.
The “Best of #B2BMX” happened earlier this week, and lucky for you, the content is now available on-demand to all registrants. There's an impressive lineup of keynotes from industry experts, case studies of real-world success stories from your peers, informative lunch & learns and breakouts within three tracks that will provide educational insights and tactical takeaways around content, ABM and demand generation. These sessions are some of the top-rated presentations from the February event in Scottsdale, as well as some new content that we developed just for this virtual event.
We've got more than 25 sessions on deck, including four of our top-rated keynotes featuring Todd Henry, Tamsen Webster, Carmen Simon and Pam Didner. Plus, Mark Bornstein, VP of Marketing at ON24, presented a brand-new keynote to kick off the event. Here’s a quick overview:
- What Now? How And Why Marketers Are Responding To A Virtual World
Presented by Mark Bernstein, ON24
In this session, Mark will uncover how digital experiences re-cast the buyer’s journey; keys to keeping digital audiences engaged; creating curated content experiences; and turning digital engagement into actionable data.
- The Neuroscience Of Memorable Messages
Presented by Carmen Simon, Corporate Visions
Carmen will share some fascinating methods for transforming your brand and messaging into something worth remembering during this session. Check it out to learn how the brain processes information, how to convert neuroscience insights to craft content and campaigns that drive attention and inspire action.
- How AI Is Already Impacting Every Stage Of Buyer Engagement…And What Sales & Marketing Teams Need To Know About Its Immediate Impact
Presented by Pam Didner, Relentless Pursuit LLC
Check it out to learn how AI impacts the sales and marketing landscape; how to use AI applications to improve engagement, offers, and sales qualification; and how to connect the dots between the AI and your jobs.
- Getting The Green Light: How To Build Messages People Say ‘Yes’ To
Presented by Tamsen Webster
During this keynote, Tamsen will explain how to get your team, your clients and the market to say “YES” to your ideas … as well as share helpful insights on how to organize your content so it feels like a story and keeps clients hanging on to every word.
- Tackling B2B’s Creativity Problem: How To Find Moments Of Brilliance In Everyday Chaos
Presented by Todd Henry
In this session, author Todd Henry will share practical tactics to help bring your best creative ideas to the table every day. He’ll explain the three kinds of work that all creative pros engage in, the four kinds of stimuli that lead to brilliant ideas and more.
That’s JUST the keynote lineup. But like I said, the Best of #B2BMX hub is packed with awesome case studies, lunch & learns, breakout sessions and helpful resources! This is ONE virtual event you won’t want to miss. Check it out here.
- 2021 B2B Marketing Exchange Gears Up To Help Marketers Refresh, Renew & Remix Their Strategies For A Digital-First World
- B2B Marketing & Sales Practitioners Spark New Creativity At Virtual #B2BSMX Event
- Minding The (Performance) Gap: How Business Can Start Delivering On The Most Important Metrics
- New Research: 67% Of Marketers Negatively Impacted By COVID-19, But Martech Investment Continues
- The Dos & Don’ts Of Selling In A Post-Pandemic World