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B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?

With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM strategy in the B2B market is becoming increasingly more challenging. Despite the unknowns, keeping the engagement engine running with ABM is still a viable opportunity for businesses looking to build momentum during this difficult time.

ABM Innovation Summit Keynote Spotlights 3 Core Concepts Of Third Phase Of ABM

Demand Gen Report has been covering the rapid growth of account-based marketing and key players — from practitioners to solution providers — in the space from the start. Year over year, our benchmark research shows more marketers already practicing or planning to practice ABM in some way. Our 2019 research revealed that half of the respondents (50%) have had their initiatives in place for more than a year, while 25% have been practicing ABM between six and twelve months. Only 6% of respondents said they are not doing ABM yet.

ZoomInfo Expands Sales & Marketing Certifications

ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the announcement.

Demandbase CEO Discusses New Phase Of ABM, Shares Sneak Peek Into Upcoming ABM Innovation Summit

Editor's note: Demandbase has announced that The ABM Innovation Summit will be rescheduled due to concerns surrounding the coronavirus. More details here. 

Account-based marketing has already made its mark as an essential part of a B2B marketing and sales strategy, and the next phase of ABM is already on the horizon. As B2B marketing evolves, so do the strategies within it. And ABM is no exception. Marketers must keep up with new trends and innovations to stay ahead of the curve and their competitors.

This is why events like The ABM Innovation Summit — presented by Demandbase on March 17-18, 2020 — play an integral role in the advancement of ABM practitioners. Now in its seventh year, the Summit is the conference for B2B marketers looking to accelerate their ABM strategies by learning from peers who are practicing it every day.

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