Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies November 10, 2021 Published in Industry Insights
B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences April 19, 2017 Published in Industry Insights
#B2BMX Preview: Ardath Albee On The Role Of Buyer Personas In Content Marketing February 13, 2017 Published in Blog
Brainshark Increases Lead Connect Rates By 30% With Persona-Based Marketing May 17, 2016 Published in Case In Point
ScribbleLive Plan Helps Marketers Measure Content Performance May 2, 2016 Published in Solution Spotlight
Cintell Partners With Bombora To Fuel Buyer Personas With Intent Data February 22, 2016 Published in News Briefs
SiriusDecisions’ Rachel Young: Adaptable Messaging For Targeting Buyer Personas Boosts Engagement February 17, 2016 Published in Industry Insights
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable October 7, 2015 Published in Industry Insights
5 Problems Buyer Personas Can Solve In The Age Of Modern Marketing July 14, 2015 Published in Demanding Views
Five Tips To Make The Best Use Of Your Marketing Content — And Better Align With Your Sales Team! February 5, 2014 Published in Demanding Views
The Perfect Team: Marketing Automation And Targeted Content March 12, 2013 Published in Demanding Views
DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic October 2, 2012 Published in News Briefs
