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SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

Screen Shot 2018 11 05 at 4.42.18 PMAs the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over the next two years.”

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PFL Secures $25 Million Investment To Grow Direct Mail Automation Platform

PFL, a marketing and sales enablement solution, announced that it has received a $25 million investment from Goldman Sachs Growth Equity, a branch of the Merchant Banking Division at Goldman Sachs Group, Inc. The company stated that the funding will be used for research and development, product innovation and sales team growth for PFL’s Tactile Marketing Automation (TMA) platform.

Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion

Treehouse Interactive LogoInvestment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed.

Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman and CEO of TreeHouse Interactive. Craig Flynn and Erich Flynn, the company’s sole shareholders, will remain with the firm and collaborate with Wang in development and sales leadership positions. Craig Flynn will continue to drive product engineering and innovation in his role as EVP of Engineering. Erich Flynn will lead the company’s sales efforts as Chief Revenue Officer.

Study: Data Analytics Investment Expected To Rise In 2015

On24 logoInvestment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing analytics spend in 2015.

The survey, conducted by Redshift Research, surveyed more than 220 B2B marketers on how marketing analytics are being leveraged within their organizations. The research also examined expectations for Big Data’s role in the workplace.

Marketbright Facing Liquidation Of Assets As Funding For New Version Runs Out


According to industry sources, marketing automation vendor Marketbright, Inc. has assigned all of its operating assets to Credit Management Association (“CMA”) for “liquidation through a general assignment for the benefit of Marketbright’s creditors.”

Marketbright’s former CEO Erik Bower has been engaged to solicit bids for the purchase of rights to Marketbright’s proprietary software (version 1 and version 2) as well as the right to negotiate new contracts with Marketbright customers. The other assets listed included marketing materials, including domain name, web site, contact/lead database, blog and web site content. CMA expressed a willingness to sell the assets individually or in bulk, depending on the best bid.

Yesware Backed By Google Ventures & Foundry Group; Launches Email Tracking Product For Sales


Yesware
, an email productivity service provider, recently launched its cloud-based email productivity services funded by Google Ventures, Foundry Group and several other angel investors. Yesware is a suite of productivity services including email analytics, customizable templates and CRM integration designed to help salespeople close deals in a timely manner. Yesware works in conjunction with Salesforce.com, Microsoft Dynamics, Oracle CRM among other CRM platforms.

In an effort to help sales teams better gauge prospect interest, Yesware’s tracking features are designed to report the time, frequency, location and platform of the recipient once the email is opened. Reporting is also designed to prioritize email conversations by customer engagement, offering sales greater opportunity to interact with interested prospects.

Yesware Backed By Google Ventures & Foundry Group; Launches Email Tracking Product For Sales


Yesware
, an email productivity service provider, recently launched its cloud-based email productivity services funded by Google Ventures, Foundry Group and several other angel investors. Yesware is a suite of productivity services including email analytics, customizable templates and CRM integration designed to help salespeople close deals in a timely manner. Yesware works in conjunction with Salesforce.com, Microsoft Dynamics, Oracle CRM among other CRM platforms.

In an effort to help sales teams better gauge prospect interest, Yesware’s tracking features are designed to report the time, frequency, location and platform of the recipient once the email is opened. Reporting is also designed to prioritize email conversations by customer engagement, offering sales greater opportunity to interact with interested prospects.

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