- Published in News Briefs
The B2B buyer’s journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders. For many brands, this causes a leaky funnel filled with inaccurate or incomplete account data and leads that get lost in the handoff between marketing and sales. But B2B companies such as Fiix Software, Aprimo and Okta are rising to the challenge and taking proactive steps to identify and fill funnel gaps with the help of AI-fueled technology and ongoing sales alignment.
At this year’s B2B Marketing Exchange, the team at Quarry partnered with Kelly Kingman and the B2B News Network to create beautiful #KeynoteInks of some of the most tweeted moments from the event. Twitter was a buzz with a variety of quotable quips from the event, but Kingman and her team caught some of the best ones and used them as inspiration to create beautiful artwork highlighting some of the notable, key takeaways.
Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That is expected to change quickly and dramatically, according to several speakers at the 2018 B2B Marketing Exchange.
Given the amount of data, intelligence and applications now available for B2B marketers, industry experts predicted hyper-level personalization similar to what is seen in consumer marketing is the new norm.