Demandbase Adds Service Providers To Its ABM Ecosystem

Published: October 10, 2019

Demandbase has added service providers to the next phase of its ABM Ecosystem, which the company launched in May 2019. The goal of the ecosystem is to bring together best-of-breed B2B technologies and service providers to leverage data-driven insights on account-based audiences across channels.​

The addition of service providers positions agencies, consultants and systems integrators to leverage the Demandbase ABM Platform to provide high-level recommendations when guiding and executing clients’ ABM strategies. According to Demandbase, the next evolution also provides partners with training and support, enabling them to help clients with tasks such as building audiences with intent and engagement data and aligning marketing and sales to drive organizational change management.

“With the rapid adoption of ABM across all industries, more providers are offering ABM related services. However, not all service offerings are created equal,” said Chris Golec, CEO of Demandbase, in a statement. “We wanted to make sure each of our partners is certified in both ABM and our solutions, so our customers know they are getting world-class ABM and product expertise.”

The company said the service provider partners — which include digital agencies, media agencies, regional and global system integrators, marketing partners and consultancies — fall into one of two tiers within the Ecosystem: “essential” and “premiere.” Premiere partners include companies such as DWA, Edelman, gyro, Merkle Inc, Ogilvy and Quarry.

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“Account-Based Marketing has exploded over the past few years. But some companies can run into resource and expertise constraints as they develop and implement their ABM strategy,” said Kent Ragen, VP of Channel Sales & Alliance at Demandbase, in a statement to Demand Gen Report. “The Demandbase ABM Ecosystem and our service provider partners are there to help them fill those gaps so they can get the most out of their ABM technology investment.”

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