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Displaying items by tag: Jim lenskold

As Big Data Evolves, B2B Marketers Focus On Data Management

big data shutterstock 121671508The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup Targeting Solutions, 54% of marketers said they have already invested in Big Data. Up to 30% of marketers said they plan to invest in Big Data for the first time in the next two years.

Although Big Data has been a part of the lead generation and nurturing process for quite some time, many B2B marketers are still developing strategies for managing and leveraging the influx of information they are collecting on prospects.

Survey: Lack Of Processes, Metrics Holding Back Content Marketing

Screen Shot 2013-11-20 at 9.45.10 AMThe growth in content marketing can be partially attributed to the increased adoption of marketing automation to support lead generation. Marketing automation, especially when integrated with a company’s sales or CRM system, simplifies marketing management and enables marketers to leverage rich data that was previously difficult to obtain.

While research shows that marketing automation improves content marketing effectiveness, it is constrained by shortfalls in processes, management and measurements. Marketing organizations lack strengths in key process areas that are often enabled by marketing automation, such as content customization, targeting and measurement of sales conversion.

These are just some of the finding of the 2013 Lead Generation Marketing Effectiveness Study, conducted by Lenskold Group, sponsored by The Pedowitz Group and supported by Demand Gen Report.

Marketers Eye Predictive Models In Next Generation Of Lead Scoring

Lattice E-Book drop shadow 250pxLead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring.

These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation, conducted by Decision Tree Labs and commissioned by Lattice Engines.

Evolving Your Marketing Automation from Tactical to Strategic Levels


Live Date: November 30th, 2012 at 1 PM ET / 10 AM PT • Register Now »

11-30_calRecent research has shown that lead generation marketing drives greater growth and effectiveness with executive level support for marketing automation. But what are marketers to do when marketing automation is treated as a basic implementation tool instead of as a strategic capability driven by executive leadership? This webinar will outline steps marketers can use to win support and provide facts from the 2012 Lead Generation Marketing Effectiveness research study to convince them.

Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference


DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City.

Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager at Eloqua; and Ruth Stevens, eMarketing expert and author. The C2C Conference was developed to provide marketers with optimal resources to strategize, develop and promote collateral that drives lead and demand generation.

Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference


DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City.

Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager at Eloqua; and Ruth Stevens, eMarketing expert and author. The C2C Conference was developed to provide marketers with optimal resources to strategize, develop and promote collateral that drives lead and demand generation.

DemandGen Report To Host B2B Content2Conversion Event This April In New York City


C2C_twitter_logoProgressive B2B organizations have realized that the traditional approach to marketing products and services requires a ramp-up in value-add and buyer insight.

As content marketing becomes an increasingly critical tool for B2B companies, DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference, to be held Tuesday, April 24th at the Times Center in Manhattan.

Conference sessions will cater to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

The ROI Of Targeted Prospecting

Date: Wednesday, May 25, 2011 2:00 PM - 3:00 PM EDT

shutterstock_72764293-editWho’s your buyer?  As more companies look to improve their flow of qualified leads, carefully defining segmentation and buyer personas have become a critical requirement for sales and marketing teams.

Join us for an informative webinar presenting best practices research as well as real-world case studies showing how companies are improving the ROI of their campaigns and increasing the efficiency of their sales efforts by investing in updating and expanding their database.

Key takeaways will include:

-   Strategies to get started with targeting and segmentation;
-   Examples of how organizations are using existing customer models to map out buyer personas and profiles
-   The payback companies are realizing by refining their databases and creating specific messaging that is relevant to unique markets

Featured Speakers:

Jim Lenskold, Founder & Principal of The Lenskold Group, Author of "Marketing ROI"
Sam Zales, President, ZoomInfo
Andrew Gaffney, Editor, Demand Gen Report

Register for "The ROI of Targeted Prospecting" Today.

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