Case In Point

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge Lauren Weatherly, PGi’s VP of Channel Marketing and Demand Gen,…

January 3, 2019
Written by Elise Schoening

Phononic Drives $10M In Sales With Targeted Account Strategy

Phononic, a solid-state cooling solutions provider, sought out to attract a new, niche market with a fresh account-based strategy. The company ultimately turned to account-based advertising to drive engagement with the right stakeholders at target accounts.

November 12, 2018
Written by Brian Anderson

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success.

October 23, 2018
Written by Elise Schoening

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement.

August 2, 2018
Written by Elise Schoening

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The company turned to The Pedowitz Group, a revenue marketing consulting firm, to assess and formulate…

June 27, 2018
Written by Brian Anderson

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns.

June 7, 2018
Written by Elise Schoening

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based Marketing at RollWorks, will discuss how the…

May 23, 2018
Written by Elise Schoening

Case In Point

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

Phononic Drives $10M In Sales With Targeted Account Strategy

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Fujitsu Grows ROI 360% With Employee Advocacy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

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