Case In Point

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns.

June 7, 2018
Written by Elise Schoening

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based Marketing at RollWorks, will discuss how the…

May 23, 2018
Written by Elise Schoening

NDash Doubles Conversion Rates With Marketing Automation

NDash, a SaaS content creation platform, needed to find a marketing solution with all the standard automation functions, as well as excellent customer service. The company turned to Mautic, a marketing cloud provider.

April 26, 2018
Written by Elise Schoening

Okta Elevates Lead Generation 126% With Conversion Optimization

Okta, an identity management service provider, was only converting 10% of its website traffic into leads. The company turned to Hushly, a conversion optimization software, to remedy the issue and generate more high-quality prospects.

April 5, 2018
Written by Elise Schoening

Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Automation

Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation service Act-On Software to revamp its marketing strategy and better nurture prospects to boost sales.

March 15, 2018
Written by Elise Schoening

Snowflake Increases TAM 35% With Accurate Lead Generation

Snowflake, a cloud-based enterprise data warehouse provider, turned to LeadGenius, an outbound lead generation platform, to help fuel its ABM initiatives and get a clearer picture of key buyer personas.

January 24, 2018
Written by Klaudia Tirico

Verizon Telematics Experiences 287% Increase In Unit Sales From Events

Verizon Telematics, a connected-vehicles, fleet management products and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.

October 4, 2017
Written by Klaudia Tirico

Case In Point

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

NDash Doubles Conversion Rates With Marketing Automation

Okta Elevates Lead Generation 126% With Conversion Optimization

Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Automation

Snowflake Increases TAM 35% With Accurate Lead Generation

Verizon Telematics Experiences 287% Increase In Unit Sales From Events

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