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Case In Point

B2B companies are driven by results. This section provides real-world case studies that show how successful B2B marketing teams are planning, executing and measuring their campaigns.

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge Lauren Weatherly, PGi’s VP of Channel Marketing and Demand Gen,…

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement.
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