Case In Point

Phononic Drives $10M In Sales With Targeted Account Strategy

Phononic, a solid-state cooling solutions provider, sought out to attract a new, niche market with a fresh account-based strategy. The company ultimately turned to account-based advertising to drive engagement with the right stakeholders at target accounts.

November 12, 2018
Written by Brian Anderson

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success.

October 23, 2018
Written by Elise Schoening

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu wanted to roll out a formal employee advocacy program that would make it easy for employees to find and share content. The company turned to Oktopost, a social engagement platform, to streamline its employee advocacy efforts and track engagement.

August 2, 2018
Written by Elise Schoening

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The company turned to The Pedowitz Group, a revenue marketing consulting firm, to assess and formulate…

June 27, 2018
Written by Brian Anderson

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix, a cloud computing company, needed a marketing solution that would enhance the customer journey with personalization. The company selected Evergage, a real-time personalization platform, to boost its marketing campaigns.

June 7, 2018
Written by Elise Schoening

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

RollWorks, a B2B growth platform and a division of AdRoll Group, struggled in the past to align numbers from its sales and marketing teams to ensure successful lead nurturing. In an upcoming webcast hosted by Demand Gen Report, Jessica Cross, Head of Account-Based Marketing at RollWorks, will discuss how the…

May 23, 2018
Written by Elise Schoening

NDash Doubles Conversion Rates With Marketing Automation

NDash, a SaaS content creation platform, needed to find a marketing solution with all the standard automation functions, as well as excellent customer service. The company turned to Mautic, a marketing cloud provider.

April 26, 2018
Written by Elise Schoening

Case In Point

Phononic Drives $10M In Sales With Targeted Account Strategy

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Fujitsu Grows ROI 360% With Employee Advocacy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

NDash Doubles Conversion Rates With Marketing Automation

More...

FunnelCake's Lead-To-Revenue Management Solution Aims To Bridge Marketing, Sales Gap

Study: 52% Of Marketers Engage Customers In Real Time, Across Multiple Channels

G2 Crowd Acquires Siftery

Folloze Launches ‘Content Sites’ Functionality For ABM Platform

Direct Mail Extending Beyond Door Openers, As Marketers Integrate It Into Branding And Engagement Efforts

Formstack Acquires QuickTapSurvey To Grow Data Capture Platform With Offline, Mobile Capabilities

Aberdeen Acquires The Big Willow

Radius Aims To Offer Single B2B Data Source With Unify Platform

The Playbook To Planning Your Virtual Event

Clean Up Your GDPR Act: What GDPR Means For Your S…

The 2018 Marketing Impact Report

2018 Audience & Demand Planning Benchmark Surv…

The Birth Of The B2B Consumer

40% More Leads, 400% More Engagement: How Act-On Software Used…

Event Tech + Martech: How Event Technology Completes Your Marketing…

Don’t Take It Personally: Where Personalization Fails Your Buyer

How Marketing Ops Translates Strategic Goals Into Tactical Plans –…