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Case In Point

B2B companies are driven by results. This section provides real-world case studies that show how successful B2B marketing teams are planning, executing and measuring their campaigns.

Lenovo Boosts Display Ad, Email Engagement With Intent Data

Lenovo Boosts Display Ad, Email Engagement With Intent Data

Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their data and identify prospective customers that have an interest in their products. The insight was then used to create demand generation campaigns via display advertising and email to accelerate leads through the…
VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign

VSP Global Reduces Year-Over-Year Spend With Internal Budget Campaign

For leading vision insurance provider VSP Global, whose ultimate purpose is to save customers money on vision care, it's important to be extra conscious of company spending. The company launched an internal marketing campaign to educate its employees on proper spending and strategic sourcing for vision care.
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