Like many B2B companies, Televerde historically concentrated on driving demand and accelerating sales through high-volume outreach to prospects. While that strategy had been successful over the years, the sales and marketing solutions provider focused on the sales element of the funnel that relied heavily on cold calling potential clients.

When The SALT Group, a company that provides operating costs and expense reduction services, needed a solution that could double sales, cut costs in half and standardize and improve their call center, they looked to VanillaSoft’s platform to achieve these daunting tasks within three to five years. VanillaSoft is a…

AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a more robust marketing and sales strategy. The company turned to Act-On, a marketing automation platform, to help it deliver highly targeted nurture campaigns.