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Case In Point

B2B companies are driven by results. This section provides real-world case studies that show how successful B2B marketing teams are planning, executing and measuring their campaigns.

AppNeta Sees 150% Increase In Pipeline With Intent-Driven Strategy

AppNeta Sees 150% Increase In Pipeline With Intent-Driven Strategy

With a small team and heavy competition, AppNeta turned to intent data to get in front of target audiences via their preferred channels. The company teamed up with TechTarget to gain a better picture of behaviors and research patterns of key stakeholders in buying committees to re-envision its demand generation…
The SALT Group Doubles Productivity With Agile Sales Enablement

The SALT Group Doubles Productivity With Agile Sales Enablement

When The SALT Group, a company that provides operating costs and expense reduction services, needed a solution that could double sales, cut costs in half and standardize and improve their call center, they looked to VanillaSoft’s platform to achieve these daunting tasks within three to five years. VanillaSoft is a…
Source: Widen

Widen Streamlines Event Management Process

In December 2017, Widen, a digital asset management company, partnered with Splash, an event marketing software provider, to better manage its event needs, engage customers and maximize its presence within its customers’ organizations.
Source: PGi

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi, a web conferencing, online meetings and webcasting solution, teamed up with ABM orchestration platform 6sense to enhance its marketing and sales efforts and better reach prospective customers. The partnership resulted in a 77% increase in win rates. The Challenge Lauren Weatherly, PGi’s VP of Channel Marketing and Demand Gen,…
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