Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy
A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize…
News Brief June 23
Latest In: CMO
Gartner: CMO Spend Survey Reveals Marketing Budgets Have Flatlined
A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company…
News Brief June 5
How CMOs Can Lead with Agility and Purpose
For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those…
Demanding Views May 30
6sense Names Latané Conant As Chief Revenue Officer
6sense, an ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief…
Industry News October 5
Allego Welcomes Heather Moses As CMO
Allego, a sales enablement platform, hired Heather Moses as its Chief Marketing Officer (CMO). Moses will work alongside…
Industry News February 7
Calendly Appoints Former Asana Exec As CMO
Calendly, a scheduling platform provider, hired Jessica Gilmartin as CMO. Reporting to the Founder and CEO Tope Awotona,…
Industry News January 12
RFPIO Appoints DocuSign, Google & Seismic Alumnus As CMO
RFPIO, a response management platform, hired Michael Londgren as its CMO to help shape the company's overall growth…
Industry News December 9
ON24 Appoints Callan Young As CMO
ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization's go-to-market strategy, which…
Industry News October 13
Lookout Appoints Deborah Wolf As Chief Marketing Officer
Lookout, Inc., a provider of data-centric endpoint and cloud security solutions, welcomed back Deborah “Deb” Wolf as its Chief…
Industry News August 30
Integrate CMO & Co-Author Deb Wolf Spills The Tea On New Book On Precision Demand Marketing
Integrate announced the launch of its new book titled, “Precision Demand Marketing: Achieving the Promise of Predictable Pipeline,”…
Blog August 16
ZoomInfo Welcomes Bryan Law As CMO & Joins AWS Partner Network
ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo's…
Industry News July 20
Anteriad Names Lynn Tornabene As New CMO
Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO).…
Industry News May 25
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
