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#B2BMX B2B Marketing Exchange Content content marketing Content Strategies personalization targeting
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#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…

Industry News February 29
ABM accountbased markting AI artificial intelligence content marketing Content Strategies content syndication Revline marketing
The Intersection Of AI & ABM: Transforming B2B Content Syndication

The Intersection Of AI & ABM: Transforming B2B Content Syndication

In the ever-evolving landscape of B2B marketing, the convergence of artificial intelligence (AI) and ABM has ushered in…

Demanding Views December 12
Content content management content marketing Marketing marketing strategy personlization sales sales strategy tailored content
Duncan Andison – stock.adobe.com

3 Boogeyman Strategies B2B Practitioners Must Leave Behind In 2023

Between dwindling budgets, mass layoffs and economic volatility, 2023 was a scary time for B2B practitioners. Whether they…

Blog October 25
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AI artificial intelligence Content content marketing Responsive Revenue Marketing revenue strategies RFPIO
issaronow – stock.adobe.com

Responsive Extends AI Capabilities Within Strategic Response Management Platform

Responsive (formerly RFPIO), a provider of strategic response management software, unveiled enhanced AI product capabilities at its Responsive…

Industry News October 20
AI artificial intelligence content marketing Content Strategies images media multimedia Pixis
1st footage – stock.adobe.com

Pixis Secures $85M In Series C1 Funding

Pixis, a no-code AI platform, raised $85 million in a series C1 funding round led by Touring Capital. This brings…

Financial News September 25
A/v content audio marketing audio/video content content marketing podcast video marketing videos webinars
tirachard – stock.adobe.com

Lights, Camera, Conversion: The 4 Uses Of A/V Content Across The Buyer’s Journey

Audio/video (A/V) content has revolutionized storytelling, unlocking a new dimension of engagement. As revealed in the “2023 State…

Blog September 20
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hakinmhan – stock.adobe.com

Revolutionizing B2B Marketing: 5 Content Trends Set To Dominate 2024 Strategy

As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content…

Blog September 12
content management content management system content marketing Content Strategies Sequelio video hosting video marketing
Pokkrong – stock.adobe.com

Sequel.io Debuts ‘1 Click’ CMS Integration

Sequel.io, a video hosting solution, released a one-click CMS integration designed to help marketers create and publish event…

Industry News September 7
Acquia content marketing Content Strategies digital asset management digital experience
Acquia DAM Bolsters Search, Share & Analytics Capabilities

Acquia DAM Bolsters Search, Share & Analytics Capabilities

Acquia, a digital experience platform, enhanced its digital asset management platform, Widen, and changed the name to Acquia…

Industry News August 21
advertising brand awareness brand marketing content marketing demand generation
Come On B2B, Let's Go Party! 4 Lessons From ‘Barbie’

Come On B2B, Let’s Go Party! 4 Lessons From ‘Barbie’

The “Barbie” movie's marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid…

Blog July 18
Cohora content marketing Content Strategies customer engagement customer experience UGC usergenerated content
Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora Aims To Fuel Customer Interactions With User-Generated Content

Cohora is designed to enable real-time customer interactions within a brand-owned customer network built on first-party data. Through…

Solution Spotlight July 18
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#B2BSMX Preview: Insider Insights Into The ABM Track

#B2BSMX Preview: Insider Insights Into The ABM Track

Despite 96% of B2B marketers indicating that they have a documented ABM strategy, 40% are still struggling with…

Blog July 17
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