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Corporate Visions Announces Deal To Acquire WhiteboardSelling


Sales and marketing consultancy Corporate Visions announced Tuesday that it has acquired WhiteboardSelling, a provider of sales-enablement technology. The purchase price and other financial details of the deal were not disclosed.

WhiteboardSelling is a fairly unique company in the B2B sales enablement space. As the company's name suggests, it offers a cloud-based platform that sales reps can use to create on-the-fly, visual presentations. The company also provides training resources to teach sales personnel how to improve their visual storytelling skills and integrate whiteboard presentations into their existing content assets.

New Study Points To Missed Engagement Opportunities For Marketers Throughout The Customer Life Cycle


Sitecore
, a Web content management and digital marketing software company, has announced the results to its recent marketing industry study: “The Multichannel Maturity Mandate.” The report, conducted with Forrester, includes responses from more than 270 marketing professionals across a wide range of industries and geographic regions.

The study indicates that senior level marketers need to adopt a multichannel customer engagement model to increase marketing performance, according to a company release. Most (77%) of marketers agree they will drive more sales and profit by evolving into an effective multichannel organization, while a smaller but significant number (35%) said they have lost business because they are not able to integrate customer interactions across digital, social, mobile and offline channels.

Jive Software Launches New Marketing Collaboration Tool


Social business technologies are revolutionizing how enterprises can communicate and collaborate with their business networks. In fact, the market for social enterprise applications and related services is projected to expand to expand from $900 million in 2011 to $6.4 billion in 2016, according to a Forrester Research report.

Reflecting this trend, Jive Software, a social business company, has introduced an on-demand collaboration tool that offers team members the ability to connect and work together. The Jive for Marketing Teams tool is designed to decrease the amount of time it takes to get programs delivered to market while helping internal colleagues and external partners, such as agencies and contractors, drive leads, build better brand awareness and reduce operational costs.

Forrester Introduces New Marketing Models To Help Companies “ADAPT” To The Next Digital Decade

As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to strategies, tools and tactics to connect with customers across emerging mediums such as social media and mobile. This skills and strategy gap was explored in several sessions at the 2011 Forrester Marketing Forum in San Francisco.

Illustrating this gap, Forrester Research recently found that:

  • 84% of CMOs say they have inadequate budgets for experimentation;
  • 74% said they inadequate executive support and
  • 67% pointed to inadequate marketing technology.

 “CMOs are in a crisis of confidence,” pointed out Chris Stutzman, Principal Analyst at Forrester Research.

DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies

DemandGen_Video_SCThe sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20 in San Francisco. Bringing together more than 60 industry speakers and approximately 300 attendees, the event featured blueprints of successful rollouts of integrated demand generation programs, and challenged the conventional thinking on the structure of the funnel.

In the opening keynote address, Jeff Ernst, Principal Analyst at Forrester Research, serving CMO and Marketing Leadership Professionals, took a somewhat controversial stand by encouraging sales and marketing executives to “bury the funnel.” Ernst said it was a myth that the funnel represents buyer behavior and suggested that rather than aligning marketing and sales, organizations must focus on alignment with the buyer.

Forrester Introduces New Marketing Models To Help Companies “ADAPT” To The Next Digital Decade

As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to strategies, tools and tactics to connect with customers across emerging mediums such as social media and mobile. This skills and strategy gap was explored in several sessions at the 2011 Forrester Marketing Forum in San Francisco.

Illustrating this gap, Forrester Research recently found that:

  • 84% of CMOs say they have inadequate budgets for experimentation;
  • 74% said they inadequate executive support and
  • 67% pointed to inadequate marketing technology.

 “CMOs are in a crisis of confidence,” pointed out Chris Stutzman, Principal Analyst at Forrester Research.

DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies

DemandGen_Video_SCThe sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20 in San Francisco. Bringing together more than 60 industry speakers and approximately 300 attendees, the event featured blueprints of successful rollouts of integrated demand generation programs, and challenged the conventional thinking on the structure of the funnel.

In the opening keynote address, Jeff Ernst, Principal Analyst at Forrester Research, serving CMO and Marketing Leadership Professionals, took a somewhat controversial stand by encouraging sales and marketing executives to “bury the funnel.” Ernst said it was a myth that the funnel represents buyer behavior and suggested that rather than aligning marketing and sales, organizations must focus on alignment with the buyer.

iPresent Streamlines Sales Collateral For iPad Access

Anticipation of the iPad3 has initiated a great deal of industry conversation about the role of tablets as a business tool. Industry estimates indicate that less than 2% of iPad apps available are truly for commercial business use.

According to Forrester Research forecasts, enterprises will spend 58% more on Apple hardware in 2012 than they did 2011 – an estimated $19 billion. Moreover, the research firm expects that figure to reach $28 billion by 2013.The potential to utilize tablets in a sales transaction is largely untapped due to a lack of software available to optimize the device’s functionality.

DemandCon Event Offers Successful Models, New Approaches To Demand Gen Strategies

DemandGen_Video_SCThe sales and marketing funnel had three days in the spotlight during the inaugural DemandCon event, May 18-20 in San Francisco. Bringing together more than 60 industry speakers and approximately 300 attendees, the event featured blueprints of successful rollouts of integrated demand generation programs, and challenged the conventional thinking on the structure of the funnel.

In the opening keynote address, Jeff Ernst, Principal Analyst at Forrester Research, serving CMO and Marketing Leadership Professionals, took a somewhat controversial stand by encouraging sales and marketing executives to “bury the funnel.” Ernst said it was a myth that the funnel represents buyer behavior and suggested that rather than aligning marketing and sales, organizations must focus on alignment with the buyer.

Forrester Introduces New Marketing Models To Help Companies “ADAPT” To The Next Digital Decade

As marketers prepare to address the “next digital decade,” many are finding themselves lacking when it comes to strategies, tools and tactics to connect with customers across emerging mediums such as social media and mobile. This skills and strategy gap was explored in several sessions at the 2011 Forrester Marketing Forum in San Francisco.

Illustrating this gap, Forrester Research recently found that:

  • 84% of CMOs say they have inadequate budgets for experimentation;
  • 74% said they inadequate executive support and
  • 67% pointed to inadequate marketing technology.

 “CMOs are in a crisis of confidence,” pointed out Chris Stutzman, Principal Analyst at Forrester Research.

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